Are there any "legitimate" paid links in Google's eyes?
-
The news about paid link campaigns is so frequent, that I have to ask the question....does Google allow any paid links?
Aside from SEO, paid links can have visibility value. Much like an exit sign on the highway, the paid link says "Get off here"
-
Good response Barry. According to GA, some directories perform better than others. We assign a two-tiered cost index (cost per visit vs. cost per action). We obviosuly cull the directories that don't perform well.
Most of these are small regional sites that get significant local TV exposure and are quite cheap ($25). The group that makes the cut (see paragraph above) perform quite well.
Good point on the no-follow, but many of these probably don't have the sophistication to understand no-follow.
-
Do you mean that you'll be paying for sponsored listings, that these directories require payment for submission or that these directories require payment for review of the site?
If a sponsored listing, I'm pretty sure they should be nofollowed as it's technically an ad.
If they require payment for submission (ie, no cleverly worded terms of acceptance) then you shouldn't really be buying them.
If payment for review of your site, technically that's fine (though in reality very few sites will ever reject a paying site).
Ultimately, unless you're on some very shady directories, Google's not going to be able to tell what you've paid for and what you haven't.
Are you sure any of these directories actually get any sort of traffic anyway? I know as SEOs we all use them, but as a web user I've not looked at a directory since 1990.
-
Let's think more broadly. I have a client who wants to target brides to be. Obviously, a great source of visibility would be wedding related directories. It would be of great value (perhaps even greater than search in some cases) to have listings in these directories.
However, I certainly wouldn't want to be blacklisted.
In this instance, I would be using paid links to boost my online visibility in general, not to game SERPs. How can Google reconcile that?
-
As EGOL said, there are some paid for directories that are accepted (even authoritative) by Google.
Yahoo business directory, BOTW, Business[dot]com and JoeAnt to name a few.
That said I almost never use any of them now, the value isn't there to be in a page 12 levels down with no links in.
-
In addition to directories that charge for editors reviews or an approval process deeper than "pay and get listed", I think there are a few others. Any group like the BBB that give members a page or a link on their site are legit too. You aren't paying them for the link, but to be a member of their organization. Some of these sites are very similar to directories but a lot aren't.
A lot of charities will also give a link to donors, although this starts to get a little fishy with abuse.
-
Right.... If I started a directory under the "pay me for a review" basis and gave people followed links I bet that Google would bust me.
-
I always thought Google's policy towards the Yahoo Directory was strange. However, perhaps it teaches us that if the directory charges for something other then placement (i.e. pay us and we'll expedite adding your listing to our directory) then the paid link is "legitimate".
-
does Google allow any paid links?
Google is the biggest seller of paid links on this planet.... Adwords... lol
The Yahoo! Directory is a white hat place to pay for a link.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it OK to Leave Links in Comments ?
It may sound silly ... Just wondering to see your opinion about leaving link on blogs; keyword as name with site link or link in the comment text as long as its relevant.
White Hat / Black Hat SEO | | Mustansar0 -
How does Google handle product detail page links hiden in a <noscript>tag?</noscript>
Hello, During my research of our website I uncovered that our visible links to our product detail pages (PDP) from grid/list view category-nav/search pages are <nofollowed>and being sent through a click tracking redirect with the (PDP) appended as a URL query string. But included with each PDP link is a <noscript>tag containing the actual PDP link. When I confronted our 3rd party e-commerce category-nav/search provider about this approach here is the response I recieved:</p> <p style="padding-left: 30px;">The purpose of these links is to firstly allow us to reliably log the click and then secondly redirect the visitor to the target PDP.<br /> In addition to the visible links there is also an "invisible link" inside the no script tag. The noscript tag prevents showing of the a tag by normal browsers but is found and executed by bots during crawling of the page.<br /> Here a link to a blog post where an SEO proved this year that the noscript tag is not ignored by bots: <a href="http://www.theseotailor.com.au/blog/hiding-keywords-noscript-seo-experiment/" target="_blank">http://www.theseotailor.com.au/blog/hiding-keywords-noscript-seo-experiment/<br /> </a> <br /> So the visible links are not obfuscating the PDP URL they have it encoded as it otherwise cannot be passed along as a URL query string. The plain PDP URL is part of the noscript tag ensuring discover-ability of PDPs by bots.</p> <p>Does anyone have anything in addition to this one blog post, to substantiate the claim that hiding our links in a <noscript> tag are in fact within the SEO Best Practice standards set by Google, Bing, etc...? </p> <p>Do you think that this method skirts the fine line of grey hat tactics? Will google/bing eventually penalize us for this?</p> <p>Does anyone have a better suggestion on how our 3rd party provider could track those clicks without using a URL redirect & hiding the actual PDP link?</p> <p>All insights are welcome...Thanks!</p> <p>Jordan K.</p></noscript></nofollowed>
White Hat / Black Hat SEO | | eImprovement-SEO0 -
Does Google Consider a Follow Affiliate Link into my site a paid link?
Let's say I have a link coming into my domain like this http://www.mydomain.com/l/freerol.aspx?AID=674&subid=Week+2+Freeroll&pid=120 Do you think Google recognizes this as paid link? These links are follow links. I am working on a site that has tons of these, but ranks fairly well. They did lose some ranking over the past month or so, and I am wondering if it might be related to a recent iteration of Penguin. These are very high PR inbound links and from a number of good domains, so I would not want to make a mistake and have client get affiliates to no follow if that is going to cause his rankings to drop more. Any thoughts would be appreciated.
White Hat / Black Hat SEO | | Robertnweil10 -
When to NOT USE the disavow link tool
Im not here to say this is concrete and should never do this, and please if you disagree with me then lets discuss. One of the biggest things out there today especially after the second wave of Penguin (2.0) is the fear striken web masters who run straight to the disavow tool after they have been hit with Penguin or noticed a drop shortly after. I had a friend who's site who never felt the effects of Penguin 1.0 and thought everything was peachy. Then P2.0 hit and his rankings dropped of the map. I got a call from him that night and he was desperately asking me for help to review his site and guess what might have happened. He then tells me the first thing he did was compile a list of websites back linking to him that might be the issue and create his disavow list and submitted it. I asked him "How long did you research these sites before you came the conclusion they were the problem?" He Said "About an hour" Then I asked him "Did you receive a message in your Google Webmaster Tools about unnatural linking?" He Said "No" I said "Then why are you disavowing anything?" He Said "Um.......I don't understand what you are saying?" In reading articles, forums and even here in the Moz Q/A I tend to think there is some misconceptions about the disavow tool from Google that do not seem to be clearly explained. Some of my findings with the tool and when to use it is purely based on logic IMO. Let me explain When to NOT use the tool If you spent an hour reviewing your back link profile and you are to eager to wait any longer to upload your list. Unless you have less than 20 root domains linking to you, you should spend a lot more than an hour reviewing your back link profile You DID NOT receive a message from GWT informing you that you had some "unnatural" links Ill explain later If you spend a very short amount of time reviewing your back link profile. Did not look at each individual site linking to you and every link that exists, then you might be using it WAY TO SOON. The last thing you want to do is disavow a link that actually might be helping you. Take the time to really look at each link and ask your self this question (Straight from the Google Guidelines) "A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee" Studying your back link profile We all know when we have cheated. Im sure 99.9% of all of us can admit to it at one point. Most of the time I can find back links from sites and look right at the owner and ask him or her "You placed this back link didn't you?" I can see the guilt immediately in their eyes 🙂 Remember not ALL back links you generate are bad or wrong because you own the site. You need to ask yourself "Was this link necessary and does it apply to the topic at hand?", "Was it relevant?" and most important "Is this going to help other users?". These are some questions you can ask yourself before each link you place. You DID NOT receive a message about unnatural linking This is were I think the most confusing takes place (and please explain to me if I am wrong on this). If you did not receive a message in GWT about unnatural linking, then we can safely say that Google does not think you contain any "fishy" spammy links in which they have determined to be of a spammy nature. So if you did not receive any message yet your rankings dropped, then what could it be? Well it's still your back links that most likely did it, but its more likely the "value" of previous links that hold less or no value at all anymore. So obviously when this value drops, so does your rank. So what do I do? Build more quality links....and watch you rankings come back 🙂
White Hat / Black Hat SEO | | cbielich1 -
Google Reconsideration Requests no problem... So what do I do next?
Hi all, So I recently filed a Google reconsideration request - but it came back saying "No manual spam actions found" - ok, so that's that. But from what I've read, if we have been hit by Panda for duplicate or thin content, we wouldn't know - in other words, Google does not report it as it is an algorhythm penalty as opposed to a manual one. So what are my options - do I wait until the next Panda update? when can that be? Or do I start over on a fresh domain? Input and views appreciated. thanks,
White Hat / Black Hat SEO | | bjs20100 -
Why does my competitor rank so well with so many paid/traded links?
Greetings everyone! I've really been enjoying my Moz membership these past few weeks after studying my data and comparing it with my competitors I think it's high time I started asking some questions. The website I manage has a very good ranking history but over the past year we've seen a slight decline in our SERP positions. I don't think this has anything to do with on-page optimization but rather with our link profile. We have only about 10k links total while they have 175k - our mozranks are nearly identical, but his moztrust is 4.46 and our's is 3.51. I am guessing, on our end, I need to remove some of these low-quality nofollow links (though I'll be honest I have no idea how we obtained them to begin with) but what I don't understand is how our competitor is ranking so well because when I browse their link profile, it is filled with paid link and traded link directories that don't appear to be penalized for what they are. I was under the impression that this was bad SEO, but now I am thinking I should just play his own game and submit to these sites too. Looking for any advice or ideas on a better way to compete... ❤ Jennifer
White Hat / Black Hat SEO | | Virage0 -
Is it possible that since the Google Farmer's Update, that people practicing Google Bowling can negatively affect your site?
We have hundreds of random bad links that have been added to our sites across the board that nobody in our company paid for. Two of our domains have been penalized and three of our sites have pages that have been penalized. Our sites are established with quality content. One was built in 2007, the other in 2008. We pay writers to contribute quality and unique content. We just can't figure out a) Why the sites were pulled out of Google indexing suddenly after operating well for years b) Where the spike in links came from. Thanks
White Hat / Black Hat SEO | | dahnyogaworks0 -
Too many links with the same Anchor-text?
My first question at SeoMoz: Recently my gambling site has been experimenting a subtle yo-yo effect for our most sought-after keyword. A month ago we legitimately added a PR-6 inbound link with that keyword (tragamonedas) from an institutional site of our own development. We are worried that google might have regarded that move as an illegitimate link acquisition, since those apparent troubles with our keyword appear to have started right after that link was processed. Is it too late to change the anchor text, in case that action might deliver positive results? Also, we might have focused too much on the very same keyword in our link building campaign. Can a constant repetition of the same anchor harm our indexing reputation? Thank you in advance and good SEO luck, Andi.
White Hat / Black Hat SEO | | castano0