New links for Internal Anchor Text
-
If pages get moved and 301s are in place is it still important to update the anchor text links to the new page url?
For example would it be optimal to go through old blog posts and change the urls for the anchor text if the old anchor text url redirects to the new page url.
-
Well, over these many people consider it fits deceived. Recently I did a 301 from a site that had a lot of anchors a keyword to another new domain. The site with many anchors was not yet well ranked. This new Domain began Rank even without a good on-page optimization for that keyword and no direct link back.
I suppose it happened because the strength of anchors contained in the old domain.
So in my conception, 301, transfers the force of anchor texts.
-
Getting the old links changed to the new URL is best practice.
However, if those links are on sites that you can't get them changed, the 301 will still transfer their power. However, many people believe that the full benefit of the links and anchor text are not passed through the 301.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Gained a number of new 'do-follow' links - Good or Bad?
So, my client's site is on a subdomain of the parent site and there were a number of links previously pointing to the subdomain site from the main site which were all no-follow so were purely for referral/traffic benefits. Around the end of February, the main site changed all the links to 'do-follow'. Is this likely to have caused the decline we've recently seen in organic traffic to the site and a drop in rankings? I'm curious as to how that could have affected the site as we didn't know and have only just found out about it but I'm not sure how to show that it's led to a decline. Any help is appreciated!
Link Building | | soapmed1 -
Does nofollow link has any effect on link building
I recently read some article on noflollow link and the author says that nofollow link does have some effect on page rank. Can anyone explain the effect of nofollow link on website ranking?
Link Building | | petwho0 -
Ecomerce: Would 4 link sections leak too much link juice?
Hello, In my content management for our ecomerce site, I've found that there are sometimes links to sites in our industry that have "helpful links" sections. Several strong sites link directly to these resource sections. There are 4 different topics that fit this trend in our industry. Would it leak too much link juice to make 4 comprehensive link sections and place a link to them on our "Useful Articles" page? Or should I stick to one comprehensive link section? Or perhaps a small link section? Or none at all? Thanks.
Link Building | | BobGW0 -
Dofollow OR nofollow for internal links
We recently changed our wordpress site and I have noticed that in the new theme all the internal links are set to nofollow. I understand that Google might not decide page rankings based on internal links but isn't it good practice to do a follow on internal links to highlight the relative importance of a page
Link Building | | Advocator0 -
Anchor text after the recent Panda update
Hi everyone, I just read this article: http://goo.gl/GkgUr and I can confirm this is true because one of my websites drastically lost its rank last week due to high percentage of targeted keyword within back links. Thus, what I'm worrying about is the anchor text within back links. I'm about to launch a new web site soon that will be publishing lots of landing pages for a travel niche. What I initially thought is to optimize landing page by page, so when the current page ranks well to move on to next one and so on. I thought that, by ranking a single landing page well, will have some positive impact to the rest of landing pages. But, after a lot of time spent on studying link building strategies, I decided to spread back links among landing pages equally. I will try to get as much as possible back links from the relevant content and high quality sites (press releases, guest posting, link exchange, social networks promotion). Please correct me on this one if you disagree. According to the above article, the recent google panda update calculates a percentage of keywords among anchor text and it would be the best to keep those at less than 30%, including "link", "here", "domain.com" etc. For instance, lets say that my website counts 500 landing pages and every single one targets a different low competition exact keyword. So, if I start building back links equally for each of the landing pages and I want to cover each one with a back link from a relevant content, what should I use for the anchor text? Initially I thought the keyword should be the anchor text, but after I read the article I'm not so sure any more. I guess search engines would say something like: "Ok, there are 500 landing pages and 500 different anchor texts pointing to different pages that belongs to domain.com", perhaps this should increase TLD's authority but what will happen to the landing pages? Would search engines (primarily google) see them as a 100% single anchor text and harm the rank? I really appreciate your help. Thank you!
Link Building | | vlddlv0 -
How important are internal links as I have none according to a report
We used to rank well but not now I am looking at our reports and notice we have no internal links how important is this
Link Building | | Casefun0 -
Is a no-follow link/sponsored link a good editorial link?
Ok maybe this is a dumb question. I really need some better, more quality backlinks pointing to my site. There is a site that has domain authority of 72, page rank 5 that is offering me a sponsored blog post. Do sponsored posts count as a good editorial link? Also what if they are no-follow (and how would I find out ahead of time), does that still give me link juice?
Link Building | | tutugirl0 -
Links from Real Estate Websites Link Page, Do or Don't?
It seems that real estate sites have at times been under heavier scrutiny from the search engines. But real estate agents get networking, which makes acquiring those links a little bit easier. Plus with localization of search, I think real estate sites may give off a good GEO scent. Should SEO's go for links from real estate websites? Does a reciprocal link devalue said links?
Link Building | | Thos0030