What is more important, tweets/shares or traditional link building?
-
SMM has a presence that is just growing and growing. I'm hearing all these back and forth talks about how tweets/shares are influencing rankings more than traditional link building would.
If so, would this be a short term ranking improvement, long term? What percentage would you say SMM (ranking factor) has when ranking a website in the SERPS.
-
I operate on the assumption that the tweets will have zero value for rankings. They are simply a way to spread the word about content and hopefully that word will spread to other social media channels.... then if the content is strong enough to earn links I will see ranking value. I consider social media as a way to attract links without syndicating my content.
-
So with what I am gathering here, the retweets are going to be beneficial for quick rankings, and for what Google sees on the social side of things, the external links are going to have the long term effect but will not have as quick of an effect as the retweets would. Am I on the right path here?
-
That last line was like poetry perfect answer to the question too!
-
The links.... but you gotta get the retweets first.
-
Yes, but let's say you have 100 retweets and than 100 new external links to your website. Which is going to be more beneficial?
-
It depends what you are tweeting about.
If you are tweeting about garbage content (or even content that is a little better than average) then the benefit will disappear when the tweets roll deep into twitter.
However, if you are tweeting about awesome content then everybody will retweet, and those will retweet and lots of the people who see those tweets will link to your content from their blog submit it to digg and reddit.... it will be like throwing gasoline onto a fire.
The tweets will still roll deep into twitter but the glow over the web will be lasting.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple language redirect, link building and social sharing
Hi all, I have 3 questions bother me for weeks, thanks advance for any answers. We are an online langauge school, provide many content about learn Chinese , the site is http://www.chinesetimeschool.com/ 1. Langauge issue. As you can see, It's a multiple language site, when a user first time visit the site, it redirects (302) the user to his own language. I have read many articles about this, most said 301 is good than 302. But 301 is a permanent redirect, so it can only implement on one language, right? For example, if we 301 redirect http://www.chinesetimeschool.com to http://www.chinesetimeschool.com/en-us/ for english speaking users, we have to use 302 redirect for other languages, ie, 302 redirect http://www.chinesetimeschool.com/ to http://www.chinesetimeschool.com/fr-fr/ for French speaking people. Or in other words, we cannot use 301 to redirect home page to different language page, right? In my understanding, it will mess up google which language page the home page redirects to. 2. Link building. Our editor created a lot content, but from Alexa we only see 85 links back, which means our content has few exposure. We want to get more links back especially for the English version, any advice? should we find a US company help us since we are in China not famliar with US? Any good company or guys good at link building/content exposure suggested? 3. Social sharing. We have around 300,000 followers on facebook, many content pages has hundreds of shares, for example, this page http://www.chinesetimeschool.com/en-us/articles/new-years-greetings-in-chinese/ has 129 shares and 333 likes (I use Moz open site explorer tool), but if I check http://www.chinesetimeschool.com/, only has 130 shares and 414 likes. So I think shares of a page won't be counted in the domain shares. This makes me thinking of 2 things:
Social Media | | mikecao
A. Will social shares of home page be more important than other pages? If so, we need share more of our home page.
B. Even if we have a lot page shares, I didn't see any google traffic changes (for at least half year), will it mean social page shares has very few influences to google seo? Many thanks!
Mike0 -
Twitter Cards via Wordpress/Yoast
Hi I had set up a Twitter card via Yoast interface in clients Wordpress site but now want to change the summary copy. I have also had a look at Tiwtter dev zone and cant see any way of editing via that Does anyone know how to do this (edit the twitter card) since seems that once its set up via Yoast you cant edit it ? Cheers Dan
Social Media | | Dan-Lawrence0 -
Special result for linkedin when you search for 'link'
Hello everyone, I found this merely by chance. I wanted to open linkedin on chrome and hasty as I am i just typed 'link'. Wanted google to understand and return linkedin as the first result so i could just click on it. This is what it returned. Google allows you to search directly on Linkedin from the results page. Its quite fascinating for me. I hope my knowledge isn't too outdated. R0mp9aO
Social Media | | MTalhaImtiaz0 -
What is a good amount of social shares per week / day?
As the title says. What is your idea of a good amount of social shares to be given per day or week or month for a website?
Social Media | | Zoolander1 -
Good idea to include links in Facebook posts teaser-text?
Hi guys, I'm wondering; is it a good idea (for the engines primaliry) to include links with targeted keywords in facebook posts. From a user perspective I would say it's not desirable. But I'm wondering how Google and co treat links which they find there. They are nofollowed, yes. They are indexed however but when I want google to show me the text-only version of the cached page I receive an 404 error which is odd. Anybody else getting the 404 from google? Eg. clicking on this cache-URL: https://webcache.googleusercontent.com/search?q=cache:jsC_26QVKbgJ:www.facebook.com/echoonline/posts/156674087731661+site:facebook.com/echoonline&cd=3&hl=de&ct=clnk&gl=de&client=firefox-a and then on "text only" leads to this page which does not exist: https://webcache.googleusercontent.com/echoonline/posts/156674087731661?_fb_noscript=1 Looking forward to your ideas on this topic.
Social Media | | jmueller0 -
Twitter and Facebook Back-link Aquisition procedure?
This is another novice question that I hope is easy to answer for someone out there. How do you get a backlink from twitter or facebook? Either Open Site Explorer is not recognizing my accounts or twitter and facebook are not reporting it for some reason. I have looked at other competitors and they have twitter and facebook that show up as linking to them. Do you have to do something special to get a link? Utah Tiger
Social Media | | Boodreaux0 -
What would be a good way to drive traffic to a temporary post - job posting / classified ad?
I was wondering what would be the best way to drive traffic to a posting that will only last 30 days. I didn't think linking would be the answer, but wanted to get opinions. I was thinking pinging and social media (Facebook, Linkedin, Twitter)... What would your strategy be?
Social Media | | RaginCajun0 -
How does Google 'see' Facebook shares?
With Rand's new post about the correlation between FB Shares and rankings, I wanted to ask... How is Google able to see what links are being shared? Does the profile have to be public? Or do they get anonymous info direct from FB as part of some deal?
Social Media | | brianspatterson0