When launching a site redesign, what is the best way to roll it out?
-
We are currently working on a site re-design and are getting close to launch.
When launching the newly designed site, what is the best way to roll it out?
301 Redirects with an under construction page? Just upload the entire site at once? or al little of both?
Thank You
-
Make sure you redirect the existing pages to new URLs using 301 permanent redirects. This would help retain the value of page to some extent and the existing visitors as well. Defining everything in a .htaccess file would be the best option, and can also use a code in a PHP file to further manipulate the redirects.
-
The company I work for did a complete text and layout overhaul in October of last year and it was a brutal undertaking. We were transitioning from ASP.net to PHP and implementing a new CMS. This meant we had to do the entire site at once. There were a few hiccups, but we found the complete overhaul to be fairly seamless.. some things to keep in mind are making sure the 301 URLs are working correctly, launch the website during low traffic times (weekend) to work out any unforeseen kinks, and request feedback from your visitors to see what they like / dislike for future changes.
-
If it's a total overhaul with new URLs, then you MUST use 301 Permanent Redirects for all the old URLs. However, if it is a features overhaul, I'd update gradually to ensure your rankings don't drop.
-
if it's a features overhaul, update each feature progressively over a few days or weeks.
if it's a total overhaul, 301 to all equivalent pages is the way to go. you shouldn't need an "under construction" in that case so long as all your content is ready. the 301 permanent redirect will let google/spiders/crawlers know that this is the new, most important content.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unable to site crawl
Hi there, our website was revamped last year and Moz is unable to crawl the site since then. Could you please check what is the issue? @siteaudits @Crawlinfo gleneagles.com.my
Technical SEO | | helensohdg380 -
What is the best way to change the URL along with the brand name change & having a minimal affect on the traffic
We are changing our brand name & hence our URL should change as well What is the best way to do that keeping in view we donot want to take a hit on the existing traffic to our ecommerce site as we get a good revenue from the site. Can someone give me the best strategy to approach this or share there experience with a similar issue they have dealt earlier
Technical SEO | | sharp_instincts1 -
Moving site from html to Wordpress site: Should I port all old pages and redirect?
Any help would be appreciated. I am porting an old legacy .html site, which has about 500,000 visitors/month and over 10,000 pages to a new custom Wordpress site with a responsive design (long overdue, of course) that has been written and only needs a few finishing touches, and which includes many database features to generate new pages that did not previously exist. My questions are: Should I bother to port over older pages that are "thin" and have no incoming links, such that reworking them would take time away from the need to port quickly? I will be restructuring the legacy URLs to be lean and clean, so 301 redirects will be necessary. I know that there will be link juice loss, but how long does it usually take for the redirects to "take hold?" I will be moving to https at the same time to avoid yet another porting issue. Many thanks for any advice and opinions as I embark on this massive data entry project.
Technical SEO | | gheh20130 -
Mobile site ranking instead of/as well as desktop site in desktop SERPS
I have just noticed that the mobile version of my site is sometimes ranking in the desktop serps either instead of as well as the desktop site. It is not something that I have noticed in the past as it doesn't happen with the keywords that I track, which are highly competitive. It is happening for results that include our brand name, e.g '[brand name][search term]'. The mobile site is served with mobile optimised content from another URL. e.g wwww.domain.com/productpage redirects to m.domain.com/productpage for mobile. Sometimes I am only seen the mobile URL in the desktop SERPS, other times I am seeing both the desktop and mobile URL for the same product. My understanding is that the mobile URL should not be ranking at all in desktop SERPS, could we be being penalised for either bad redirects or duplicate content? Any ideas as to how I could further diagnose and solve the problem if you do believe that it could be harming rankings?
Technical SEO | | pugh0 -
Not sure which way to go or what to do?
Hi there, I have been a pro member of SEOmoz for a while now but this is my question in the forum and although I have looked through so much helpful information I was wondering if someone could give me some further advice and guidance? I have a 3 year old ecommerce website personalisedmugs.co.uk which until May 2012 had some excellent growth, we then lost around 50% of traffic due to reduced organic rankings in google. We then noticed a further drop again in September. From researching information I believe this drop was from the penguin update and EMD update? Since these updates we have: *Stopped working with a company in India whom was looking after SEO for us for 18 months redeveloped/designed website and upgraded software version constantly refreshed website with content as we always have done Modified internal anchor text (this did seem keyword rich) My next steps I believe before giving up 😞 is checking our links coming into website? Is anybody able to please help me with regards to our links or point me in the right direction. I have no idea where to start or what do now? Someone may see something really obvious so any help or guidance is greatly appreciated to assist me in gaining some UK organic rankings back. Kind Regards, Mark
Technical SEO | | SparkyMarky0 -
E-Commerce site and blogs
We have e-Commerce site and an official blog to give advice about our products. This blog exists under our domain. Usually we build links directly to our site. Recently our ranking started going down. Also, we have been experiencing backlash for spam based on our link building (we are working on this, including a change of staff,but we cannot be sure that this will not happen again). This backlash has come through our social networking outlets (Facebook) in the form of very negative posts to our pages. One of our "SEOs" has devised a plan to use secondary blogs which we would start building links for. This blog would contain links back to our website. The idea is that the blog acts as a gate in a sense, in this way backlash is either posted on the blog or is directed at the blog. Also, we would be attempting to raise the page authority of these secondary blogs so in essence they act as high page authority links back to our website. The concern is that these secondary blogs may undermine the legitimacy of the official primary blog, which is still in its early stages as far as ranking and authority goes. Also, we are concerned that this technique would further undermine the legitimacy of the website itself by creating a larger "spam-like" presence, since visitors may see through the use of the secondary link through blogs.
Technical SEO | | ctam0 -
What is the best way to optimize a page for a magazine
Hi i have a serious problem with a website that i am building http://www.cheapflightsgatwick.com/ with reference to letting the search engines know what the magazine is about. I am building a holiday magazine which will focus on holiday news, cheap deals and holiday reviews. I am wanting the home page to feature for the following keywords holiday news, holiday magazine, holiday ideas, best holiday deals, but the problem i have is, i have tried putting an introduction on the home page but it looks out of place, so what is the best way for me to let google know about what the site is about and to get it ranking well in the search engines any help and advice would be great
Technical SEO | | ClaireH-1848860 -
If I redirect my WordPress blog to my main site, will it help my main site's SEO?
I have separate sites for my blog and main website. I'd like to link them in a way that enables the blog to boost my main site's SEO. Is there an easy way to do this? Thanks in advance for any advice...
Technical SEO | | matt-145670