Importance of Micro Formats
-
Hi All (this is my first Q, so I hope it is a reasonable one!).
Ive just started looking into Micro Formats and, so far my understanding of them is a little bit limited. So....
1. Is there SEO benefit in using these?
2. What is an appropriate use for them?Our website has a reasonable business directory on it (which is there for SEO purposes ultimately) - so am I correct in thinking that it would be prudent to use Micro Formats for all their contact details etc?
I guess Im just not 100% sure on how and when to use them.. and what the real benefit is. But, I would love to know..
Thanks heaps!
-
The biggest benefit you'll see with the implementation of micro formats is an increase in CTR.
As for a rankings boost, there isn't anything solid to support it, but it is very possible that search engines already use this as a ranking factor. I believe Rand has indicated that micro formats could be used as a "brand signal" and Best Buy indicated significant rankings improvement after that implemented GoodRelations markup (ecommerce RDFa).
-
Yes, it definitely is worth learning more about and implementing MicroFormats, particularly with your directory application.
They certainly will have an impact on how users interact with your directory, for example if you included review information.
The major search engines have created an alliance (schema.org.) in order set standards and to enhance their search results, however there isn't evidence that it will be influencing rankings.
Could it influence rankings in the future? Very likely in my opinion, and if you start now then you'll be on board.
Of course there are lots of different MicroFormats for you to consider that could be appropriate for your directory: geotagging, contact info, authoriship, review info...
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important are clean URLs?
Just wanting to understand the importance of clean URLs in regards to SEO effectiveness. Currently, we have URLs for a site that reads as follows: http://www.interhampers.com.au/c/90/Corporate Gift Hampers Should we look into modifying this so that the URL does not have % or figures?
On-Page Optimization | | Gavo1 -
Directories and Search Engine Site Submissions and Technorati Tags Important?
I use a wordpress for out website 50campfires.com and we have a site map set up along with google analytics and web master tools. I believe wordpress automatically sends information to the search engines with changes in the site map. Do I need to submit to search engines manually once a month? Is directories like DMOZ still relevant with SEO today? And what are your opinions on Technorati Tags? I never heard of them before reading this article. I m new to SEO and any insights are helpful. 2Sqv5C2.png EEQFpIx.png 2Sqv5C2.png
On-Page Optimization | | revonick1 -
Our urls for adwords are slightly different from current urls presented on site (weused htaccess to help create shorter urls). How important is it that the adwords url match the sitemap url for keywords on those pages?
Hello, We have dynamic urls that we have made into short urls through htaccess and code manipulation. Some of our adwords urls are different from our page urls - for example a) Latest version of page www.abc.com/x-y-z.html b) Previous version of url www.abc.com/x+y+z.html c) raw original version www.abc.com/yyy/zzz?category=X&Product-code=Y etc etc. Would my ranking for keywords on the page improve if I diligently made all of them the same? They all go to the same page even now, and no 404 errors or anything. Thanks Sam
On-Page Optimization | | samgold0 -
Are H1 tags important or influential?
We are in the process of correcting our site in hopes that Google will rank us higher in the SERP. We have many pages that have multiple H1 tags or no H1 tag at all. How important is the H1 tag? Will it help us increase our ranking on Google? Thanks
On-Page Optimization | | WebRiverGroup0 -
2 keyword title tag best format
I have a client that does ski and snowboard rentals in lake tahoe and not sure what the best way to optimize the home page title tag. Lake Tahoe Ski and Snowboard Rental
On-Page Optimization | | tahoemedia
Lake Tahoe Ski & Snowboard Rental
Ski & Snowboard Rental Lake Tahoe
Ski Rental | Snowboard Rental | Lake Tahoe Which one of these is the best or is it not even listed??? Thanks!0 -
The importance of the home page and subdirectories
I am getting myself quite confused. My home page and target for one of my main sets of keywords is actually located at: www.domain.net.au/keywords/default.aspx BUT I have loads of external links resolving to: www.domain.net.au/ I had assumed that the best practice for getting the best ranking for the keyword would be to Canoniclise the page to:www.domain.net.au/keywords/ Is that a good assumption ? Or will it only work if I can change all the inbound, external links as well ? Thanks -Mark
On-Page Optimization | | blinkybill0 -
What is the best way to manage industry required duplicate Important Safety Information (ISI) content on every page of a site?
Hello SEOmozzer! I have recently joined a large pharmaceutical marketing company as our head SEO guru, and I've encountered a duplicate content related issue here that I'd like some help on. Because there is so much red tape in the pharmaceutical industry, there are A LOT of limitations on website content, medication and drug claims, etc. Because of this, it is required to have Important Safety Information (ISI) clearly stated on every page of the client's website (including the homepage). The information is generally pretty lengthy, and in some cases is longer than the non-ISI content on each page. Here is an example: http://www.xifaxan.com/ All content under the ISI header is required on each page. My questions are: How will this duplicated content on each page affect our on-page optimization scores in the eyes of search engines? Is Google seeing this simply as duplicated content on every page, or are they "smart" enough to understand that because it is a drug website, this is industry standard (and required)? Aside from creating more meaty, non-ISI content for the site, are there any other suggestions you have for handling this potentially harmful SEO situation? And in case you were going to suggest it, we cannot simply have an image of the content, as it may not be visible by all internet users. We've already looked into that 😉 Thanks in advance! Dylan
On-Page Optimization | | MedThinkCommunications0 -
Image file name, is it important
If I use the same image all over my site, do I need to change the file name to avoid duplicate? Different alt text will be use on those images
On-Page Optimization | | BigBlaze2050