How to relate two sites Domain Authority
-
Hi All
I have been looking at advertising on some fashion blogs for our online store. Both sites have decent traffic though A is stronger than the B with more than double the traffic, Therefore given equal relevance to our business sunglasses (www.pretavoir.co.uk) it would be fair to predict that A would result in double the number of conversions.. However another interesting aspect to making a decision on which sites to advertise is their Domain Authority and how much link juice they can pass. Therefore my question is this; Putting aside any potential click through traffic, if site A Domain Authority is 70 (link to be on homepage) and site B Domain Authority is 35 is the value of site A double that of site B or is there a less linear relationship (just as with page rank). Site A are charging 500$ per year for an advertising link and Site B 100$ per year would it better business to take 5 x Site Bs or is the linkjuice passed by one DA 70 site worth more?
Your thoughts would be most appreciated..
-
Since you were looking to Advertise, I was thinking you were looking for referal clients. In that case is it worth paying for advertising, most SEO companies can get you on good DA sites with a good article submissions. It is mentioned on here a bit that multiple good C-Block DA's help to improve your link juice. So good links on lots of good ranked relativant sites should help your ratings more than a single link on a DA70 that you paid $500 for. I know Australia is a smaller market than UK but have moved all our main keyphrases to page 1 or 2 in a very short time by getting good links from on-topic related sites and getting A's for all of them in on-page optimization.
-
Hi from Down Under..
Thanks for your reply. I am actually more interested in the linkjuice passed (there will be some conversions though as the sites I am looking at are US based purchases from our UK site will be low) So, if a site A has a DA of 70 and site B has a DA of 35, is a link on A worth twice as much as one on site B, or as I understand worth much more than double?
Thanks
-
Hi from Down Under..
Thanks for your reply. I am actually more interested in the linkjuice passed (there will be some conversions though as the sites I am looking at are US based purchases from our UK site will be low) So, if a site A has a DA of 70 and site B has a DA of 35, is a link on A worth twice as much as one on site B, or as I understand worth much more than double?
Thanks
-
Strangely, it is not that straight forward when it comes to conversions. If the traffic to site B are more in the market for your sunglasses (i.e mostly from France) compared to site A who's traffic could be from Scotland. the conversions could be better on site B to site A.
I would say if you are only talking about $600 a year, do both.
Check with Keyword tool and Rank Tracker to see where the two sites rank in relation to keywords you consider important for your site to see if visitors would see site A or B and be able to follow your Ad.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cross domain canonical for different branded sites
Hi everyone, We are working on 5 websites that offer the same products but are of different brands and locations. They are owned by the same company, but each run independently. On the sites, they have content such as privacy policies, terms and conditions and guides that are the same across all brands. Will publishing these be flagged as duplicate content by Google? If yes, is it recommended to add rel=canonical to all duplicate pages across all sites pointing to one of the five? We are just concerned that the 4 sites with duplicate content would be valued less than the canonical as a result of passed link equity. We are doing SEO optimisations for all and are trying to rank them well in SERPs. If a canonical is not the best solution here, what would be the best to do apart from completely rewriting content? Is it noindex tag or turning the texts into images and adding to PDFs? Thank you.
Technical SEO | | nhhernandez1 -
Sub Domain Redirect
Hey Everyone, Here is the situation : Currently, a website's sub domain is being redirected to the main website home page. We're having issues getting the sub domain pages indexed. Just want to confirm that it is because of the redirect on the sub domain URL. Should we kill the sub domain redirect and set it up as it's own page? Will that solve the indexing issue for the sub domain pages. More explanation below: subdomain.domain.com currently redirects to domain.com We're having issues indexing pages belonging to the sub domain ( subdomain.url.com/page1 or subdomain.url.com/page2) Appreciate your input in advance. Cheers,
Technical SEO | | SEO5Team0 -
Adding academic content for a school in a sub folder, sub domain, or different site?
I manage the website for a school and we are planning to put our academic policies/student handbook online. I’m curious if there is any SEO value to including this content in our main website? This isn’t stuff that anyone is going to link to externally (student orientation procedures, how to enroll/drop credits, academic warning policies etc) and there would be limited internal linking as well (someone looking for course information doesn’t want to see this type of stuff). I’m not interested in SERPs for this content, but I’m wondering if the additional content could help the site’s SEO overall? It is naturally rich with ‘academic’ keywords and the only websites that use this type of content are universities. On a similar note, I need to put up student profiles for potential employers to view. Like the policies, this is not priority content for someone visiting our website, but it is still keyword-rich content, which would add to the overall 'size' of the site. Should this stuff go in a folder, a subdomain, or in a different location altogether?
Technical SEO | | AISFM0 -
Moving content between two separate domains...
Hello I am looking for advice regarding moving content from one site to another. We have two websites: Site 1: E-commerce site, with content weaved in throughout the visitor journey.
Technical SEO | | DJR1981
Site 2: Blog-style site, used to archive magazine (which we own) articles online. Both sites exist on completely separate domains. Over time, Site 2 has received a lot less attention due to a change in our business objectives. As a result of this, this site is not as up-to-date as it could be and we're now starting to think about winding the brand down. However, some of the content (mostly feature-pieces, reviews etc) on Site 2 is really good and it would be a shame to just see such high quality stuff disappear into the ether. Ideally, we would like migrate some of the content on Site 2 to Site 1. The reasons for this are mostly to improve things from a visitor perspective, but also to gain any positive SEO points from adding such pieces to our main domain. I've had a look through and a lot of the articles from Site 2 are indexed. Is it going to be a case of selecting the pieces I want and then adding a 301s to those pages so they're no longer found/visable before re-publishing them on Site 1? Sorry if this is a bit of silly question, just wanted some advice to ensure I go about it the right way. Thanks!0 -
Sub Domains
Hi,,, Okay we have 1 main site , a few years back we went down the road of sub domains and generated about 10. They have page rank and age but we wish to move them back to the main web site. What is the correct or best way to achieve this. 1 copy all content to the main web site creating dup pages and then use a redirects from the sub pages to the new dup pages on the main domain... or 2 write new content on the main domain for the subdomain pages and redirect to the new content. Problem with 2 is the amount of work involved...
Technical SEO | | NotThatFast0 -
What is SEO impact of redirecting from domain to https appspot domain ?
Our site is hosted on google and is fully https. But since google's limitation is that all https needs to be on the appspot domain, we are redirecting users from our website to the appspot domain. What is the impact of this on SEO?
Technical SEO | | incandescent0 -
Impact on domain when using a subdomain for majority opf site content
Hello, We're looking to use a subdomain for a bookings engine that will also host the majority of our site content as it wil house the details of the courses that we'll be selling online. All content is currently available on www.existingdomain.co.uk A few pages will remain here but the majority will ultimately be hosted on a different IP address under a subdomain: courses.existingdomain.co.uk I am a little concerened about search engine reaction to this content separation. Would this approach dilute the rankings of www.existingdomain.co.uk? Is there anything else we need to be mindful of? We have alternative options if this is a real SEO faux pas. Thanks
Technical SEO | | Urbanfox0 -
Buying a new domain
Hello guys! We are in process of buying a new domain. How can we be sure that this domain is not blacklisted and are there any steps to take in order to be sure that whatever we are buying is actually in "good shape"? Thanks much!
Technical SEO | | echo10