Is there a way to leverage paid advertisements placed in industry specific publications to get SEO benefits?
-
Is there a way to leverage paid advertisements placed in industry specific publications to get SEO benefits? I am looking to advertise in publications like trade journals or magazines, but want to also reap SEO benefits by getting a link. So I am avoiding buying banner ads, but instead trying to find opportunities for links from editorial mentions, quality article or editorial submissions, etc. Advice on the link proposition, or best way to approach editors, please? Many of these publications are traditional print publications, and their sites are really seo'd. Thanks.
-
The ways to leverage paid advertising is to buy links that are follow link, but also can drive traffic. Think of link building as advertising. Try to get good links that will also drive traffic. I would have a good content for edits to link to. Also writing a guest post is a good idea.
Also if you are sending traffic to your site, then those visitors may want to link to you.
-
Just tell them you want a link inside an article or at the end of an article (up top is best). See if they have any paid text link advertisements on the websites. Usually just asking is the best method. See if advertising in the print magazine will result in some sort of advertisement on the website, usually if you do the print magazine, online is a bonus, etc... they're using that as upsells nowadays since print is taking a hard hit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
my website seo
my web site is : sahraii and my category products descriptions are very long but not getting any results from google
Link Building | | arashsahraii
any suggest?0 -
Basic SEO question
Hi! One of my clients, a Chiropractic clinic, has a lot of unique content in norwegian. Problem is; we still have problems building backlinks here in norway. Is one possibility to translate this content to another language and try to get backlinks this way? Would a backlink from another country have the same value as a "local" one? If translating the content is an option how would I go about spreading this content? Is outsourcing an option? Cheers!
Link Building | | AleksanderOlsen0 -
Is it Good For seo?
After Create i backlink use google add url tool to index the backlink url in google . is this method is good for seo
Link Building | | watchwrestling0 -
The best way to engage with bloggers these days?
What's the most effective/least risky ways to engage with bloggers these days in order to build links, gain exposure and refer traffic? I'm in a competitive niche (weddings), and there's no shortage of high quality and unique content being offered to bloggers. Currently, I do a mix of sponsorship, product giveaways, promotions etc. But, also have some ideas in the pipeline, such as collaborating with other vendors on styled shoots, etc. The latter is very time-consuming and, again, is something that has been done LOADS. So, needs to be very unique to stand out. Want to avoid things like guest blogs and riskier tactics. For obvious reasons. Any fairly easy-to-do ideas that I've missed before I explore the more complex ones??
Link Building | | Coraltoes770 -
Best way to filter out the nofollowed links from WMT?
When I'm downloading links from WMT to audit them for my unnatural links clients I generally check each individual link. If it is a nofollowed link I make a note that it is nofollowed and move on. I'm thinking that there has to be a quicker way to find all of the nofollowed links so that I can filter them out from the beginning. How would I do that?
Link Building | | MarieHaynes1 -
Reseller seo
so i have a web design firm and, when i decided i need to offer seo services i originally went with an seo reseller company. i decided to try them out on myself so i gave them 4 keywords to rank for and tried them for about 6 months. when they started, our website was in google oblivion for those 4 keywords. after 6 months some keywords are on page 1 and some at the top of page 2. the ones on page 1 are the ones i also optimized for by putting the keyword in a footer link in all my clients' sites. when i look over what they did they either wrote cheesy articles that link back to me and posted them in random places or they commented on people's blogs linking back to me. but it seemed to work. at least to get me from oblivion to page 2. now it seems to me these methods are discouraged here but they seem to do at least some good. any thoughts or comments on this?
Link Building | | dad7more0 -
Best way to get more keywords to rank
I have a flash site and have been very successful at getting my keywords that are in my site title and also in the text of my page to rank well. What is the best way to get additional keywords to rank without increasing the text on your page. Is it just getting more anchor-text backlinks pointing your site with the new keywords in the text?
Link Building | | photoseo10 -
How specific does keyword anchor text need to be?
I'm trying to get to the bottom of something. If you are trying to optimise for a phrase e.g. "Keyword 1 Keyword 2" And your anchor text is something like "Keyword 1 keyword 2 Another word" Does this still provide as much weight for "keyword 1 keyword 2" or does the additional word come into play and dilute the effect? If it does come into play does it have much of an effect?
Link Building | | RodneyRiley0