Is it necessary to choose local server?
-
Our business was in US and planed to start new business in UK.
From our research, *****.co.uk domain get higher ranking in google.co.uk. So, we choose domain *****.co.uk.
We can set up target area in Google Webmaster tool. Is it necessary to choose local server in UK?
Thank you in advance!
Leo
-
You may also want to consider using a hosting service with a Content Delivery Network (CDN). This simultaneously has your content on multiple servers in various locations close to your visitors. It then servers up the the site using the server closest to your visitor causing it to load faster. It is becoming more popular to provide users with a better experience.
-
In webmaster tools in site configuration you can set prefered domain (if you have .co.uk and .com for the same site) and you can set the prefered local for the .com site and set locale to united kingdom. Since you will be keeping the US site and adding a new one for the uk, the .co.uk domain is automatically set to the uk and is not changable.
So, but choosing a .co.uk domain name Google does that setting for you. You should also set locale in your tage of the pages. That should make it clear to search engines that the site is designed to show to uk visitors.
-
It is not absolutely necessary to choose a local server in the UK. However, these servers will serve the content faster to visitors from the UK than servers from (for example) the USA will.
There was quite a good Whiteboard Friday on the subject on international SEO a couple of months ago, you might wanna check it out: http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help! Choosing a domain for a European sub-brand when working as a partner in North America
Background: Let's say there's a European company ABC.com, they have some presence in the US already for a lot of product brands in a certain space (let's say they make widgets). ABC Co gets 1,600 searches a month and all of that volume centers around the widgets they are known for. ABC Co purchases a company that makes gears, let's call it Gears Inc (gears.com). Gears Inc. was known for making gears in Europe, but their brand is not known in the US (search volume 0). Ideally, I would keep the Gears Inc. brand and build up the presence in the US, separating it from ABC Co. ABC Co wants to maintain their brand and eliminate Gears Inc. But we've received permission to keep the Gears brand for bringing that product to the US ... we will have an uphill battle building up the brand recognition, but at least it won't get lost in what ABC Co is already known for in the US. (ie: we don't want calls for widgets). Domain Situation: ABC Co. has redirected gears.com (DA 1) to a subdomain: {gearmakers}.abcco.com (DA 66) ... they have agreed to place a landing page under that 301 that links to the regional domains (theirs in the EU and ours in the US/North America). They are unwilling to let us use or purchase gears.com OR 301 gears.com directly to our domain. What we're trying to do: build Gears Inc. as a recognizable brand when someone searches "gears inc", this domain would rank first create a simple "brand domain" that a less-tech-savvy users could easily navigate to needs to have recognition in US, Canada and Mexico
International SEO | | mkretsinger
I don't know if this helps or provides anything more? The question is what do we use as our domain name? Any feedback is appreciated!0 -
HTTPS and server questions
if we are targeting the US from the UK, would it make a difference if we have an https not set to any location or one registared in the US? we are going to also use a CDN (like cloudfront) in the U.K. Would that be a good idea or an actual server in the US. I think the issue we have is the competition is strong so we need all of our ducks in a row.
International SEO | | BobAnderson0 -
My local traffic has increased but USA traffic decreased..I dont know why!!
Hi Guys, A sticky one for ye. I have recently updated my site selling Jewelry in April of this year. Overall, Local Irish organic traffic has been stronger than ever in the first half of 2015. Yet in the USA, since March it's been at it's weakest for years, declining month-on-month. In terms of Organic Traffic for May & June, there's been a 30% increase in visitors from Ireland when compared to last year. Yet for the USA - the biggest market for us- there has been a 39% decrease this year over the same dates. It's the same for language demographics. Big decrease for en-US, but increases for en-IE and en-GB. It's not just the US. The site has taken a hit in Canada, Australia etc.So domestically the website looks to be performing better than ever before since the HTTPS switch, but it has taken a big hit internationally in our key market.We are targeting USA in search console, not changed any of the content in the site however he have added an SSL cert to make the whole site HTTPS like google said :)Any pointers are welcome
International SEO | | Johnny_AppleSeed0 -
Local Strategies For International Business
A client of mine is in a field that Google (correctly) recognizes as international, and does get traffic and leads for this but they are bound by sales covenants to sell only in regional geographic territories in their country, Other than PPC is there a strategy I can use to increase regional traffic? As mentioned, Google does not recognize this business as local.
International SEO | | waynekolenchuk0 -
Local SEO in Canada
I am trying to do some local optimization for some clients in Canada and it got me thinking, are there different best practices and different sites I want to use when working in Canada?
International SEO | | rbrianforrester0 -
Does Google take into account the place where the server is hosted to rank the pages.
Does Google take into account the place where the server is hosted to rank the pages. What I mean is, if I have a server in USA and I am working for the Spain marketplace: Will Google rank better my pages for this market if the server were hosted in Spain?
International SEO | | NorbertoMM0 -
Any tips for optimization at the local level in Australia?
We only have P.O. boxes in Australia, but that will probably not work because of the rules. How do I infiltrate in the Australian market at local level- for the main cities? Note: We already have some pages on our website dedicated to Australia.
International SEO | | SCLTeamShip
Example: key phrase+Australia Thank you.0 -
Does Hosting location impact on local search results?
Hi, long time user first time questioner : ) I'm wondering if using a server overseas impacts on local search results? I heard something to this effect and I thought I would come to the guys that know! Thank for your help, Ben.
International SEO | | yoonet0