Whats the best way to see why your competitor is out ranking you?
-
I am trying to rank in the number on position for Part Time CFO. Currently we are in 2nd and 3rd. We have way more quality inbound links then the site in first position, more content etc. How would you go about investigating why they are ahead of us?
-
We have way more quality inbound links then the site in first position, more content etc. How would you go about investigating why they are ahead of us?
It sounds like you have already done the most basic research. If you want to go deeper you can also use the SEOMoz tools such as OpenSiteExplorer to get more data.
Whatever analysis that you use keep in mind that search engines don't reveal everything that they use to determine rankings and the answer "I got my asskicked" has to be accepted in many cases. And, anybody that thinks they can answer the question in every situation is simply fooling themself.
Getting practical. What difference does it make why they are above you? You know what it takes to improve your site and improve its status with the search engines so working on that will be a more productive use of your time.
Once you have clear goals set on what you can do to improve your site, in my opinion, you can then spend zero time trying to figure out why sites rank above you and all of your time working to beat them.
-
Have you been comparing with Open Site Explorer? http://www.opensiteexplorer.org/
I have experienced this myself when a competitor is ranking top with no explaination. It can be very frustrating but there is always something behind a No 1 ranked site.
If you want to send me the url's i will take a look.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I can see competitors ranking for certain long-tail keywords but cannot find them on web pages. What am I missing?
Hi there. I'm pretty new to SEO and I've been doing a fair bit of training but there is one aspect I have yet to grasp. When I carry out keyword research, I get all these results and I understand the metrics. What I'm not getting is, when a competitor is ranking highly for say "where can I buy fresh turkeys", I assume that that phrase must appear somewhere on the page, but it doesn't. I realise I'm just not thinking about this in the right way. Can anyone offer clarification, please? Kind regards, Bruce
Competitive Research | | BruceBarbour0 -
Rankings w/ 301 redirect.. is this normal?
For http://www. I am ranking for particular KW's/phrases However, when I search just http:// - I am unranked. The http:// 301's to the http://www. Is this normal? Thank you
Competitive Research | | lawfirm0 -
Using Semantic Language to rank, how much stock do you put into this? (LSI)
In theory, analyzing the top results for a given phrase and comparing the common words and phrases would indicate what google considers relative language to the query. Latent Semantic Indexing (LSI) was and still is a buzz phrase for some SEOs. But how much stock do you give to the idea that if you can determine the common language for top rankers and then duplicate that language and density of common words that your website will then rank for that query you desire? Has anyone here tested the theory of using semantic language from the results themselves to better rank?
Competitive Research | | Thos0030 -
Improving SERP rankings via strategic SEO tactics
Hi, We just build some of our new content pages on our website 1.https://www.practo.com/ray/dental-software 2.https://www.practo.com/ray/dermatology-software 3.https://www.practo.com/ray/homeopathy-software Could someone explain how do I build around a good SEO strategy to compete with others for better positions on the SERP's. I have not done anything apart from fixing proper title tags , and meta descriptions etc and of course putting down relevant fresh content onto these pages. These pages were published about 3 weeks ago - Only this url ranks on the 2nd page as of now for keywords like "dermatology software" https://www.practo.com/ray/dermatology-software The rest of the URL's do not rank anywhere till the 10th SERP too! What could be wrong and where could I have the opportunity to boost the SEO tactics since all the pages which rank above it are just not providing the right kind of product as we are and still they take up the top positions and genuine users miss out on our domain. Thanks . Looking forward to some awesome responses.
Competitive Research | | shanky10 -
How is otr ranking?
With the only content a list of links to realaudio files, how is the website, otr ranking?
Competitive Research | | newmon0 -
Tool to scan contents of a page and see it through Google's eyes?
Does anyone know of a tool that can be used to input a URL and have it spit out keywords of how Google could possible see what the contents of that page is about?
Competitive Research | | shawn810 -
What is the best way to know your accurate ranking on google? what analytics are most trustworthy?
with seomoz, i rank on google in one spot. With market samurai, I rank in another spot, With KPMRS (or whatever) i rank another place. But then when i just type my keywords into google, it puts me in a whole different world... am confused... and the client i am trying to help rank higher is confused. Thanks for any help you can offer be blessed bd
Competitive Research | | creativeguy0 -
What is the right way to due a competitive Link analysis?
Trying to use the saturation report suggestion with no luck for google.com,and looking for away to benchmark either Pagerank or page authority to figure out how many links are required to overr take competitors from diversified sources. What is the process to do this to get the best results for the client.
Competitive Research | | bmcfarlane0