Separate websites for 2 products in the same business?
-
I have a business that sells art. There are 2 distinct types of art on offer. In many cases, someone who is interested in Type A may also be interested in Type B.
Most search competitors that sell Type B, only sell Type B. As a result, they have a dedicated site for type B art.
Would I be better off separating my business into 2 dedicated websites or keeping them combined?
The site currently ranks reasonably well due to content, age and has some decent inbound links. Any help on this would be greatly appreciated.
Thanks, Peter.
-
Hi EGOL,
Thanks for your insight into my question. I'm new here but I've read some of your other posts on the Q&A forums and will continue to work hard on producing quality content while optimizing the site. I appreciate you taking the time to answer this, my first question.
-
Hi John, Thanks so much for answering my question. Exactly what I wanted to hear. I'll get down to separating sections on the site in an appropriate manner and keep moving forward.
-
If I was building from scratch I would build one single site. It gives you the opportunity to cross-sell, it gives you the opportunity for a large impressive site, and the site will collect links from two different types of art collectors - instead of just one.
The site currently ranks reasonably well due to content, age and has some decent inbound links. Any help on this would be greatly appreciated.
You are winning. Do not change this. It would be a huge mistake to tear off 1/2 of the site and place it on a new domain with no links and no authority.
-
One subdomain would be better; so you linkbuilding efforts would help Domain Authority.
You could create two landing pages specific to the genres of art and building links with exact anchor text to each. You could even build separate Facebook pages for each.
The main page could about your company or the artist, etc.
Good luck
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ecommerce Preferred URL Structure for Printing Website
Hello Mozers! We are adding an ecommerce functionality to our existing website.
Technical SEO | | CheapyPP
Our company offers a wide range of commercial printing and mail services. We have done a pretty good job over the years in building content both in terms of our print offerings and blog section highlighting those offerings. We have finally bit the bullet and have decided to add end-to end ecommerce functionality. Users will be able to price, pay, upload and order thru our website. My question to the community becomes which sub folder do we use?
The ecommerce functionality is a third part software and needs to sit in a sub folder and we can't seem to find a good fit. Most of our content pages for print items are something like this www.website/printing/ - pillar page examples of url structure for sub pages www.website/printing/flyer-printing/
www.website/printing/booklet-printing/
www.website/printing/door-hangers/
www.website/printing/business-cards/ Options would be order-printing/ or prints/ So we we thinking /orders/ would be the best but not certain and wanted some feedback from the community. If we did go this route the url structure would be: order/business-cards this would be the default econ page order/business-cards/full-uv-coaing-both-sides individual product page What are your thoughts? CH0 -
Is My Site Structure Suppressing Product Pages
Hey Guys, I've built some ecommerce sites using WooCommerce, and I've been auditing some of the sites to see why I'm not getting more traffic to my product pages. I have several informational blog posts and resources that are getting a lot of traffic, but my product pages aren't ranking very well. There are two things that I think could be causing the issue, but I could use some extra eyes on this. Products are listed several sub-categories down in the structure of the site. For example, this product is listed under a fifth level sub-category: /product-category/ ->FIRE SAFETY » FIRE EXTINGUISHERS » PORTABLE FIRE EXTINGUISHERS » FIRE EXTINGUISHER ACCESSORIES » FIRE EXTINGUISHER BRACKETS Also, I checked to see what Google's indexed under the /product/ directory, which is the default format for WooCommerce products. It looks like all of my products are given lower authority than other top-level directories, including /product-tag/ and /product-category/ It seems like an adjustment to how my products are structured in the site might go a long way. If you have any experience with this and could weigh in on it, I'd appreciate it.
Technical SEO | | robbinsinternational0 -
Inspection of the website is required.
Hello, Recently We have a taken a project " http://customerconnect-services.com/ " and are responsible for the Digital Marketing for the website. FYI, we have been following the best On-Page SEO practices ever since we took the project: Performing Keyword Research, Finalizing the Keywords,Using those in the Page-Title, Meta-Descriptions, Heading Tags and of course in the Content as per MOZ suggestions & SEO standards. But, we are unable to rank in first page; which is a serious matter of concern for us. We have also checked whether the Domain / URL has been blacklisted, but it's not (Not even by Google). We are therefore unable to figure out what is going wrong even after following so many best practices to get the keywords a good ranking (1st & 2nd page of SERPs). Therefore I would like to request you to provide your expert opinions in this regard by checking what is it that we are not getting right. The website url is http://customerconnect-services.com/. As this is a high-priority issue for us & the client is a prestigious one of course, please help. Looking forward to hearing from you at the earliest. Thanks & Regards,
Technical SEO | | Harini.M
Harini0 -
URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?
I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.
Technical SEO | | the-gate-films0 -
Website no longer visible Search Results
Overnight my website no longer appears in search engines for the two keywords I use. The website has been nicely climbing up (very steady progress to 42 and 73) the overnight it has vanished off the Radar. I have checked my webmaster account, no messages etc. Please can anyone shed any light on why this has happened? Website is http://www.securityjobsuk.co.uk Many thanks in advance for any help with this. D
Technical SEO | | SJUK0 -
How long does it take to reindex the website
Generally speaking, how long does it take for Google to recrawl/reindex an (ecommerce) website? After changing a number of product subcategories from 'noindex' back to 'index', I regenerated the sitemap and have fetched as Google in WMT. This was a couple of weeks ago and no action yet. Second question: Does Google treat these pages as if they're brand new? I 'noindexed' them back in April, and they were ranking ok then. (I had noindexed them on the back of advice from my SEO, due to concerns about these pages being seen as duplicate content). Help!
Technical SEO | | Coraltoes770 -
How to handle outdated products/pages?
Hi, I wonder how I should handle pages with outdated products. Our market is changing rapidly unfortunately so products we offered in the past are no longer existent. So for example one of our product was called "PRODUCT 1" The URL for this product is still:
Technical SEO | | bastelele
www.mydomain.com/product-1/ with different subpages about the product like:
www.mydomain.com/product-1/about/
www.mydomain.com/product-1/howto/
www.mydomain.com/product-1/pricing/
www.mydomain.com/product-1/whatever/ Our new product is totally different from the first one. Is it still a good idea to set up 301 redirects or are there any other ideas? Thanks in advance
Bastian0 -
Portfolio website: reciprocal backlinks and redirects
My company specializes in website design and development, and as such, the portfolio section on our website has lots of links to websites we've built. Generally, the way that we do this is that our portfolio sections links to URLs with a naming scheme as follows: http://ourcompany.com/client1 which is either a redirect to http://client1.com if the site is still up, or a version hosted on our website (http://ourcompany.com/client1) if the client is no longer hosting their site. In addition, most of our client sites contain a reciprocal link back to ourcompany.com, usually with the text "Website design and development by OurCompany". I have two questions about this arrangement: Might the reciprocal backlinks from the client sites be affecting the SEO results for ourcompany.com? I know that reciprocal backlinks can be occasionally problematic. If I do a search for "site:ourcompany.com", I'll get results for all of the client sites that we're hosting at http://ourcompany.com/client1, because I haven't excluded them in robots.txt. Of course, the content of these sites has little to do with that of our company, because we have a diverse array of clients and none of them do web design and development (which is the content focus of our site). Might this seemingly unrelated content be affecting our results? Should the client sites be excluded in robots.txt or via nofollow? Thanks very much!
Technical SEO | | fdepino0