Strategies to compete with a new domain/site
-
Hi all,
What would be ( highlights ) your strategy in order to rank and compete with a new domain against competitors that have an average of 50% domain authority and around 2000 root domain linking to them, if you would start with a completely new website/domain?
How long would you estimate the new site to be competitive?
In the retail area.
Working on it a month full time
I would go with
- On page SEO off course, detailling each products and building the internal link structure
- Get back links, backlinks, backlinks and... backlinks...
- Build the social media network
- feed a blog
Thanks for your input
Considering working on the site for a month full time, I would estimate a ranking after a month or 2 although the competitions very high. Your thoughts ?
-
Hi Derek,
Sorry for reviving a very old thread but I was wondering how did it go with this project?
Thanks
Ricardo
-
Ok thanks
-
If you look at the wikipedia article for Philadelphia you will find something very similar to what we produce. (but ours would look a lot better)
-
Nice. Would you mind showing me one live article that you produced.
-
Right, our goal is to beat their content and then use it as a weapon to beat their links.
-
Ok thanks for the clarification. Those would effectively be best-on-the-web articles.
-
In a couple of months (two people working) we would produce perhaps six to eight articles, each with a few thousand words, many photos, data tables, references, graphs/art and more.
We are not going for "high quality". We are going for "best-on-the-web" for their topic. That is what you need to get the links to YOUR article.
-
Thanks for the input EGOL. Question: How many content are you looking at to say "couple of month or more" ? I mean that's a lot of content.
I have a good feeling that a kick start with around 50 high quality 1000 words articles all well optimized, each one targeting one specific keyword and interlinked would be a good starter for the content. And forward on the link building afterward.
-
I like to attack with high quality content that will pull natural links continuously over time.
So, for a retail site I would be looking to produce great content in the same topic niche as the products. That content has to be useful to your visitors and be high enough in quality to attract natural links. The goal would be to have best-on-the-web content for those topics. For a niche retail site like you describe producing this content could take a couple months or more of full time work. Then you need to get a few links to get the ball rolling. At first this would contribute very little to the strength of your site but if you have done a great job on selecting the right content and preparing it superbly the strength of your site will grow steadily over time. And, most important, the growth rate of the strength will accelerate over time as your rankings climb and your traffic increases.
-
Thanks for this input. I going in the same path as your first phrase. Making all the page perfect for the choosing keyword. In fact, pretty much of the competition are ranking due to
- Domain Authority
- High number of links ( internal, external, etc )
Most of the description for the "product" are short and more on a "specifications" style. I think that several good article/spec pages ( like 50 to begins with ) all very well optimise would give an edge putting some "content" up.
"Find the keywords that provide the best traffic (your competitors will be using them) and focus on the best 2-3 word phrases" -> yes, I prefer since a long time now to work with 2-3 and 4 word phrase even more.
Thanks for the input again.
-
Thanks for your input Gordon
-
I would look at getting all the on page perfect for the chosen keywords.
Making sure the urls target those keywords and all the canonical tags are set up to avoid losing juice to upper/lower case issues.
Having good human appreciated headings but still using keywords without overuse.
Get the links and blogs rolling with good anchor text.
See where you competitors are making errors in these areas and just do it better.
Find the keywords that provide the best traffic (your competitors will be using them) and focus on the best 2-3 word phrases.
Most of all keep it white-hat, or the hard work will be short lived.
Our business www.oznappies.com is ranking on page 1 & 2 for the main keywords within 2 months using that strategy and following reports and tools on SEOMoz. We have an SEO doing the links and blogs and I am doing the on-page work.
-
Hello,
As you probably know with a brand new site it is difficult to rank for competitive keywords within the first few months. I suggest create 2 lists of keywords - one keyword list that should contain keywords that are competitive and should be seen as longer term goals. The other keyword list should be less competitive keywords(possibly longer tail), that you can rank for in the short term.
Regards,
Gordon
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am temporarily moving a site to a new domain. Which redirect is best?
A client is having their site redeveloped on a new platform in sections and are moving the sections that are on the new platform to a temporary subdomain until the entire site is migrated. This is happening over the course of 2-3 months. During this time, is it best for the site to use 302 temporary redirects during this time (URL path not changing), or is it best to 301 to the temp. domain, then 301 back to the original once the new platform is completely migrated? Thanks!
Intermediate & Advanced SEO | | Matt3120 -
4-5 New High Quality Links/Month, Enough to Increase Domain Authority?
The link profile on our domain is poor and our domain authority is only 18. In April we migrated domains and our domain authority tumbled from 24 to 8 and as of August had recovered to 18. Since August we have engaged in a link building campaign. We are getting 4-5 new links per month. They are good quality. Can we expect to see see an increase in our domain authority? If so, when? The domain is www.metro-manhattan.com. The new links to date are below: <colgroup><col width="114"><col width="252"><col width="377"><col width="296"><col width="97"></colgroup>
Intermediate & Advanced SEO | | Kingalan1
| Status | Anchor text | Final URL | Terget URL | Live date |
| | | | | |
| Done | office space for rent in Manhattan | | | |
| | | | /commercial-space/office-space | 9/20/2018 |
| Done | medical office for rent | | /commercial-space/medical-space | 9/21/2018 |
| Done | office space for rent in Manhattan | | /commercial-space/office-space | 9/23/2018 |
| Done | office space for rent in NYC | | /commercial-space/medical-space | 9/24/2018 |
| Skipped | | | | |
| | | | /commercial-space/medical-space | 10/8/2018 |
| | | | | |
| | | | | |0 -
Spammy sites that link to a site
Hello, What is the best and quickest way to identify spammy sites that link to a website, and then remove them ( google disavow?) Thank you dear Moz, community - I appreciate your help 🙂 Sincerely, Vijay
Intermediate & Advanced SEO | | vijayvasu0 -
Manual action penalty revoked, rankings still low, if we create a new site can we use the old content?
Scenario:
Intermediate & Advanced SEO | | peteboyd
A website that we manage was hit with a manual action penalty for unnatural incoming links (site-wide). The penalty was revoked in early March and we're still not seeing any of our main keywords rank high in Google (we are found on page 10 and beyond). Our traffic metrics from March 2014 (after the penalty was revoked) - July 2014 compared to November 2013 - March 2014 was very similar. Question: Since the website was hit with a manual action penalty for unnatural links, is the content affected as well? If we were to take the current website and move it to a new domain name (without 301 redirecting the old pages), would Google see it as a brand new website? We think it would be best to use brand new content but the financial costs associated are a large factor in the decision. It would be preferred to reuse the old content but has it already been tarnished?0 -
Help with new site revamp SEO LOST!!!
I decided to go fully WP on my band agency website to help with SEO. I have lost loads of rankings even though we redirected old pages to the new urls. it means i am loosing lots of business atm so I am desperate to find out what I thought was a better SEO design than before. We target geographical and genres in search and they have turned to poop too! Would anyone advise me what I have done wrong and if I need to create some more sales pages to help? site is http://www.themorrisagency.co.uk Thank you, thank you in advance guys... Daniel Morris http://www.themorrisagency.co.uk
Intermediate & Advanced SEO | | Agentmorris0 -
Is it worth redirecting an old domain name which was hacked to my new website?
I had a website which got hacked and malware added to it. I have since closed that website down but I still have the domain name. That domain name prior to the malware was incredibly well ranking for its niche and had a good range of high quality links to it and a domain age of 6 years. I'm now creating a new website which is similar to the old one (the same but with a different platform and layout). Is it a good or bad idea to redirect the old domain name to the new website?
Intermediate & Advanced SEO | | james.rose0 -
Merging Sites: Will redirecting the old homepage to an internal page on the new site cause issues?
I've ended up with two sites which have similar content (but not duplicate) and target similar keywords, rather than trying to maintain two sites I would like to merge the sites together. The old site is more of a traditional niche site and targets a particular set of keywords on its homepage, the new site is more of an authority site with a magazine type homepage and targets the same set of keywords from an internal page. My question is: Should I redirect the old site's homepage to the relevant internal page on the new website...
Intermediate & Advanced SEO | | lara_dar
...or should I redirect the old site's homepage to the new site's homepage? (the old site's homepage backlinks are a mixture of partial match keyword anchor text, naked URLs and branded anchor text) I am in two minds (a & b!) (a) Redirecting to the internal page would be great for ranking as there are some decent backlinks and the content is similar (b) But usually when you do a 301 redirect the homepage usually directs to the new homepage and some of the old site's links are related to the domain rather than the keyword (e.g. http://www.site.com) and some people will be looking for the site's homepage. What do you think? Your help is much appreciated (and hope this makes sense...!)0 -
New web site - 404 and 301
Hello, I have spent a lot of times on the forum trying to make sure how to deal with my client situation. I will tell you my understanding of the strategy to apply and I would appreciate if you could tell me if the strategy will be okay. CONTEXT I am working on a project where our client wants to replace its current web site with a new one. The current web site has at least 100 000 pages. The new web site will replace all the existing pages of the current site. What I have heard for the strategy the client wants to adopt is to 404 each pages and to 301 redirect each page. Every page would be redirect to a page that make sense in the new web site. But after reading other answers and reading the following comment, I am starting to be concerned: '(4) Be careful with a massive number of 301s. I would not 301 100s of pages at once. There's some evidence Google may view this as aggressive PR sculpting and devalue those 301s. In that case, I'd 301 selectively (based on page authority and back-links) and 404 the rest.' I have also read about performance issue ... QUESTION So, if we suppose that we can manage to map each of the old site pages to a page in the new web site, is a problem to do it? Do you see a performance issue or devaluation potential issue? If it is a problem, please comment the strategy I might considere to suggest: Identify the pages for which I gain links From that group, identify the pages, that gives me most of my juice 301 redirect them and for the other, create a real great 404 ... Thanks ! Nancy
Intermediate & Advanced SEO | | EnigmaSolution0