Optimzing a new ecommerce site, Need help with URL
-
Hi
We are putting up a new ecommerce website and for product description, our tech team indicates that they must have the skun numbers in the URL. Which one of the following URL structure do you find the most SEO freindly?
1. http://www.Site.com/SKUNumber/ProductDescription/
or
2. http://www.Site.com/ProductDescription/SKUNumber/
My personal opinion is that most relevant content should be on load page so I like option 1.
Thanks
-
We program our cart in house and we need the SKU numbers to be passed. I looked at a lot of ecommerce sites and they all have their skus somehow int he URL in one way or another.
-
use whatever your search analytics tell you drives the most traffic that people search on. in most cases this will be just the product name, with the sku somewhere on the product page or in the description.
-
Well, there are no downsides to having your sku at the end.
If you are using this as the unique part of the url, that means you can change the text & structure in the rest of the url without changing anything else - sometimes this can be useful e.g. when the name of an object changes but you want to keep the page url
For Borders (now dead, so no one to complain if i use them as an example
)
You could be pulling product names from a supplier database, or coallating and deduplicating across many suppliers. If you are automatically creating your urls, page titles, h1 etc from the incoming feed, that data can change a lot for a single item, but the isbn will always remain the same. So you use the isbn as your unique part fo the url, allowing the text to change in the url as necessary, rather than creating duplicate urls all the time
-
I like option 3, go with a different ecommerce system.
Your software should be flexible enough to meet your needs. When your software is driving your business decisions, it's time for a change.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Google look at strings added to a URL
For example: http://localhost:3000/en-US/app/a-knsmtrhqrqs/personal where knsmtrhqrqs is a string Can Google tell this is a string and what's their policy? Will it hurt rankings? Thank you.
Web Design | | RoxBrock0 -
W3C My site has 157 Errors, 146 warning(s) Is it an issue?
Is having this number of W3C errors & warnings an issue and will be impacting my site's performance? When the site was built 6 months ago my developers told me that it "was nothing to worry about", but I have read that any errors aren't good, let alone the huge number my site has? Your advice please Thanks Ash
Web Design | | AshShep10 -
How to redirect special pages to new domain?
Hello. I have 2 websites in diffrent category and i want to move some of my visitor that arrived in specific page of doamin1 (url like this: http://example.com/pages/.........)to root of domain 2.
Web Design | | vahidafshari450 -
Live website is an addon domain - Need site old development url inaccessable from live domain
Hi everyone, I have a website which is built in Joomla 2.5. The development site is located at www,abc.com/subdomain/. We have set the site live using an addon domain which is www.xyz.com. The problem is, www.abc.com/subdomain/ is still accessible and being crawled by Google. How is the best way to make the development url inaccessible? Any help would be appreciated!
Web Design | | DougHosmer0 -
Site structure- category pages
Hi, I'm relatively new to SEO but have tried to apply all best practices to my site. However, I've hit a stumbling block when it comes to whether or not to index my category pages. http://istudyenglishonline.com/category/expressions-idioms/ General info: the site has been created with Wordpress and has a directory of English idioms. Each idiom is associated with one or more categories that it falls under (emotions, sports, food etc). Each category has its own page where the list of idioms will be. As each idiom often has more than one associated category, the same idiom will appear in different category pages, thus creating duplicate content. However, I have given each category page its own unique description. The issue is, when there are numerous idioms, the category page will have more than 1 page. I don't have the ability to create a unique description for each subsequent page of the main category. I know that the very model for some vertical search engines (such as indeed.com) is to create such landing pages and that the more "categories" that they have assigned to their job ads, in this case, the more pages created and the more pages indexed in Google. This seems to work very well for them. My question is, am I doing things right? Should I be doing anything to the subsequent category pages to avoid duplicate content? My plan was to have so many idioms associated with so many categories that I have a fair number of landing pages indexed in google, thus attacking the long tail keywords. However, I'm not sure if I am going the right way. Any advice would be much appreciated!
Web Design | | villarroel0 -
What site would be best to push
http://www.buypropertyanywhere.com/bulgaria/smolyan/pamporovo/P-14659.php this Is where the ad is first created it is the fresh content. It is then copied word for word to the following http://www.housesalesbulgaria.com/bulgaria/smolyan/pamporovo/P-14659.php
Web Design | | Feily
http://www.worldofproperty.cn/property-details.php?lang=14&pId=14659
http://www.buypropertyanywhere.ru/property-details.php?lang=14&pId=14659
http://www.worldwideproperty.in/property-details.php?lang=14&pId=14659 Would it be best to push buypropertyanywhere as the main site and left the others drop or to develop buypropertyanywhere with each country as a mini site within it and use the existing urls for example www.housesalesbulgaria.com and 301s to direct back to the mini site ie www.buypropertyanywhere.com/bulgaria. Thanks in advance0 -
Development site accidentally crawled - Will this cause problems?
We are currently developing a new version of our website and to make it easy to access for all team members, we just set it up on a server accessible via a publicly accessible domain name (ie devsite.com). There has been no SEO and no links created to this site, or so I thought. Recently, I found out that Google somehow found its way to this development site and has been indexing the pages! I was a little alarmed, as there are no links to the domain and we'll soon be transitioning all the content over to our primary production domain. I immediately created a robots.txt file to disallow access to the entire development domain. My fear is that there may be some duplicate content penalty if Google sees that the content that is on our new site (once it goes live and is pushed to our REAL domain name) was previously indexed on our test domain. We're slated to launch in 2-3 weeks. Is there anything else I should do? Should I even be worried? I'm probably a bit paranoid, but given the amount of time and effort that has gone into this new site, I love any advice or thoughts. Thank You!
Web Design | | AndrewY0 -
The use of foreign characters and capital letters in URL's?
Hello all, We have 4 language domains for our website, and a number of our Spanish landing pages are written using Spanish characters - most notably: ñ and ó. We have done our research around the web and realised that many of the top competitors for keywords such as Diseño Web (web design) and Aplicaión iPhone (iphone application) DO NOT use these special chacracters in their URL structure. Here is an example of our URL's EX: http://www.twago.es/expert/Diseño-Web/Diseño-Web However when I simply copy paste a URL that contains a special character it is automatically translated and encoded. EX: http://www.twago.es/expert/Aplicación-iPhone/Aplicación-iPhone (When written out long had it appears: http://www.twago.es/expert/Aplicación-iPhone/Aplicación-iPhone My first question is, seeing how the overwhelming majority of website URL's DO NOT contain special characters (and even for Spanish/German characters these are simply written using the standard English latin alphabet) is there a negative effect on our SEO rankings/efforts because we are using special characters? When we write anchor text for backlinks to these pages we USE the special characteristics in the anchor text (so does most other competitors). Does the anchor text have to exactly I know most webbrowsers can understand the special characters, especially when returning search results to users that either type the special characters within their search query (or not). But we seem to think that if we were doing the right thing, then why does everyone else do it differently? My second question is the same, but focusing on the use of Capital letters in our URL structure. NOTE: When we do a broken link check with some link tools (such as xenu) the URL's that contain the special characters in Spanish are marked as "broken". Is this a related issue? Any help anyone could give us would be greatly appreciated! Thanks, David from twago
Web Design | | wdziedzic0