Rankings are changing all the time
-
Hi there!
My client has a webpage http://www.finlotto.fi. It's a lottery in the Internet.
We are trying to dominate keyword "lotto". It's a high volume keyword that has over 135 000 local searches (exact) per month.
However, it seems that there aren't much competition out there. We have only one competitor - Veikkaus.fi
The issue:
We usually have first page ranking only for 2 days max, then we got dropped to third page. Two days later we have first page ranking again. Then we got dropped again to third page. This happens all the time.
the odd thing: when we are in the first page, there are a date in the beginning of the META description. When we got dropped to third page, the date disappears.
I know this has something to do with crawling. Can you give me some answers considering this issue? I'd be VERY VERY grateful
BR,
Teemu Kinnunen
-
Davis,
Thank you very much! Awesome answer from you.
Br,
Teemu Kinnunen
-
Hello Teemu,
My guess is that Google sees the "lotto" query as a "QDF" query. It means that Google associates this keyword with search results that would change from day to day or week to week. Since lotteries change frequently this seems pretty accurate to me. It's also why you would see a date next to your meta description when it is ranking high. Google is saying "Here is some recent content from X date, i'll show this at the top of the SERPS since it's current"
I recommend watching the Whiteboard Friday on QDF, this will give you an idea of why Google is behaving this way and how you can take advantage of it to try and maintain the top positions as often as possible.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz keyword rank checker
The Moz Keyword Ranker does not seem to work - it keeps buffering when I add a keyword, Anyone see the same thing?
Keyword Research | | SmartSimple0 -
Does the traffic that a page get affects the page ranking?
I am asking this as I would like to know if we can include this advice in our Search strategy. For instance, can we say for the keywords that has high business priority, but we are not currently rank above the fold we can boost the traffic and therefore the organic ranking by investing on these keywords on PPC.
Keyword Research | | aliki_rigopoulou0 -
Improving the keyword ranking of a subject that we deal with only one or two months of the year
So I run a tip site based on the popular video game series Madden NFL. We also do NCAA and since I started getting invested in SEO, I noticed we aren't even in the top 50 for a lot of these results. What would be a good way to get started? Just throwing in some keywords that I want to be targeted?
Keyword Research | | taychatha0 -
Why do small changes in keyword phrasing have such big SERP impacts?
I am trying to better understand why some of my pages rank well and some don't rank at all. I've discovered that slight changes to how the key phrase is typed into Google can have dramatic effects on the results. Why is this? And how should I interpret it or use it? I understand that some phrases will be more competitive than others, but that doesn't seem to explain the variances entirely. For example, http://traveltipsthailand.com/phuket/best-bachelor-hotels-in-phuket/ (which is SEO optimised for the long-tail phrase "bachelor hotels in Phuket" and "girl-friendly bachelor hotels in Phuket") ranks #1 or #2 for the key phrase "bachelor hotels phuket", but if I modify the phrase slightly to "bachelor hotels IN phuket" it drops to #12 (page 2) with less relevant competitors (like "Bachelor hotels in Chiang Mai") getting in ahead of it. Likewise, if I search on "best bachelor hotels phuket" (the URL phrase of the page) it is #1 or #2 again, but if I modify the search phrase to "best bachelor hotels IN phuket", my SERP drops to #13. If I use the longer-tail key phrase "girl-friendly bachelor hotels in phuket" the results are even more dramatic. I rank #5 for that phrase in the SERPs with or without "IN" in the search phrase. But if I remove "bachelor" from the key phrase and just search on "girl-friendly hotels in phuket" my page drops right off the SERP radar. Somewhere above #200 I think. Would love to get a better understanding of what influences these changes if anyone really knows. Is it just Goovoodoogle or is there a logical explanation? 51c0d097f1c8d9-81984651 51c0d11688af68-43859477
Keyword Research | | Gavin.Atkinson0 -
Plummeting traffic and rankings for main KWs
Hi there mozzers, You have been so helpful in the past and we'd really appreciate your insights into our problem... we have two data recovery companies in the UK, one has been established for 11 years (dataclinic.co.uk) , the second (datlabs.co.uk) is a subsidiary that's been around for 5 years. Dataclinic has always ranked highly, usually in the top 1-5 on page one for relevant KWs and towards the end of last year we had traffic of approx 1,800 UK visitors/month - now we're down to only 600. Week on week we're falling and I have started to dread the monitoring checks. We're slipping in the rankings too. As our business relies almost 100% on Google rankings our phones just aren't ringing. In contrast our subsidiary company datlabs is climbing up the rankings and drawing more traffic - but unfortunately nothing like enough to compensate for the decline in the main company's traffic. We have used the same kinds of marketing strategies for both but have invested more energy into social for dataclinic, and more energy into local for datlabs. I'd say that our strategies have been less than sparkling clean - we've paid for directory links but not with the really spammy directories. We're at a loss to understand what has happened to have had such a dramatic and devastating effect - please help!! Thanks so much Sue
Keyword Research | | 3Amigos0 -
Keyword Ranking Information
Recently I received an email from an SEO marketer with the following ranking information for my site (image attached) ( link to image http://imgur.com/CAo4D) I am sure he ran some sort of tool to this ... Is there any tool , which can give a list of low ranking articles in my site which have high search traffic CAo4D
Keyword Research | | iamnew1 -
So if you rank well for the long tail, does that help your ranking for the short tail?
So say for instance you rank well in "online medical billing software." Does that help or influence your rank for derivatives of it (eg: "medical billing," "billing software," or "online medical billing")?
Keyword Research | | Bill4Time0 -
Should I be optimizing for Keywords that we already rank for?
When selecting which Keywords to optimize for, should I choose all words that I want us to move up for? Like that my company appears ranked for 5, 10, 42, 44, etc.? Or should I select a mix of some that rank well (top 1-2 pgs in Google) /rank near pg 5/ and some that aren't showing up in the top 50 yet? I don't want to waste my time optimizing for words I don't need to. Thanks!
Keyword Research | | aircyclemegan0