Start to SEO
-
I'm just starting out in SEO and would like some pointers as to where to start with things. I have a few sites that I've been passed to do some SEO stuff on and was wondering where people find the right keywords to optimise for.
-
There is a whole Learn SEO section at SEO Moz and I would also recommend becoming aware of Google's SEO advice at:-
http://www.google.com/support/webmasters/bin/answer.py?answer=35769
and a PDF guide http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf
Hope this helps!
-
Some of the tools here at SEOmoz will be of great help to you.
Start out by using Google Keywords to research the phrases you want to rank for. This will serve as a guide to helping you chose and find new phrases and to see how many searches are performed each month.
Using Open Site Explorer here will help you identify your competitors sites to give you an idea of where they go to get their links.
Install the SEOmoz toolbar to help you are you browse sites as well.
Don't just stop at SEO either and remember to think about usability of your site. How easy is it to navigate, do any images give off the desired message, etc. After all,what is the point of getting traffic only to lose it when they get to the site.
It is also important to look at your sites analytics to help you understand what people are doing there - look at Bounce Rates and Exit Pages to understand where work needs to be done.
There are so many pointers I could pop in here that it would take forever, but do have a read of the blogs and guides here at SEOmoz
Regards,
Andy
-
Search SEOmoz for keywords and you will have a plethora of ideas
Other Blogs of Interest to a New SEO
-
Have you checked out the Beginner's Guide to SEO on this site? You may find Chapter 5 particularly helpful - http://www.seomoz.org/beginners-guide-to-seo/keyword-research .
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to Start a site on pakistani Niche, How to pick keyword?
Hey Guys I want to start a site, just Like Packages Lab (Pakistani Site), this site cover article which has searchers only in Pakistan Like Check this article : https://packageslab.com/jazz-internet-packages/ In this article the owner covered different Keywords such Jazz Daily Internet Packages, Jazz Weekly Internet Packages and many more, The question is that how he knows to cover all these keywords in just one article why not he writing a separate article because Jazz Daily internet packages, Jazz Weekly Internet packages have a lot of searches according to Keyword everywhere extension. Can someone explain this, because I also want to start a site?
Keyword Research | | ndjiur760 -
Yoast SEO Question
Hello I have put my focus keyword in the first paragraph of the product description in a tag yet Yoast tells me it is not there. Here you can see my problem: My question to you is: will this affect anything negatively on my SEO? Link to see full picture of what I'm explaining: https://likechimp.com/facebook-shop/buy-10000-facebook-event-attendees/ Your thoughts and feedback on my content would be greatly appreciated as I constantly want to improve! DLoEu
Keyword Research | | xdunningx0 -
Blog - SEO Better? MyCompany.com/blog or marketing.MyCompany.com/blog? Percent difference?
We started blogging aggressively 3 months ago to bolster our organic search. We are building a new website and wonder if hosting our blog directly on our site is better than marketing.mycompnay.com? Is MyComanpany.com/blog a better choice - what percentage of SEO value would it be? We are building a new WordPress website. Our blog is currently hosted on a subdomain with HubSpot software. WILL OUR SEO BE SIGNIFICANTLY MORE EFFECTIVE HOST THE WEBSITE DIRECTLY OUR DOT COM? It won't be as convenient with HS tool but we want the best possible SEO.
Keyword Research | | Joseph.Lusso0 -
How do I use Google Keyword in onsite seo?
Hello to all, I wanted to ask if I am doing this correctly. So I own a Bernese mountain dog website I used the google keyword research tools to view keyword ideas. I listed my results below. So my questions are: 1 - Bernese Mountain Dog Puppies (the keyword) blow away the other keywords. So when you are looking at your sites most popular keywords, do you make the most popular keyword your homepage? Because it gets the most link juice? Like would you build the homepage around the best keyword instead of branding - like the company name etc? Or does it matter? Basically just as long as you use it for one page? 2 - When you have keywords that have parts of other keywords, is it safe to use the longer keyword because it has parts of the other phrases? Such as Bernese mountain dog puppies for sale is a part of Bernese mountain dog puppies for sale in Colorado. So if you use bernese mountain dog puppies for sale in Colorado, it will also hit the bernese mountain dog puppies for sale? ( without the In Colorado) What type of strategy would you use for this type of situation? 3- Lastly, and thank you for your time - I watched a video from a grey hat seo guy. He said to take a keyword or phrase like say Colorado home builders, create a page like example.com/Colorado-home-builders/ Then make you h1 tag - The Best Colorado Home Builders Add The Best Colorado home builders to your meta description and one more time in your h2 tag Then create a Bold, and italic The Best Colorado Home Builders in your unique content paragraphs. So my question is - is this grey hat and bad? Or the standard? I do not want to get hit for over optimizing. So just wanted to ask you opinion first. In the end, I truly thank you for taking the time to read my questions. I appreciate everyone's help and greatly appreciate your knowledge. So my results look like this | bernese mountain dog puppies | 590 | Low | $0.45 | 1% | |
Keyword Research | | Berner
| bernese mountain dog puppies for sale | 90 | High | $0.42 | 9% | |
| bernese mountain dogs | 90 | Low | $0.37 | 0% | |
| bernese mountain dog puppies for sale in colorado | 30 | Medium | $0.76 | 0% | |
| bernese mountain dog breeders in colorado | 20 | Medium | $0.32 | 0% | |
| bernese mountain dogs colorado | 40 | Low | $0.08 | 0% | |
| bernese mountain dog puppy breeders | 10 |0 -
Attorney / Lawyer SEO
Hey Guys, How do you handle keywords for an attorney going after local keywords. City, Keyword Attorney? Example: Dallas, TX DUI Attorney City, Keyword Lawyer? Example: Dallas, TX DUI Lawyer City, Keyword Attorney / Lawyers? Example: Dallas, TX DUI Attorney / Lawyer? Looking forward to good responses!
Keyword Research | | CLTMichael0 -
Where to start with keyword research for a telecom company?
Hey, I'm a brand's person with no SEO experience, yet I'm in a position where I have to carry out an SEO audit of our telecom company's website. Though our website is up and running for some years now, nobody bothered to undertake keyword research. From the little I've read over months on SEOmoz, I've just done the following: took out keywords bringing organic traffic on to our website and checked our rankings for those keywords on major search engines. My observation is that most of these words are long-tail keywords. Since we only have product/service information related to our offerings, most of the head terms we've used for packages/offers/services pages are branded keywords. My understanding is that we need to rank top for our branded keywords (a must) and try to rank as high as possible for long tail. In addition, we can use those keywords in our copy so that the right page ranks top for the respective keyword. Am I missing anything here? What else do I need to do?
Keyword Research | | HasanPK0 -
Weekly on-page SEO report problem
I just got my first on-page SEO report, and only got report on 3 random keywords in my list of keywords. Why don't I get a report on the other keywords? Is there a certain reason for why I get only those specific keywords? Thanks in advance.
Keyword Research | | danielpett0 -
Help with creating SEO video for my industry
Hi There, I'm currently producing some SEO videos for a friend of mine who has a video website for the driving instructor industry and I'm going to make some videos for him on basic SEO (overview of Google, finding keywords, content, google places, meta titles / descriptions, urls with domain name in etc, link building, etc etc).99.9% of people in this industry dont know much about website and SEO etc, so dont have tools such as SEOMOZ, wordtracker etc. Therefore I cant use these tools to get people finding the best keyword which are not too competitive for them. Does anyone know if there is a keyword difficulty tool equivilent out there to SEOMOZ which is free, as im having trouble finding one (Google keyword tool doesnt do this). (I will be mentioning doing the 30 day trial etc, but some people will not like giving their credit card details and then cancelling). Thanks a lot. Antony
Keyword Research | | Ant710