Are Rich Snippets & Schema part of SEO work?
-
In other words, do those items fall under the category "SEO".
-
Yoast's plugin for Wordpress is excellent! (and I agree that custom Wordpress theme frameworks should allow SEO modification to be taken over by a dedicated SEO plugin such as Yoast's - if one is activated)
Personally however I think the SEO/SEF banter is a game of semantics - If you think of Search Engine Friendly URLS for example - these can be generated using Yoast's Wordpress SEO tool - so SEF and SEO are pretty much one and the same when it all boils down to it.
One of the things that every SEO worth their salt will do is recommend working toward making the project site Search Engine Friendly by promoting proper use of Schema and other SEF elements as part of their SEO strategy.
-
Thanks for that. Not trying to lose work lol, was based on this comment from a top SEO dude for WordPress:
-
Thanks Mark
-
If it will effect your rankings or your clickthrough rate in the SERPs then it is part of SEO.
Why are you asking this? Are you trying to get out of work?
-
Yes. (Assuming by schema you mean Schema.org rather than the greek word for plan? ;o) As they allow you to show relevance to search engines - ultimately Google et al are definitely in the business of 'trying' to deliver relevant results to their searchers/customers.
See this article for more information - it's a good read.
http://www.seomoz.org/blog/schemaorg-a-new-approach-to-structured-data-for-seo
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google AMP or CDN?
Hello. I'm running a CMS that cannot currently support both CDN and Google AMP. I would have to choose one or the other. Does anyone have any insight on which may be the better choice until I can figure out how to have both? I installed CDN first to reduce the time it took for my pages/images to load. I'd like to have AMP because it can do the same, and perhaps be a little more Google friendly (their product). I would appreciate any thoughts. Thanks! Steve
On-Page Optimization | | recoil0 -
SEO audit on a beta site
HI there, Is there much point conducting an SEO site audit on a site that has not yet launched and is protected behind a login? Presumably none of the usual SEO tools (Moz, Screaming Frog etc) can crawl this site becuase it is all locked behind a login. Would it be better to launch it and then do a site audit? Thanks
On-Page Optimization | | CosiCrawley0 -
Best start for int'l SEO?
Hi all We're soon going to begin our international SEO efforts, and I wanted to get some opinions on laying the foundation first. I'm aware of the best, most ideal practices (getting a proper translator, ccTLDs vs subdomains vs folders, etc.) and wanted to know if this would be a good first step: Creating folders by language/country code (does it matter which?) that will have unique copy on the respective page, and targeting those pages to the corresponding country via Google WMT. The nature of our website would require a massive, coordinated effort to translate all of the content, so I was thinking about starting with the homepage for each country and going from there. Is the risk of duplicate content for every new folder too high to chance not translating EVERY bit of content? Thanks for any help or advice!
On-Page Optimization | | brandonRT0 -
Does css float affect SEO?
It is generally believed that the closer the content is to the top of the page, the better it is for SEO. If that's incorrect, please let me know. I have a 2 column site where the left menu is navigation and right side is content. Obviously, the left menu appears in the code before the content does, but I can flip them around via css float. If I do that, the content will appear on the left visually, even though in the code it still comes after the left side navigation. Do either positions affect seo?
On-Page Optimization | | cmp1010 -
Local SEO techniques
We have a competitor who has listed all the local villages and towns in the area that he wishes to target. these are listed in his footer and appear on every page. I understand that ideally, each location targeted would have it's own page with unique and relevant content. Is this competitor's approach a good one even though the names are essentially duplicates?
On-Page Optimization | | ojwilliams80 -
No index parts of a page?
Little bit of an odd question this, but how would one go about getting Google to not index certain content on a page? I'm developing an online store for a client and for a few of the products they will be stocking they will be using the manufacturers specs and descriptions. These descriptions and specs, therefore, will not be unique as they will be also used by a number of other websites. The title tag, onpage h1 etc will be fine for the seo of the actual pages (with backlinks, of course) so the impact of google not counting the description should be slight. I'm sure this can be done but for the life of me I cannot remember how. Thanks Carl
On-Page Optimization | | Grumpy_Carl0 -
Responsive web design and SEO
Hi guys, Do any of you know about responsive web design? In short it's a method that ensures that your website adopts to the resolution on the users screen. The point is that you don't have to make a site for each format, it's all there in your overall design. So, to the question: Does, to your knowledge, an integration of responsive web design harm your SEO? I tried to search for "responsive we design + SEO" but I really didn't get any useful information. Thanks a lot - all comments are very much appreciated.
On-Page Optimization | | MPO2 -
Wordpress permlinks SEO question
What are SEO advantages or disadvantages of the following - /%postname%/ - adds a trailing / /%postname% - no trailing / /%postname%.html - creates .html URL Thanks
On-Page Optimization | | SamBuck0