One page wordpress site - what are the steps for SEO
-
Hello,
I am launching 5 sites with keyword exact domains. I am developing the sites on wordpress as one page sales funnel sites. What do I need to do to optimize my sites? Really appreciate any bullet points or directions.
Tks
-
SEO by yoast, as mentioned, has all the features of many paid plugins from 2010, plus more.
Also, use W3 Total Cache, and be sure to minimize your CSS/JS. This will significantly reduce page load + headspace.
Be sure to WWW canonical fix as well, which can be done via htaccess or a plugin if you're code adverse.
Directory submissions are fine, but they are low value. In-context links and video should be your primary focus.
-
1 pages sites won't work. Add in some more pages perhaps go for some long tail traffic. I've tried lots of one page sites and a few years ago they would rank, now however you need to do more as google doesn't like these one page sites used to push people away to other sites.
-
I would start like this...
Match the domain as follows: www.EactMatchKeyword.com
- Page Title: Exact Match Keyword ....<add other=""></add>
- Page Description: Exact Match Keyword ... < and descripstion >
- Blog Title: Exact Match Keyword
- Blog Description: <get your="">Keyword Exact Match</get>
- H1- Exact Match Keyword
- Content begins with Exact Match Keyword... content
- Related Key Words in content
That should do it. Try it and see if it sticks.
Adding a contact us page, a site map, and a Terms of Service page are recommended.
-
You may want to try Joost de Valk's SEO plugin for wordpress. It can do a lot to make your site more indexable, and easily create your Title tags and meta descriptions which are important for getting exact match domains to rank. I have to say that while exact match domains are still performing, they have taken a hit in the past few months, and will probably continue to be weighed less and less. They will probably always have some value, but it isn't a long term gameplan. We also use WP-Super Cache for our wordpress installs so that they load faster. Blog posts are great on a site like yours because it gives Google more content to help theme your site out and thus rank you for terms around your theme. It provides a way for long tail keywords to drive traffic to your site as well. Hope that helps a little.
-
yes, i have given it some thought and my plan will be 5 one page sites + a blog + link building + social media. Its not exactly a one page site with a blog but i've just taken your advice : ) I know it will be a little more work but im working a small market in ireland so hope full.
What are the best Worpress plug in SEO wide?
Also, should i avoid directory submissions?
tjks,
-
Yes, absolutely -- unique, relevant, and engaging content is always going to be king.
Just so you're warned, you're creating a spaghetti soup for yourself.
For example, what happens when a given domain falls short of first page... or worse yet, is twenty pages back.
"Link building," you say.
Ok that's great -- but what if all five sites fail to reach their target? You've now created a mini-net for yourself, which is undoubtedly more work than a single domain.
I'm sure you've already thought of this, but be warned!
-
Thank you very much for your answer.
When I say one page I was not very clear. Its a little different than you would normally see but its a very interesting design with content which engages the user and brings them down to the contact sheet at the bottom of the page. I have included a nice java script navigation function which carries people nicely down through the content. I know this is not the recommended design but each site focuses on just one service the company offer. I find people are sometimes overwhelmed by too much information and do not complete the desired action ie contact me to discuss further. I hope this makes sense.
I will include video - thank you thats a great idea.
Do you suggest I include blog pages too - would that help?
brian
-
These are often dubbed "Google Sniper Sites". I would NEVER recommend simply creating a one-page site. It take all of 5 minutes to add in the additional pages which will add valuable creditability to your site.
I would first determine the commercial intent / KPI of the domains. Are you selling a physical product, info product, building a list, etc. This will determine the voice / message used for the next steps.
Create your landing page: 500-1200 words, 1-3% KWD, and intelligent use of LSI keywords. H1,H2,H3 main keyword, main keyword in first and last sentences.
I would then take the same article, and create a video that is in alignment with the core concept. Your video should be no less than 3 minutes. Longer the better -- seeing how videos will drive on-site time up. Direct sales-pitches are generally a no-no, as you want to build a personal connection with your reader and walk them through the emotional buying process. IE. solve their problems and touch on fear, vanity, greed.
Last but not least, you need to add in: about, contact, privacy, terms of service pages.
You can add in some additional on-site tricks, such as hiding the action button until the video is completely done playing. Also the new craze is revealing/flashing sub-headlines three seconds after page load. This forces the readers eyes back to the headline and prevents skimming.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO - Massive duplication of same page, but different link.
Hi!
Intermediate & Advanced SEO | | jennisprints
I'm dealing with a big client who's site has a big (approx. 39 000) duplication of the "same" page (same content) but each page has a different URL. The duplicated page is a "become a member"-page.
I've checked the backlinks in Google Search Console and there are no sites linking to any of the duplicated pages.
The developers have no clue where or how the pages came to be duplicated, but my guess is that every time a new customer sets up an account the page becomes duplicated. The customer want us to just remove the pages and sort out the duplication, but removing the pages might cause a big drop in back links/traffic and what not. I would much rather redirect the duplicated pages to the original page, but given that there are 39 000 pages it might mess with the site speed. Looking for ideas and suggestions of what the next step should be, remove or redirect.
Thanks so much!0 -
One site, two blogs, URL structure?
I address a two sided market: consumer research and school fundraising. Essentially parents answer research surveys to generate proceeds for their school. My site will have a landing page at www.centiment.co that directs users to two different sub-landing pages, one related to research and one related to school fundraising. I am going to create two blogs and I am wondering if I should run off one installation of wordpress.org or two? The goal here is to optimize SEO. Separate URL paths by topic are clean but they require two installations of wordpress.org www.centiment.co/research/blog www.centiment.co/fundraising/blog If were to use one installation of wordpress it would be www.centiment.co/blog and then I would have a category for fundraising and a category for research. This is a little simpler. My concern is that it will confuse google and damage my SEO given general blog posts about fundraising are far different then those about research. Any suggestions? Again I don't want to compromise my SEO as I'm creating a blog to improve my SEO. Any insights are much appreciated. Thank you!
Intermediate & Advanced SEO | | kurtw14
Kurt0 -
Google is alternating what link it likes to rank on wordpress site and
Hi there, I'm experiencing a problem where google is pick and choosing different links structures to rank my Wordpress site for my main keywords. The site had pretty good #1 rankings for a long time but recently I noticed Google is choosing to rank the page in one of two ways. Let me just say that the original way where it held good rankings looked like this for example: flowers.com/the-most-beautiful-wedding-bouquets/ this is just an example it' is not my site. And when google decides to switch it up it uses this link structure:flowers.com > weddings (this still points to this link flowers.com/the-most-beautiful-wedding-bouquets when I hover my mouse over it) however this link structure that never appeared before and now does, usually has much lower rankings. Please note it's not both link structures being ranked at the same time for the keywords. It's one or the other that google is currently alternating in ranking and I believe it's hurting the sites position.
Intermediate & Advanced SEO | | z8YX9F80
I'm not sure if this is a wordpress settings thats gone wrong or what the problem is but I do know when shows the expanded and descriptive link structure flowers.com/the-most-beautiful-wedding-bouquets the rankings are higher and in 2nd place. I'm hoping by rectifying this I can regain back my position. I'm very grateful for any insight you could offer on why this is happening and how I could fix it. Thank you. PS Wordpress site has several SEO plugins0 -
How much SEO damage would it do having a subdomain site rather directory site?
Hi all! With a coleague we were arguing about what is better: Having a subdomain or a directory.
Intermediate & Advanced SEO | | Gaston Riera
Let me explain some more, this is about the cases: Having a multi-language site: Where en.domain.com or es.domain.com rather than domain.com/en/ or domain.com/es/ Having a Mobile and desktop version: m.domain.com or domain.com rather than domain.com/m or just domain.com. Having multiple location websites, you might figure. The dicussion started with me saying: Its better to have a directory site.
And my coleague said: Its better to have a subdomain site. Some of the reasons that he said is that big companies (such as wordpress) are doing that. And that's better for the business.
My reasons are fully based on this post from Rand Fishkin: Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO - Whiteboard Friday So, what does the community have to say about this?
Who should win this argue? GR.0 -
Essential items to consider when starting a new site in terms of SEO?
I've just launched a new site and have undertaken the following: Keyword friendly page titles Meta description Not a great deal of content on the site yet - but have a blog which we're trying to update as much as we can Analytics and Webmaster tools set up Dmoz submission Facebook, Twitter and Google+ page Google places set-up - waiting for postal pin I've signed up to here to help me to start building a link profile. However, would like to hear any more hints, tips or help on items I should be doing for a new site looking to move up rankings. Thanks
Intermediate & Advanced SEO | | savageseo0 -
All In One SEO PACK Configuration - Index or Noindex?
I'm finding conflicting information about the right way to configure the All in One SEO Pack wordpress plugin. Do I index or noindex for the items below? Use noindex for Categories - yes or no? Use noindex for Archives - yes or no? Use noindex for Tag Archives - yes or no?
Intermediate & Advanced SEO | | webestate0 -
Site navigation menu in head of page for SEO
We are considering expanding our site navigation menu (horizontal) at the top of our pages. However, once implemented, this would include around 30-40 links at the top of the page; before the content of the page. How much effect (good/bad) would this have on SEO? Are their any other options? (perhaps rendering the menu after the main content with CSS)? Any thoughts, suggestions or ideas would be greatly appreciated.
Intermediate & Advanced SEO | | Peter2640