Who are my competitors
-
Hello,
Quick question.
for the term
"NLP" and the site nlpca.com
I'm analyzing backlinks of competitors. Is wikipedia a competitor, or are competitors only sites like mine. I'm thinking that if someone links to wikipedia they wouldn't necessarily want to link to nlpca.com
Thus, should I still analyze wikipedia?
Thank you.
-
Yes, Brad I would like to know too.
-
Great articulate reply Brad..what tools do you use for longtail research? Wordtracker/SEO Samurai?
-
Wow, I will keep that in mind EGOL
-
What a nice thorough answer, thank you.
-
John, I don't think your images got posted right. I'm curious what they are.
-
Hi Link
All of the comments above are on the money, but the qualification here is that there are two types of competitor.
-
Competitors for Search (includes Wikipedia and other authority sites, but has no effect on your business unless the information there either endorses or disendorses the type of services you offer)
-
Competitors for Business as addressed by Brad.
As to whether you should analyze Wikipedia back links, the answer is absolutely yes. One thing to keep in mind is that we now have evidence that linking out to authoritative sites is correlated with improved search engine rankings. This is discussed in the Free Webinar Video Ranking Factors 2011 and Blog post Search Engine Ranking Factors 2011. Before watching the video you might find it helpful to read Rand's Blog post New Edition of Ranking Factors for 2011 is Now Live! and watch his explanatory video in that post.
Since Wikipedia is an authoritative site, but not seen as a business competitor, it is highly likely there may be business competitors who link to Wikipedia as a benign information source. Therefore, analyzing Wikipedia backlinks can identify other competitors in your market.
-
-
My feeling is that back links are important but much more important is your long tail key word. Who is your competition based on sites that provide training and services like you do? What is your long tail term vs theirs. If they are a match then ding they are your competition. Are you local or national, look for local competitors with qualifiers in your area. I do not know much about your subject but this site appears to be your main competitor on a national basis. http://www.nlpcoaching.com Wikipedia is a resource search engine but not a tool for goods and services. Ask these questions first. 1. what are my main long tail terms 2. Does my offer or site have a local, national or global appeal? 3. Have I added qualifyers to my search if it is local or national, such as San Diego or United States? Build your search based on that. NLP Traning vs. NLP Traning California. Type that in and the top 3 who actually do what you do, are your competitors. I hope that helps. Use that to analyze your linkage vs. theirs.
-
Your competitors are anyone who has a website in the same SERPs as your important keywords. So, yes, Wikipedia is your competitor and they can really damage your traffic.
Also... keep in mind that your traffic is just one new page away from many other websites. For example... if you start making a lot of money selling widget cases and widgets.com hears you are making big money. They could place a new page about widget cases on their website and be at the top of your SERPs tomorrow.
The most dangerous competitor is usually the one who has not yet arrived.
-
If your goal is to rank #1...then yes wikipedia is a competitor..however wikipedia does not offer training and people will would naturally go to your site at #2. I would analyze the wiki page for links.
[http://imgur.com/vwP1z.png](<a href= "Hosted by imgur.com")" target="_blank">a>
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ran a backlink competitor analysis and found that the competitor has their links coming from various linkedin and youtube posts but my client does the same thing and im not seeing any links coming from those sources for them?
Ran a backlink competitor analysis and found that the competitor has their links coming from various linkedin and youtube posts but my client does the same thing and im not seeing any links coming from those sources for them?
Link Building | | Stongex0 -
Hi. One of our competitors is ranking ahead of us on Google. Our site has a much stronger authority and much more quality links than this competitor. Would anyone have any explanations for this? Thanks
Hi Guys - I've noticed recently that one of our competitors is ranking extremely well on Google, while we seem to be fluctuating, along with other competitors, for our main keywords. Our site has a much stronger authority and much more quality links than this competitor and traffic is continuously increasing each month. Would anyone have any explanations as to why we may be seeing this? Any help would be greatly appreciated, thanks.
Link Building | | barryhq0 -
Competitors black-hat link building?
Hi Mozzers, <a>http://www.alivenetwork.com/ </a>is a close competitor of ours. They're ranking far better than us even though many of our search metrics are the same...except one! links! To give you an idea, we've got a fairly large backlink profile for the industry with quality links.
Link Building | | ChimplyWebGroup
34,981 links from 276 Root Domains = about 127 links/domain. Alive Network has 1,692,256 links from 705 root domains = about 2400 links/domain. Surely that looks a bit black-hat right there? Is it just a matter of time until they're penalised? Perhaps they're just a bunch of domain-wide links? Thoughts would be appreciated.1 -
Competitor analysis and broken links
I have just been looking at a competitors links and have discovered some of the links they have obtained dont actually exist when clicking through to the directory or blog in question, although still appear in opensiteexplorer. Is this common? and is it just a sign of bad link building practices?
Link Building | | Deanknight0 -
Can competitors pay to have spammy sites link to your website?
Is there anything stopping competitors from doing a negative text-linking campaign against your site to purposefully harm your business?
Link Building | | mbelsito0 -
SEOmoz's ranking of links on competitor question..
I am Perplexed about SEOmoz crawl for new links on a competitors website. When I looked at a company who received very high ranks for the links...on SEOMoz...such as. 95, 96, 97 etc..... I couldn't figure out how they ranked so high. One company bought 20 links for a couple hundred dollars and all of them were ranked very high on SEOmoz but when I used the page rank tool on them individually they were either "0" or "1" and none were over a 2. I was debating submitting for those since I am just starting out and wanted to get our name listed in the internet world. Are the high rankings by SEOmoz related to something else? Would I be better off buying a listing in some of the premium directories instead. Like Yahoo or BBB or Manta. ( After I get my site optimized first) Thank you, Greg
Link Building | | Boodreaux0 -
Competitor Targeted Keywords
What is the easiest way to about and specifically finding backlink anchor text and links for specific keywords? E.G Our competitor ranks highly for the term "Army Fleece Jacket" whats the easiest way to weed out the links which hold the most weight for this particular term?
Link Building | | Anest0 -
Should I follow a key competitor onto business.com?
A key competitor of mine has just purchased a link on business.com, my question is should I follow them in? We’re close in terms of Domain Authority and little things can make the difference in our case. Also does the farmer update (which is yet to hit the UK) influenced your answer? As we’re yet to see the effect of this update should I exercise caution?
Link Building | | RodneyRiley0