How to find pages hardest hit
-
I have been hearing that panda can penalize a website for low quality pages. I have run duplicate content check and done my best to go through the whole website. I hear many people talking about deleting hardest hit pages, or fixing hardest hit pages.
My question is how can I find which pages on our website are hardest hit? Is there anyway to check a website for pages that might score low. We do have a ecom section to the website which I am concerned might be considered low quality for each product page. Any advice would be a great help.
-
I always look for patterns - if I examine X pages and see similar issues, that's a sign that it's a systemic problem.
If you are not familiar enough with your own site to know this already, my best recommendation is to take the time to look. Learn your own site. It is very time consuming yet worth every minute.
-
Alan,
Thank you very much for helping me clear this up. Your post and replies are extremely helpful and make it easy for me to understand. My ranking is back up after I made a few of these types of adjustment, but I am wondering are they any tools to determine if I have any pages that fall into this negative category, or do I just go through them one by one and make my best determination?
-
Link to Root ratio:
If you have 1000 links coming from 10 sites, that's an L2R ratio of 100
If you have 1000 links coming from 100 sites, that's an L2R ratio of 10
The lower the L2R average for any individual keyword phrase, and average across all inbound links, the healthier your inbound link profile.
-
false patterns are things that don't look like they're natural - so too many links of one type, or many links from a few sources are great examples. One slide I have lists several key aspects of myopic SEO, including text anorexia (very little unique content on a page), internal link poisoning (too many links all over the site), and other points as well - false patterns are just another issue in the mix.
-
Alan,
Thank you very much for forwarding this. So informative. I do have a few questions. You talk about Panda loving false patterns. I am not sure I understand perfectly a false pattern. Is this the small amount of main content compared to all other links on the main page?
Also I have having a hard time understanding link to root ratio. Do you have a post or a good reference so I can research this. I think this is something I have been missing. I am going back to re-read you post.
Thanks
-
Check out my recent blog post where I share the slide-deck and notes from my presentation at SMX Advanced a couple weeks ago. I focused on some examples of sites that got hit by Panda and also show ways to combat it.
Essentially if there is almost no unique content compared to other stuff going on for any given page (the ratio of unique content to other elements that repeat across the entire site), that's a big concern. But there's a lot more.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How will canonicalizing an https page affect the SERP-ranked http version of that page?
Hey guys, Until recently, my site has been serving traffic over both http and https depending on the user request. Because I only want to serve traffic over https, I've begun redirecting http traffic to https. Reviewing my SEO performance in Moz, I see that for some search terms, an http page shows up on the SERP, and for other search terms, an https page shows. (There aren't really any duplicate pages, just the same pages being served on either http or https.) My question is about canonical tags in this context. Suppose I canonicalize the https version of a page which is already ranked on the SERP as http. Will the link juice from the SERP-ranked http version of that page immediately flow to the now-canonical https version? Will the https version of the page immediately replace the http version on the SERP, with the same ranking? Thank you for your time!
Intermediate & Advanced SEO | | JGRLLC0 -
One Page Design / Single Product Page
I have been working in a project. Create a framework for multi pages that I have So here is the case
Intermediate & Advanced SEO | | Roman-Delcarmen
Most of them are single page product / one page design wich means that I dont have many pages to optimize. All this sites/ pages follow the rules of a landing page optimization because my main goals is convert as many users as I can. At this point I need to optimize the SEO, the basic stuff such as header, descriptions, tittles ect. But most of my traffic is generated by affiliates, which is good beacuse I dont have to worrie to generate traffic but if the affiliate network banned my product, then I lose all my traffic. Put all my eggs in the same basket is not a good idea. Im not an seo guru so that is the reason Im asking whic strategies and tactics can give me results. All kind of ideas are welcome1 -
How would you link build to this page?
Hi Guys, I'm looking to build links to a commercial page similar to this: https://apolloblinds.com.au/venetian-blinds/ How would you even create quality links (not against Google TOS) to a commercial page like that? Any ideas would be very much appreciated. Cheers.
Intermediate & Advanced SEO | | spyaccounts140 -
404 Pages. Can I change it to do this without getting penalized ? I want to lower our bounce rate from these pages to encourage the user to continue on the site
Hi All, We have been streaming our site and got rid of thousands of pages for redundant locations (Basically these used to be virtual locations where we didn't have a depot although we did deliver there and most of them was duplicate/thin content etc ). Most of them have little if any link value and I didn't want to 301 all of them as we already have quite a few 301's already We currently display a 404 page but I want to improve on this. Current 404 page is - http://goo.gl/rFRNMt I can get my developer to change it, so it will still be a 404 page but the user will see the relevant category page instead ? So it will look like this - http://goo.gl/Rc8YP8 . We could also use Java script to show the location name etc... Would be be okay ? or would google see this as cheating. basically I want to lower our bounce rates from these pages but still be attractive enough for the user to continue in the site and not go away. If this is not a good idea, then any recommendations on improving our current 404 would be greatly appreciated. thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Please help with page
We used to use this page http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html to rank for the words vinyl banner and PVC banner but we have tried to focus the page only on PVC banners and move the vinyl banners word to http://www.discountbannerprinting.co.uk/ yet for some reason even though they have both been spidered google has now chosen to rank this page http://www.discountbannerprinting.co.uk/stickers/vinyl-stickers.html for the vinyl banner words- how do I stop this from happening I thought the home page would be powerful enough to rank for the word with a title inclusion and a spread of the word on the page. Also if anyone can give their opinion on why they thinkhttp://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html does not rank very well I would be truly appreciative.
Intermediate & Advanced SEO | | BobAnderson0 -
Rel=Canonical to Longer Page?
We've got a series of articles on the same topic and we consolidated the content and pasted it altogether on a single page. We linked from each individual article to the consolidated page. We put a noindex on the consolidated page. The problem: Inbound links to individual articles in the series will only count toward the authority of those individual pages, and inbound links to the full article will be worthless. I am considering removing the noindex from the consolidated article and putting rel=canonicals on each individual post pointing to the consolidated article. That should consolidate the PageRank. But I am concerned about pointing****a rel=canonical to an article that is not an exact duplicate (although it does contain the full text of the original--it's just that it contains quite a bit of additional text). An alternative would be not to use rel=canonicals, nor to place a noindex on the consolidated article. But then my concern would be duplicate content and unconsolidated PageRank. Any thoughts?
Intermediate & Advanced SEO | | TheEspresseo0 -
Too many on page links - product pages
Some of the pages on my client's website have too many on page links because they have lists of all their products. Is there anything I should/could do about this?
Intermediate & Advanced SEO | | AlightAnalytics0 -
Do in page links pointing to the parent page make the page more relevant for that term?
Here's a technical question. Suppose I have a page relevant to the term "Mobile Phones". I have a piece of text, on that page talking about "mobile phones", and within that text is the term "cell phones". Now if I link the text "cell phones", to the page it is already placed on (ie the parent page) - will the page gain more relevancy for the term "cell phones"?? Thanks
Intermediate & Advanced SEO | | James770