Does keyword arrangement matter?
-
If I choose:
Blue Wide Widgets vs. Wide Blue Widgets vs. Widgets Wide Blue
Are these considered 3 different keywords that show up on 3 different SERPs?
-
I run into this all the time with my site's keywords.
If you go to Google and type in the various order of the keywords you will indeed get different results pages. If you go into Google Adwords Keyword Tool you will most likely see the exact same search numbers.
What does this mean? Google obviously recognizes that these are in essence the same keyword and report back search behavior appropriately. This of course takes us back the SERPs which will be different (although often very similar - and the 1 ranking will often be the same) which is clearly more explicit in displaying rankings.
One side note, I have noticed that plural and singular terms are often very different in search volume and SERPs - for example Blue Wide Widget vs Blue Wide Widgets. Here is a case were the intent would be the same (I would guess) but the user behavior must be so different that Google treats them completely separately.
My recommendation: You should be building a breadth of anchor text anyway so link using them all with a predisposition to point using the term that Google suggest defaults to. Hope the helps!
-
Yes and no. Depending on how you define 'choose' you will rank optimally for the keyword that you put in your title tag, or the anchor text that you let others use to link to you, or the keyword that you choose to target on your pages otherwise. However, you will very likely start to rank for the other variations as well (but less well, since there is no exact match between the keyword that was searched for and the one you 'choose').
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Choosing the right keywords when the products are similar
What keywords should I choose if I have 3 similar products, only the value differs?
Keyword Research | | Voucherstore 0
It is recommended to use the same keyword, and change the value? Example: Product 1: $ 100 discount coupon
Keyword: $ 100 discount coupon Product 2: $ 75 discount coupon
Keyword:? Product 3: $ 50 discount coupon
Keyword:? Any advice? Thank you, Sergio K.0 -
Disparity between new and old keyword planner
Hi everyone! While performing keyword research using both Google's old and new Keyword Planner, I've noticed a disparity between the two tools. In many cases, the old tool gives a much larger monthly search volume than the new tool. There are a few cases where both tools provide the same monthly search volume for a term, but those are few and far between. Has anyone else experienced this? Thanks in advance!
Keyword Research | | Brandon.H0 -
How to find long tail keywords?
I need ideas for finding long tail keywords, I do have a few tools that I make use of but I guess I'm just getting the same results as everyone else will be getting. Ideas please? (And thank you!)
Keyword Research | | seoman100 -
Replacing Metas and Keywords
How often we need to replace our meta titles, meta descriptions and keywords so that we are able to find which one works and which does not. Can we make some schedule like on monthly or quarterly basis. What are the best practices in this regard?
Keyword Research | | Sequelmed0 -
Keyword ranking by word order
If we have a keyword with 2 words like "SSL Audit". Will it rank in the same position the other way "Audit SSL" ?
Keyword Research | | Cistrust.com0 -
Keywords/URL
Greetings! I've read previous posts on this topic, but wondering if something has changed recently...On the on-page grading, the following was suggested:Use Keywords in your URL - high importance - easy fix _(In the past it has read difficult fix). _Could it be as easy as creating a new page with the name in the url, then redirecting to it? My site is www.enchantingquotes.com and the keyword that brings in virtually all of business is "wall quotes". I've read in the forum this isn't worth the trouble of trying to do, but the "easy fix" comment has me wondering...?Any help is much appreciated....I'm been trying to recover from a recent unexplained drop in rank. Ugh! (So feel free to analyze my site LOL!) :DA huge thanks for any advise!
Keyword Research | | eqgirl0 -
Is there any value to meta keywords?
The more I read the more I realize that meta keywords are not as helpful as they once were. Is there any SEO value to meta keywords anymore or should the emphasis be put on the content and title tags in regards to keywords? As always, I appreciate any feedback.
Keyword Research | | TracSoft0 -
How to stay organized for keyword research?
As most of you know keyword research can be quite taxing. I have been trying to get organized and do extensive keyword research. But trying to stay organized is proving to be more and more difficult. Can I get some expert views from experts in the community as to how you all go about organizing your research and how you track things over time. Thanks
Keyword Research | | EricMoore0