Corporate blog
-
We are starting a corporate blog and were discussing the best place to put it in terms of the URL. Would http://blog.companyabc.com be OK, or is another structure better? Like http://www.companyabc.com/blogtitle/?
-
Ok thanks. I'm going to do some research into this anyway - I'll make a post if I find anything that may be of interest.
-
He's probably got it elsewhere too but you'll have to sign up to Market Motive to see the vid I saw it on, it's part of their SEO course.
-
Agreed.
-
I had heard something about that as well, but I still think .com/blog reads better/looks cleaner than the blog.abccompany.com
Of course that is pure personal preference
-
Interesting stuff from Steve about this changing. Do you have a link to a source confirming this?
-
I am betting ALL of my money on a folder.
-
Yeah it was that way... not anymore though. I watched a seminar vid by Todd Malicoat who explained that they're now seen as basically the same thing.
-
Interesting. I've always thought that folders were much more beneficial than subdomains. I didn't think that links to subdomains passed juice to the main domain.
Am I wrong?
-
That's changed now, at least that's what was said in a seminar I watched the other day.
-
It really doesn't make much difference anymore, in terms of SEO they're seen a pretty much the same either way.
*Edit: That's a fairly recent development though.
-
http://www.companyabc.com/blogtitle is definitely the way to go.
"Some subdomains (http://blog.companyabc.com) GET NO BENEFIT from the root domain they're on."
but...
"Subfolders( http://www.companyabc.com/blogtitle ) DO appear to receive all the benefits of the subdomain they're on and content/pages behave remarkably similarly no matter what subfolder under a given subdomain they're put in."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating a Business Blog Article - Old or New Published Date
There are a few business blogs that I'm currently updating - include more details, information, case studies, statistics etc. The blog was originally published in September of 2016. Once I make the changes, do I keep the same original date or do I change the date to the day that i've uploaded the new information? Example:
Content Development | | Kdruckenbrod
Original Published date: September 2016
Updated Blog: June 2017. What date should the blog display? Thank you.0 -
From a company perspective; would you recommend using a service like postloop to acquire additional blog comments through paying users.
I’m always hesitant when it comes to purchasing comments but it seems like a natural approach. Is this something that Google would take notice and/or frown upon? - Anything we should avoid? Any additional information would be helpful. Thank you in advance.
Content Development | | Ben-R0 -
Guest Blogging
If I am looking to guest blog for back links, do I need to reciprocate and provide guest blogging opportunities for them on my site? OR is it better to ask other site's to link to articles on my client's page with the understanding I will link to their page (if they are not competition)? I am trying to do some link building for a bankruptcy lawyer and I am considering possibly searching out guest blogging in different cities/states. Bankruptcy is primarily a federal matter, so reaching out to neighboring states. Not sure the client will be interested in this or not, but it's something I am considering. A lot of law firms have contact information Thanks everyone!
Content Development | | DigitalEnvy0 -
Advice on how to handle Guest Blogging between multiple brands
How to you manage your guest blogging efforts between companies. I blog for 4 different companies, and just started….I am confused if I should blog as myself, or should each company have an "author" set up, and then guest blog under each author? I want their website to get better rankings, and the brand to get more engagement. I am not concerned about myself and my authorship rating….but should I be? Would that be more beneficial to have all blogs tied to me, to help with engagement. Or am I shooting myself in the foot by not increasing my authorship. What's more important? Authorship or blogging about the relevant content from the author that makes the most sense? Just looking for tips from anyone that has to blog under different brands. How do you do it?!?! (also, looking into myguestblog plugin)
Content Development | | cschwartzel0 -
How to best host a blog - standalone or on the site?
HI We are redesiging our site currently - at the moment we have a low key blog on the site which is pretty well hidden (to be changed with redesign) but is hosted as brand.com/blog name. I have been advised it might be a good idea on relaunch to have the blog as a standalone blog linking back to our main site but also having a graphic on the site that promotes the blog. The blog does not currently have the same name as the website so would work as a standalone site but I understand it would not have any seo benefits from the original site. I have seen on previous posts here that the best practise is domain.com/blog but wondered if anyone thought different? Hope someone can point me in the right direction. Thanks, Penny
Content Development | | Pday0 -
Correction Duplicate Page Title Problems for a Blog
EDITED: To just focus on the issue at hand. I am trying to figure out the SEO rules instead of just working on the content. Please bear with me. I am adept technically. I just do not know the rules of the SEO process or even some of the termology. So I’m trying to attack problems one at time. Today’s problem – **Duplicate Page Titles ** We evidently have thousands of Duplicate Page Titles. We are using Joomla 2.5 & Easyblog. Our sitemap is automated from XML Sitemap Easyblog takes the title of the sites and uses it for a name of the summary pages. We post 5 blog items per page and all the names are the same. http://www.OursiteName.com/?start=5 Page Title = Site Name http://www.OursiteName.com/?start=10 Page Title = Site Name A similar thing happens on the sorting by Author or Category etc etc. Basically non-duplicate pages are looking like duplicates. What is the best practice / approach? Using the Robot.txt or XML Sitemap to tell Google not to crawl these pages? Writing a script or edit the Easyblog code to edit the 2000 duplicate Page Titles? Other thoughts?
Content Development | | Romana0 -
How Does Traffic Reach My Blog?
I've posted a few articles on my website blog page, but one particular blog receives a lot more traffic than the others. How, where and why do people find that particulat article over the others? http://www.salesandinternetmarketing.com/saim/blog
Content Development | | lindsayjhopkins0 -
My Blog pages are out ranking my main website
My blog was on wordpress.com for over 18mnths and I have just moved it to my domain - rankings are charging as a result - up and down! My current concern is my google.co.uk search position for garden art - my home page http://www.gardenbeet.com has been number 2 for over 12 mnths - now my blog is number 2 http://www.gardenbeet.com/garden_design_blog/garden-art/ this is not the best landing page to generate sales from my shop - any suggestions?
Content Development | | GardenBeet0