301 Redirects After Company Acquisition
-
We recently acquired a company, and now we are going to redirect all of the pages on their site to their respective pages on our site. Do we need to keep the original pages on their site active? For how long?
Ideally, we would like to redirect everything and remove the old site entirely so we don't have to pay to keep hosting it. Is this possible?
Thanks!
-
Ideally, we would like to redirect everything and remove the old site entirely so we don't have to pay to keep hosting it. Is this possible?
Be sure that you don't save ten bucks on hosting but toss away thousand in content and the value of a redirect.
I would sniff the entire site for gems of content. Anything that is better than what you currently have or supplemental to it. If you can get new pages on your site that target keywords that have been off of your radar that could be a huge win.
Now... just saying what I do rather than disagree with others.... I keep an .htaccess file on that old domain for a long time - meaning forever.... you can do that inexpensively by getting a hosting service that will allow you to place multiple domains in different folders of a single account and redirect them. Since I don't know exactly how long it will take for search engines to permanently remember I make it impossible for them to miss.
-
Hi pbhatt,
I agree with Ryan on this one. I would recommend using a combination one of the following tools to keep an eye on any broken links or 404 pages on the new site:
- Xenu Link Sleuth
- Screaming Frog
- Google Webmaster Tools
- SEO Moz crawler tool
Hope this helps
-
Once the redirect is in place and you have confirmed it is working, you can immediately remove the old site.
I would highly recommend monitoring your sites on a daily basis for 404 errors after the move. Also ensure your 404 page is as helpful as possible. It should contain your normal site's navigation and a search function.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will URLS With Existing 301 Redirects Be as Powerful As New URLS In Serps?
Most products on our site have redirects to them from years of switching platform and merely trying to get a great and optimised URL for SEO purposes. My question is this: If a product URL has alot of redirects (301's), would it be more beneficial to me to create a duplicated version of the product and start fresh with a new URL? I am not on here trying to gain backlinks but my site is tn nursery dot net (proof:)
Intermediate & Advanced SEO | | tammysons
I need some quality help figuring out what to do.
Tammy0 -
Can anyone please explain the real difference between backlinks, 301 links, and redirect links?which one is better to rank a website? i am looking for the help for one of my website
Can anyone please explain the real difference between backlinks, 301 links, and redirect links? which one is better to rank a website? I am looking for help for one of my website vacuum cleaners
Intermediate & Advanced SEO | | hshajjajsjsj3880 -
Park Or 301
We main domain is **.com, but we have the other domain by name .ir.
Intermediate & Advanced SEO | | Pintapin
So now we want to remove (.ir).
what should we do? ,301? , park domain? Disallow?
Which is better for SEO?0 -
Clarity needed on 301 redirects
Looking to get a bit of clarity on redirects: We're getting ready to launch a new website with a simplified url structure (we're consolidating pages & content) & I already know that I'll have to employ 301 redirects from the old url structure to the new. What I'm not clear about is how specifc I should be. Here's an example of my file structure: Old website: www.website.com
Intermediate & Advanced SEO | | JSimmons17
New website: www.website.com Old website: www.website.com/vacations
New website: www.website.com/vacations Old website: www.website.com/vacations/costa-rica
New website: www.website.com/vacations/central-america Old website: www.website.com/vacations/costa-rica/guanacaste
New website: www.website.com/vacations/central-america Old website: www.website.com/vacations/mexico
New website: www.website.com/vacations/central-america Old website: www.website.com/vacations/mexico/cancun
New website: www.website.com/vacations/central-america Old website: www.website.com/vacations/bolivia
New website: www.website.com/vacations/south-america Old website: www.website.com/vacations/bolivia/la-paz
New website: www.website.com/vacations/south-america Do I need to redirect each and every page or would just redirecting just the folder be enough to keep my SEO juice? Many thanks in advance for any help!0 -
How to decide on which site to 301 redirect
Hi there I'd like your opinions please! My client currently has their website at not-very-good-url.it which has a really good link profile they also have duplicate sites at: much-better-brand-name-url.it and much-better-brand-name-url.com but both these other sites have only a handful of links in. How important do you think a better brand url is? And therefore do you think it would be better to 301 to a better brand URL and take the risk that the link profile will get hit? Or leave the main site where it is and 301 the other two to it? Many thanks
Intermediate & Advanced SEO | | Chammy0 -
Is 301 redirect suggested on pagination pages
Hi - Due to pagination the default page of site is coming in 2 url with - ?page=1/ sub-url and /sub-url is 301 a recommended solution due to this pagination urls Also - is it required to create separate title and meta description of every pagination page We are taking specifically in context of our discounts and offer section http://www.mycarhelpline.com/index.php?option=com_offers&view=list&Itemid=9
Intermediate & Advanced SEO | | Modi0 -
What happens with a 301 redirected page?
Hi All, What happens with an indexed page that I 301 redirect?
Intermediate & Advanced SEO | | BeytzNet
Is it removed from the Google index after a while? Thanks0 -
How to Redirect
What is the htaccess code to redirect everything in a directory to a file? Thanks!
Intermediate & Advanced SEO | | tylerfraser0