ReLaunching a very old site
-
Hi,
I am in the process of re-vamping a website that hasn't been touched for years and whose rankings slowly dropped.
Any best practice in how to do it making sure that there's not any more loss and - hopefully - it could go back to the old glory?
The website is http://www.nlp-world.com
Thanks
-
Thanks Sean, great input!
-
I would agree in that you have decent PA and DA with that site and a great springboard.
Right away, your title tags should be rewritten
eg NLP World NLP Information NLP Education
will be just as effective for SEO purposes if changed to
NLP World | Information and Education.
However it will read better to humans and increase ctr on organic results.
Meta Description is a little spammy and again should be rewritten to increase organic ctr
Ensure correct h1, h2 tags
Also there is a list of meta keywords and as google pretty much ignores these for ranking purposes all you are doing is giving your competitors an insight to your strategies therefore remove/prune this list.
You will also be aware that the design of this site is a little dated and a refresh would decrease bounce rate.
I hope you manage to achieve results with this site and I am sure you will reap the rewards of this aged domain.
-
Thanks for the contribution!
-
The first thing that I would do on a revival project is a site survey, to identify your on-page situation. You'll also want to dive into your link profile, as you're bound to have a number of issues there, on an aged, unmaintained site.
I only glanced at the site, but it seems like you definitely have some meat on the bone there to work with. Looking at the meta data, I'd guess that it may have been optimized by someone that thought "if a little bit is good, then a lot is better."
There's definitely a lot that can be done with the on-page. Good luck on it! Should be a fun one.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Merging 5 Sites
Hi there We have 5 separate sites which handle different regions/niches that we work in, and we are planning to merge into one so we have a logical path for 301 redirects. The sites have DA's as follows: Site 1 - DA 36
Intermediate & Advanced SEO | | ben10001
Site 2 - DA 31
Site 3 - DA 29
Site 4 - DA 27
Site 5 - DA 20 Does anyone have any experience with how the DA would flow through to the new site? Each site currently relates to a different niche that we work with, and we are planning to keep the content structured similarly, probably like this: https://newtoplevelsite/site1/products, https://newtoplevelsite/site2/products and so on. That makes 301 redirects easy and also gives us more control in managing users and different teams in Wordpress. We would link the different niches through the top menu and links within the pages. Is there a better solution? Would it make more sense to have https://newtoplevelsite/products/site1, https://newtoplevelsite/products/site2, and so on? Thanks for the ideas0 -
Recovering old disallow file?
Hi guys, We had aN SEO agency do a disallow request on one of our sites a while back. They have no trace of the disallow txt file and all the links they disallowed. Does anyone know if there is a way to recover this file in google webmaster tools or anyway to find which links were disallowed? Cheers.
Intermediate & Advanced SEO | | jayoliverwright0 -
Reindexing a site with www.
We have a site that has a mirror - i.e. www.domain.com and domain.com - there is not redirect both url's work and show pages so basically a site with 2 sets of URLs for each page. We have changed it so the domain.com and all assorted pages 301 redirect to the right URL with www. i.e. domain.com/about 301's to www.domain.com/about In the search engines the domain.com is the site indexed and the only www. page indexed is the homepage. I checked in the robots.txt file and nothing blocking the search engines from indexing both the www. and non www. versions of the site which makes me wonder why did only one version get indexed and how did the clients avoid a duplicate content issue? Secondly is it best to get the search engines to unidex domain.com and resubmit www.domain.com for the full site? We are definately staying with the www.domain.com NOT domain.com so need to find the best way to get the site indexed with www. and remove the non www. Hope that makes sense and look forward to everyone's input.
Intermediate & Advanced SEO | | JohnW-UK0 -
Site Structured Navigated by Cookies
Is it advisable to have a site structure that is navigated via URLs rather than cookies? In a website that has several location based pages - each with their own functions and information? Is this a SEO priority? Will it help to combat duplicate content? Any help would be greatly appreciated!
Intermediate & Advanced SEO | | J_Sinclair0 -
301 entire site
Is there a good 301 code snippet to change just the root domain but keep the ending extensions? I just bid on a domain that I think would be much better for me moving forward, but do not want to have to try going through thousands of pages to do their 301 individually My site is almost 4 yrs old. Well established and has a large fanbase. Several of our social networks are under the name of the new branded domain, hence part of the desire to switch.
Intermediate & Advanced SEO | | Atomicx0 -
Seo flash site
Hey. Would hear whether it is possible to SEO a website which is flash site cms?
Intermediate & Advanced SEO | | Agger0 -
Launching a new site with old, new and updated content: What’s best practice?
Hi all, We are launching a new site soon and I’d like your opinion on best practice related to its content. We will be retaining some pages and content (although the URLs might change a bit as I intend to replace under-scores with hyphens and remove .asp from some extensions in order to standardise a currently uneven URL structuring). I will also be adding a lot of new pages with new content, along with amend some pages and their content (and amend URLs again if need be), and a few pages are going to be done away with all together. Any advice from those who’ve done the same in the past as to how best to proceed? Does the URL rewriting sound OK to do in conjunction with adding and amending content? Cheers, Dave
Intermediate & Advanced SEO | | Martin_S0 -
Site #2 beats site #1 in every aspect?
Hey guys, loving SEOMoz so far and will definitely continue my subscription after the free trial. I have a question however, which I am really confused about. When researching my primary keyword, I have found that the second ranked site beats the top site in every single aspect, apart from domain age, which is almost 6 years for the top one and 6 months for the second. When I say every single aspect, I mean everything. More authority for the page and domain, more links, more anchor text links, more authoritive links, more social signals, more relevant links, better domain (although second ranked site is a .net), better MozRank, better MozTrust etc.... I have noticed though, that in the UK SERPs, those sites are switched, so #2 is actually #1. Could it be that the US SERPs just haven't updated yet, or am I missing something completely different.
Intermediate & Advanced SEO | | darrenspeed1