Can you release some sample documents for the budding SEO practitionar?
-
Hey guys,
Would it be possible for you to release some sample documents, e.g. an 'initial proposal' example that can help us newbies when aiming to obtain prospective clients.
I must admit I am much much more technical minded than articulate when it comes to these matters so a sample report would benefit me dearly that I could use as a starting point.
My SEO services so far have been well.. totally free so far whilst I learn more about the techniques involved and determine whether it really is work I'd like to carry out in addition to my day to day development/design tasks.
Now I am faced with a potential new client and after spending a fair number of hours Googling, I'm still not 100% sure how to structure the document and whether an initial audit should be carried out first to give me some statistics for the report.. Or whether the report should simply outline what I can offer.
The samples I've found online, most of which are quite old, mostly tend to come from established SEO companies and have a corporate feel about them which doesn't reflect on myself as a single consultant.
So if you could help out that would be fantastic and I'm sure would be a popular resource for others just starting out in the field.
Thank you
Dave
-
Danny Dover's book looks like a text book but reads more like a blog and focuses more on how to be an SEO practioner and what you need to do and know whereas the Art of SEO is more about the SEO knowledge.
I'd definitely recommend reading both.
-
Ahh ok, that's good to know.. I'm still going through the Art of SEO, so that will be my next call.
-
Danny Dover's new book "Search Engine Optimization Secrets" has a chapter on the SEO Consulting process including preparing for the first meeting, paperwork etc that may be of use to you.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Struggling with the principle of backlinks, all i can see for the competition is directories?
Hey everyone, I have been using the open site explorer to check the linking domains/inbound links of competition for window suppliers. I've read that directories generate pretty much no link juice, yet all i can find for pretty much all of the well ranking competition (other than few very major companies) is directory listings. This leaves me wondering whether just submiitting to 5-10 good relevant directories would help tip me above some of the competition... I've read quite a lot about generating quality backlinks but i still haven't got my head around how to actually do anything myself that would be potentially useful. All i've done so far is post to relevant high authority directories and a couple relevant forums. I have pretty much £0 budget but a decent amount of time and strong graphic design and animation skills so feel like i can put that to use but again would have no idea what to do even if i created something share worthy. I can't imagine succesfully contacting anyone and getting them to link back to me or share my content.. Thanks for any advice...
Moz Pro | | binkez320 -
New to Moz, need some probably basic answers about Keywords, Linking, Competitors and General SEO
Hi, So I have quite a lot of data colelcted about my site now, regarding keyword research, page crawling and competitor research ect. But I find myself second guessing myself about what I have done and what to do next. I have done basic research for as many relevant keywords I could think of to my site, including branded and non branded terms. If the main competitive keywords for my niche are very competitive, shall I start doing more research for long tail keywords and only try to rank for them? Does is matter how many keywords I am doing research for? Does is matter how many keywords I try to optimise for each webpage? Are the amount of branded keywords I am researching skewing my results? As they are all ranked #1, but nearly all of the non branded keywords are much further down the list... Once I have decided what keywords are worth trying to ranking for for each page, are the techniques to actually rank more highly for them - Title, H1 Tag, Description, Meta Data, Fresh Content and using the keywords on the page? Or are there more techniques I haven't heard of? Under Keyword Rankings - I noticded that some of my keywords are directing to specific pages, like "Cavity Waxes" is directing to the URL ending in .com/cavity-waxes - How do you assign the keywords im researching to specific URLs? - Or does Moz do it automatically? As most of my keywords seem to be unassigned to any URL, is that because they are not ranking highly enough? How do I best use the data collected through Moz? Good practices? Techniques? Tips and Tricks? What is the best practice for finding potential link partners and asking them for mutual linking? Techniques for finding partners that are likely to link with us, but still provides link juice. I must apologise for this long-winded set of questions, but these are troubling me! Any help would be greatly appreciated, Kind regards, Max Johnson
Moz Pro | | BiltHamber10 -
Using Premium SEO Pack – Wordpress Plugin
Hello Im Using Premium SEO Pack – Wordpress Plugin and the plugin in a way tell me what i need to fix so my website get better ranking in SEO, but here in moz im getting an F when i rate my website Moz ask me to fix things that i already fix with the plugin http://imgur.com/bKdHhWL http://imgur.com/1sP0Jm0,bKdHhWL,0XvEPyY#2 what im doing wrong? 1sP0Jm0
Moz Pro | | dawgroup0 -
SEO moz Report Card
I just ran some on page report cards. As I was playing around with the tool I noticed that I would get different results if I used my primary domain vs a 2nd domain. The main difference was in how the tool was counting keywords on the page. The keyword used was 'vehicle inventory' Primary domain: www.brand-state.com/inventory.htm Title = 1, URL = 0, Meta = 1, H1 = 1, H2-4 = 1 Body =1, Strong = 1, IMG Alt = 1 Total = 7 2nd domain: www.company-name-brand.com/inventory.htm Title = 1, URL = 0, Meta = 1, H1 = 1, H2-4 = 2 Body =5, Strong = 4, IMG Alt = 2 Total = 13 I can understand if the keyword was in the domain, but it's not. So I'm wondering what is going on here - any help or suggestions on what to research would be a great help. Thank you!
Moz Pro | | gormaniavt0 -
Avoid Keyword Stuffing in Document
I have been implementing changes to our site outlined by the
Moz Pro | | Confused.com
on-page report tool. One of the most common issues it highlighted with our site
was Avoid Keyword
Stuffing in Document. I have started reducing the number of
keywords on each page so it falls under the recommended 15. So far we haven’t
seen any positive effects from this and i am a little concerned we might be
seeing some negative effect (very early days). Has anyone else implemented this change recently and what effect
did it have? Is this recommendation more in preparation to the up and coming
update from Google that will penalise over optimised sites? Any info much appreciated Jos Davies0 -
Using Keyword Difficulty Report along with OSE to calculate SEO Pricing?
Has anyone thought of or created a algorithm or Excel function that uses the results from the Keyword Difficulty Report percentage of difficulty and SERP ranking analysis set against potential client's own OSE rankings to come up with an estimated SEO pricing tool?
Moz Pro | | easystreetint0 -
How can I track multiple pages using SEOMoz
Hi there, I setup my domain along with 20 keywords to target. One of the first things I learned is not to focus on too many keywords per page. For this reason I decided to create 5 sub pages and link these pages on my index page. My questions to you: 1. Does SEOMoz track the keyword rankings for the URL entered only?
Moz Pro | | debeenus
2. If the answer for 1 is YES, Would I have to setup those 5 extra URL's as new sites along with their 3 to 5 keywords? Thank you,0