What link building techniques do you teach to new hires with no SEO experience?
-
Right now I train my interns and new hires on 5 techniques:
1. Appropriate blog commenting the right way
2. Saving social bookmarks
3. Submitting a website to a directory
4. Publishing articles with links
5. How to build up, maintain and use a Twitter/Facebook/Digg/StumbleUpon profile for SEO
Are there some other lower level link building tactics you have tried to teach interns or new hires?
-
- Understanding business they link build for (CRITICAL!)
- Search skills (advanced search operators, semantic flow)
- Use of our internal link management database (recording, categorising and tagging links)
- Content writing / ordering
- Establishment of a real internet persona
- Natural email writing
- Phone skills
-
I think that you will do better hiring English majors who can research and write best-on-the-web quality content then hiring employees who will try to get links into existing content. If you can get them creating content that attracts links automatically then all of the work that used to be spent on linkbuilding will go straight to content that pulls both links and traffic.
-
I guess it depends on your niche. I have three interns working on three separate topics on my site so I haven't been too worried about this. I guess you could keep a master spreadsheet for your interns to reference while their linking building?
-
Raven Tools are definitely worth checking out - http://raventools.com/
Edit - To elaborate you can have several link builders log in and 'claim' a site to work with. It also provides a bunch of useful stats about the value of a link etc and can also allow clients to specify costs for links etc. Try the demo, see what you think
-
Andrew, I haven't done this because I worry about having multiple employees and interns roaming around looking for good sites. They will undeoubtedly find the same websites and contact the same people and then we could look like spammers. Is there a safeguard against this so that they all avoid the same sites?
-
First thing that came to my mind was email writing but Andrew's covered that already.
That to me goes hand in hand with link evaluation, deciding what's a good link and why; number of outbound links on a page, using mozRank or Raven tools evaluator to give a quick evaluation as to a page's worth then look at what links are going into that page, context, link location, that kind of thing.
But I guess the stuff you're covering is the very basics and the evaluation a bit more advanced and then how to find those links in the first place to evaluate is the hard part
-
This would seem like a no-brainer, but it's not on your list so I would add effective email writing to your list. We all know a good personal email can go a long way toward building a relationship and ultimately, high quality links. If there is a website I am really aiming to earn a link from, I usually don't even ask until the second or third email, and by then I barely even have to ask.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building - unique root domains
Hi there, I was wondering when asking for a link, does where on this page it is? For example will someone's high traffic website (e.g. example.com ) provide more page authority than another link on this site ( e.g. example.com/blog ). If this is the case, is it best to get links from multiple pages if possible or will this not effect SEO? Thanks
Link Building | | charliedavi0 -
Link building via Rafflecopter
I received an invite from a company to enter a contest for a chance to win a prize. The contest is run by Rafflecopter. Rafflecopter looks interesting because you can place the contest anywhere including social sites and your own website. Contestants can increase the chances of winning in various ways such as an FB like, tweet, etc. The largest number of points (for this particular contest) are awarded for linking from your website to their website. Given that the contestant must add the link to their website and the sponsoring company can not control whether they use nofollow, couldn't this contest approach to link building cause problems for SEO? If the contest included instructions to copy and paste the html with a nofollow, that would seem like a better solution, but the only guidance given was to link to their home page. Your thoughts? Best,
Link Building | | ChristopherGlaeser
Christopher0 -
Link Building
I noticed another SEO builds backlinks (tons) on a social media profile that then has a link to his client's site. Another site he builds backlinks are a bitly account that 301's to the clients account. Why would you do this? Is it that you can build links indiscriminately to build a page up in PR to 3-4-5 PR, then pass that higher PR to your site (safe). Is that PR building method better than placing 100's of smaller PR links on your site? It seems logical that if you passed in a tremendous amount of juice to juice a site up to PR4, you won't make your main site PR4 by JUST that link. You would need to build a lot of PR4 sites to make your site PR4. Why not just put all the backlinks on the main page instead of building up secondary social profiles etc... Please reveal this secret. I know a lot of SEOs are using this method. Help 🙂
Link Building | | JML11790 -
Link Building the Right Way?
There are still a few things that I need clarifications for link building. I have joined many forums and I am following some big website (Seomoz / search engine watch / search engine land) and such for ideas about link building. There are various different suggestions among them for example about Create a blog, Profile links, Article directories,Web 2.0 submission,Press release submission, Infographic submissions,Company directory submissions,Video submissions,Niche specific directories,Logo/Graphic/Web design directories,Free web directories,Non-English directories,RSS directories,Guest posting,Games Submission's and social bookmarking, Blog commenting, Forum posting.Q&A,Wiki Links,Local listings,Getting trackbacks. one would say to use it the other would say not to, can you please guide as to what is the right way to follow these suggestions. Also nofollow backlinks have any effect on the SERP? Thanks.
Link Building | | KLLC1 -
Current best link building practise
Hi guys, Just an open discussion. I don't want to be told to use directories or just 'guest blog'.. What is the best method you are currently using? A lot of my competitors are using older techniques for quick wins but we're wary to do that due to the long term consequences... Thanks
Link Building | | tomcraig860 -
Link building
Hello all ! I would love some opinions about one Link Building technical aspect from SEOs, link builders ... How important is the number of outgoing links on the page you have the opportunity to place a link ? (from a scale of 1-10 / what about where dose this factor fits overall with your check list , as important to consider as far as link building) Would you place a link on a page with 200+ outgoing external links if the page is ok (not involved in selling links, all links are related with the subject, target page, anchor text etc) or you would go with a link on a 10-15 links per page but not that 'powerful' and not that related (not spammy but more general on the subject that can contain links to some other non related resources). Eg: Option 1: www.whatever-name.com/links.html the entire domain is about x. It has 250 links in that page (in the links.html) all links on the links.html pages are somehow related / resources with x. Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 6 (as a general indicator), Page PR, the links.html one, PR: 2 Option 2: www.some-other-name.com/x-is-so-great the entire domain is NOT about x, just the page. It has 5..10 links in that page (external links more or less related with x - but not spammy) Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 3 (as a general indicator), Page PR, the links.html one, PR: 1 What's your best option ? Thanks !
Link Building | | eyepaq1 -
How long for SEOMoz to reflect new inbound links?
I have carried out some minor link building for my new site (site A) and have some links back from several directories and 1 from ezine and one from squidoo as well as a few partner sites and such. I also have another site (site B) which was linking to site A several times from a footer link, this has now been amended to just one link. The problem is that SEOmoz still only shows 3 linking domains to site A (there are at least 12 if you perform a manual search) and it is still showing many links from site B even though there is now only one. All these changes where made at least 3 weeks ago, how long before Seomoz picks them up.
Link Building | | IPIM0 -
Best Link Building Practice
Are there any articles or tutorials here about how to build links? The only two methods I've been able to uncover are using OSE to analyze competitors backlinks and directory listings. I'm thinking there must be other ways.
Link Building | | waynekolenchuk0