Perfect Landing Page for jewelry website?
-
What would be the Perfect Landing Page for jewelry website?
Show me some examples and tell me why do you think so.
Thanks in advance to everyone who participated.
-
KissMetrics did a cool infographic last year that helps to frame up and prioritze your content assets for that perfect landing page: http://blog.kissmetrics.com/landing-page-design-infographic/
-
Anybody interested in landing pages needs to subscribe to the periodic emails from http://whichtestwon.com/
I get them and we argue about them at my office - and are often surprised at which landing page does better.
-
I agree with EGOL. The people who are in a position to know what makes a perfect landing page for your area are your competitors, and they are certainly not going to give that information to you.
Your question is quite broad, and as it's written you may not get help information. You might consider narrowing the question and adding some more details. It's often said that you should consider every page a landing page. You've also not said if this is for a PPC campaign or for organic traffic, or for an offline campaign that direct to a specific URL.
There was a great post today in YOUmoz regarding PPC landing page optimization, with resources that are also applicable to organic landing pages. You might check it out at http://www.seomoz.org/ugc/6-essential-ppc-landing-page-optimizations.
-
For products page...
-
I think that people who reeeeally know the answer to this question aren't going to tell.
-
Do you mean a homepage, category landing page (eg Rings, Bracelets etc) or a product page? In the UK I tend to think John Lewis do these very well but from what I see the style does vary from country to country so you'll need to consider what works best for your target country.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On page vs Off page vs Technical SEO: Priority, easy to handle, easy to measure.
Hi community, I am just trying to figure out which can be priority in on page, off page and technical SEO. Which one you prefer to go first? Which one is easy to handle? Which one is easy to measure? Your opinions and suggestions please. Expecting more realistic answers rather than usual check list. Thanks
Algorithm Updates | | vtmoz0 -
Page content is not very similar but topic is same: Will Google considers the rel canonical tags?
Hi Moz community, We have multiple pages from our own different sub-domains for same topics. These pages even rank in SERP for related keywords. Now we are planning to show only one of the pages in SERP. We cannot redirect unfortunately. We are planning to use rel canonical tags. But the page content is not same, only 20% is similar and 80% is different but the context is same. If we use rel canonicals, does Google accepts this? If not what should I do? Making header tags similar works? How Google responds if content is not matching? Just ignore or any negative score? Thanks
Algorithm Updates | | vtmoz0 -
When sub domains take away the traffic from search; will this helps or hurts main website rankings?
Hi all, We have some of the landing pages on our sub domains which are getting ranked for our brand related queries and taking away the traffic as we don't have pages to rank for those search queries. I would like to know if this scenario hurts or helps our main website ranking as the traffic to the main website is getting diverted to sub domain. Thanks
Algorithm Updates | | vtmoz0 -
Primary keyword in every page title of website
Hi all, We can see many website page titles are filled with "brand name & primary keyword" at suffix. Just wondering how much this gonna help. Or can we remove "primary keyword" from other non-relevant pages and limit the same to important pages to rank well? Thanks
Algorithm Updates | | vtmoz0 -
Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?
Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
Algorithm Updates | | Inevo
_"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂0 -
Reasons for a sharp decline in pages crawled
Hello! I have a site I've been tracking using Moz since July. The site is mainly stagnant with some on page content updates. Starting the first week of December, Moz crawler diagnostics showed that the number of pages crawled decreased from 300 to 100 in a week. So did the number of errors through. So crawler issues went from 275 to 50 and total pages crawled went from 190 to 125 in a week and this number has stayed the same for the last 5 weeks. Are the drops a red flag? Or is it ok since errors decreased also? Has anyone else experienced this and found an issue? FYI: sitemap exists and is submitted via webmaster tools. GWT shows no crawler errors nor blocked URLs.
Algorithm Updates | | Symmetri0 -
My Website is not stable
My website is daily showing different position on google.com on all its keywords like one day first page on all keywords next day 3rd page on all keywords for the last one month. Is this a Google Dance ?? what can be its period ? and what is the solution to handle it ??
Algorithm Updates | | mnkpso0 -
First page slot 1 spot doesn't equal global monthly traffic
We have a client who has occupied the top spot on Google for the past several months. According to the Google Adwords keyword suggestion tool, this keyword should generate around 5,000 Global and Local Monthly average visits. Trends show this keyword has consistent month over month traffic. The keyword search type is broad match. When we look at analytics, they're only getting 5 visits per month. Shouldn't the top spot get the lion's share of traffic? We've noticed this trend on several of our clients whose traffic doesn't really increase proportionate to the estimated search volume that Google returns in the Adwords tool. Ideas? We see the estimated traffic and tell clients, "Once we get you in that top organic slot, you'll get most of that traffic," but it's not correlating. Thanks so much.
Algorithm Updates | | GravitateOnline0