Creating a separate blog off our website
-
A while ago we purchased some domains that are related to our industry. I'm fairly sceptical about using them, but I am interested what peoples thoughts are.
We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog.
I have been debating whether or not it will be a good idea to use one of the domain names that we have purchased to create more of an industry blog that is off our website.
I'm not sure if this is considered a "black hat" technique by using domains registered to us? And also whether or not Google will punish because we are blogging from the same IP address and linking back to our site ?
I look forward to hearing what people think.
Thanks,
-
It's not blackhat SEO, and it's very common to create separate domains for the means of SEO. You can even use the same IP address (so you don't actually need a new host or new IP) and the benefit is still there. While it does help if the domains are hosted at separate locations, it isn't necessary.
Any of the articles that do belong on your company blog should be on your company blog. Everything else can go on the secondary domains. Just be sure that you develop the domains as you would your flagship website: with quality and attention to detail. Otherwise they serve no purpose other than for your SEO (no value to visitors) and they could be considered as grey/black-hat SEO.
Your secondary domains also become guinea pigs. You can test new services or link building ideas on them, and if they lose their rank, it certainly isn't good but it's not going to hurt your main domain. It's a layer of abstraction that will both protect your main website's SEO and allow you to start building case studies.
Personally I like to get whoisguard to mask the registrant of the domain, separate them all on different servers, and try to make them as unique as possible. (Tough in a specific industry, though..) I'd recommend you did the same.
Let me know if you have questions about this! Cheers.
-
I wouldnt consider it "black hat" as long as you're providing valuable, rich content, that is agnostic to your brand. If you have any other companies in your industry that could also add content, you could really gain some traction and use it as a marketing tool for the industry with some leverage toward your brand.
That being said, there are much more qualified people who could probably clarify issues.. these are just my guestimates.
Now, the same IP address could create an issue.. you may want to host it on another server.
-
We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog.
The best place for this content is in a folder on your main website such as.... mysite.com/blog/
It is possible to run to installations of wordpress on a single domain.
If you don't want that content on your own site then placing it on a satellite site would be the next choice.
Running two different sites in the same niche is not a sin... and most hosts will give you a second IP address for a very small fee. Ask them about it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The better my blog gets, the lower my rankings!
My blog was hit by Google Panda on July 21. My rankings dropped dramatically overnight. Nothing I do is helping. In fact, the day my guest post was published on one of the biggest blogs in my niche (DA over 70) my Google impressions dropped to an all time low and then got worse. (250 impressions and 12 clicks) You can see the first drop and the second drop in these screenshots and yes Google Webmasters and Google Analytics match. http://tinypic.com/r/2dvtvlj/5 http://tinypic.com/r/4u83t4/5 I am getting more fans, subscribers, traffic etc but my Google traffic just gets worse. I would really like to get some organic traffic! But I have no idea why this is happening. I checked manual actions and there is nothing. I cleaned up crawl errors and duplicate content. I get several backlinks a week within my niche from high authority sites. I just don't get it and I am very discouraged. What should I do?
Link Building | | 2bloggers0 -
Blog Swapping
Hi, I know that it's not advised to engage in link swapping activities, but what about when it's actually useful for our readers? As an example, I'm writing a guest post on a hen party website on how to choose the right hairdresser for your wedding day (relevant content to both their site and mine). They asked if I'd like a post in return about the best way to do makeup if you're going on a fancy dress night or hen party (which is again relevant to both our audience groups and will be of great interest to them). Is this sort of link swapping okay, when the primary goal is to actually provide our audience with a richer experience, or would this still raise red flags for search engines? Thanks!
Link Building | | LeahHutcheon1 -
Cluster of outbound links on blog
Hi, If a blog has a section which contains 40 outbound links almost like a blogroll do you think Google looks at this cluster as suspicious? Could this come across like paid links to Google?
Link Building | | Bondara0 -
I need help regarding my new website.
Hello , I actually came here looking for help. I have always worked on old and aged websites, and they all have been huge success, may be because i really got familiar with those kind of websites.Now, i am working on a new long term project. Its a 8 months old website and i dont have a clue where do i start from. Its a technology website and i need to target traffic from britain. I have done whatever i could regarding Onpage SEO, but i simply have no idea where do i start from with link building. Like should i start buying some high PR backlinks or should i go slowly.Can anyone here guide me on that ?
Link Building | | rooniboy0 -
Best five links to get first for a new website
I wondered if people had a list of the top five or ten links you should build for a new website in order to add some sense of authority. For example should a new website start with key social media websites such as Twitter, Google+ and Linkedin ? Or top level directories such as BOTW and DMOZ? Should they local for niche website directories in their location or vertical? If you had to choose five links - free or paid which would they be?
Link Building | | highwayfive1 -
Do follow Blog comments
Alright,
Link Building | | sebastiankoch
I would like to know what do you think about this practice in general and hear some answer for my case. My case: I know a net of different blogs that let you put do follow comments as long as they are good. It is not really a lot of spam going on yet, around 6 comments per blog entry. The do follow link is in the form www.xyz.com. Normally a PR 3 after the post ranks.
There are around 20 different blogs. I have already use them and I believe with good results but can´t measure it as I do many other SEO activities. Would you recommend to get to invest time commenting in all of them? Even if all them are in the same C-block? Please feel free to share any experience!
Thanks!0 -
Should I link from my blog back to my product pages?
Hello... I just installed a blog on my Magento site. My question is whether or not i should be linking within posts on the blog back to the product or category pages that i am talking about...from an SEO perspective. If in my post i am talking about flashlights being important when preparing for a storm, should i link the word flashlights to the flashlight category on my site? I know I can do this, the question is should i, from google's perspective. A) should i link the word (flashlights) to that category on my page B) should i put a line at the bottom of every post that says something like "if you are interested in purchasing flashlights, visit this link" and hyperlink that whole sentence... THANKS!
Link Building | | Prime850 -
Link Building for a website with 170 K Pages
My website is having around 170 K webpages and every web page is meant for individual keyword. e.g. keyword for every page is height of a movie star. What should be my link building strategy Should I link other sites to index page of my website (if yes then what should be the anchor text) ? Should I link other websites to individual web pages of my website.
Link Building | | ArtiKalra0