Changing Site Structure Drastically
-
Howdy Guys, We are in the process of changing our sites structure dramatically, at the moment this is how an internal page / URL reads: Www.mydomainname.co.uk/ww.sys/pagename We will he changing our site over to wordpress very shortly and will have the correct permalinks in place. We are scared it's going to hurt our rankings as we are in the top 6 for a highly competitive keyword at the moment - the bouns is our domain name is 11yrs old and we have a PR of 4. We have setup all the 301s in web.configuration file just wondering if any of you have made a dramatic change like this and been dropped off the rankings.....
-
Update them.
Ideally every URLs on the planet that pointed to the old URLs will now point to the new URLs.
-
Hi Ryan, Thank for the reply. The internal links shouldmi just leave them as the OLD urs or update them?
-
When moving a site to a new structure, if you properly 301 all your pages and update your internal links you should retain most of your rankings once the move is completely settled. Your rankings may bounce around a bit as Google does not index your site all at once, but rather captures a bit with each crawl. It often takes several weeks for a site to be fully crawled.
Once your site is fully crawled you may lose a minor amount of ranking due to the loss of linking power from the 301 redirects. I would advise updating all the links possible to reflect the new URLs. Any links to your site that you control in signatures, facebook, etc. should be updated.
Some people have made this change and everything went very smoothly. Others had a rougher transition which was usually due to not properly 301'ing all the pages or updating their links.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Deceptive site warning from Google: Java script and meta descriptions deployed.
Hi all, We received a deceptive site warning from Google recently. Seems like there is a deceptive content on some pages of the website. Some pages are removed from Google index. Meta descriptions have been deployed on the site few days ago. There is also java script on the website which we use for tracking visitors like GA. I wonder what's the reason for this alert? We believe its due to the Java script. Do you think meta descriptions will harm this bad? Any ideas? Thanks
Search Behavior | | vtmoz0 -
Displaying different site content to users who have already visited your site
I've seen and heard about the concept of treating repeat site visitors differently, displaying different content based on behavior etc. Not sure what it's called buy Hubspot seems to offer something like this with their platform. Anyone know of a third party app (Wordpress perhaps) or tool that does this? How does this even work? Thanks for the help!!
Search Behavior | | RickyShockley0 -
My satellite website is ranking better than my actual site. Why and what to do?
This is our website: www.sauspiel.de and this is the satellite website. As the satellite site has a better ranking for the keyword "schafkopf" since two or three weeks we wonder how this could happen and what would be best to change it or improve the situation. Shall we take down the satellite site, redirect to the "real" site or try to downgrade? And what would you consider to be the (strongest) reason? Any suggestions? Thanks a lot for your help and assessment!
Search Behavior | | sauspiel0 -
Micro Location Site with EMD , Property related
Hi I have a client, who focus is on Commercial property leasing in Johannesburg and surrounding area's. We find that people search for "area"& "property type" The client bought 50 exact match domains for keywords that we currently run in Google Adwords for example:We advertise on keywords: "Midrand offices to let" and bought Midrandofficestolet.com, now the group wants to make small micro sites with unique article about commercial property in that area "Midrand" with a link to the main site where the "midrand properties" are listed . The feeder or micro sites will also have contact details of main site. the domains will all be hosted on the same server, registered to the same owner est. Is this typical link farming? or should we rather build the articles on the main website and park the domains on the area categories? The clients main-set is that he will same money on adwords by owning the EMD and from that link to his main site Your guidance will be much appriciated
Search Behavior | | Zooka0 -
Internal Site Search Analysis
Hi Folks, I have about 6,000 internal site search phrases that I want to analyze. There are many variations and duplicates that have similar intent within the data, e.g. Employment, Employment Opportunities, Employment Application. Does anyone have any thoughts on how I can aggregate the data to get an idea of user intent. There's a lot of long-tail in there. The data does not come from Google's site search tool. I just have a spreadsheet of the terms and the number of times they were searched. Cheers!
Search Behavior | | BedeFahey0 -
How is this Dr. Getting a Ranking on a National Site in a Local Listing?
Please follow the link for a visual. Any help would be appreciated. The query I used was "phoenix plastic surgeons". I have never seen a large national site like PlasticSurgery.org Rank in local for a specific Dr. Thoughts? Thanks! 7O1oK
Search Behavior | | Red_Spot_Interactive0 -
Drastic Fluctuation in Site Rankings
All, Hope you are having a good day! Recently I had a strange issue with one of my site and I am not sure what might have caused it. I am sure this would be a good place to discuss about it and get some feedback from the elite people in the industry. Here is the problem. Last weekend (On sunday noon) my site which was ranking on Page 1 suddenly dropped its ranking for its main keywords to nowhere, I was panicked to see what was happening and by the end of the day it was slowly coming back and by next morning everything was back. Again on Wednesday noon, the same thing happened. However, this time it din't come up by the next morning. Making it worse, all of my keyword rankings went down from good spots to no where and there was a point when I could no longer see my site. I was worried something might have happened this time and was not sure what could the reason be. On Friday afternoon all the ranking came up better than the previous (which is a very good news for me). At the moment, my site is doing very well and I am really happy about it. I did realize that Google was updating their Algorithm, but this behavior is the strangest I have seen over years. Can someone enlighten me on this peculiar behavior. Is there something wrong with my site or is it a common thing that I have never noticed? I have never done anything blackhat for the site. To be honest, all I have done is some low level link building on the site and the site had some advantage of a re-direct from one my previous site which was doing very well in search engines (I changed it to take advantage of the new domain I had). Your opinions/suggestions are a appreciated.
Search Behavior | | frostmill0 -
Why is our site jumping all over the place?
Hi there, We've been having some issues with our site recently where it seems to be jumping very erratically around the google rankings. The site used to be pretty consistent on page 1/2 of google for certain term, but then in late April(ish) it took a dive down the rankings and flicked about between positions 30-70(ish). Late last month, it re-appeared suddenly on page 1 in position 10 and stayed there up until yesterday (6th July) and it now appears to have dived to position 287th or there abouts! At the same time a deep link page has appeared at position 54, which seems a bit strange to me. Any help would be appreciated! Thanks
Search Behavior | | PeterAlexLeigh0