Does content have a shelf life for link building efforts?
-
Do you think that content (that doesn't have a date attached) has a shelf life? Especially content that is effectively timeless such as a quiz?
I've noticed in my link building efforts that most links are achieved within the first couple of weeks, and that there seems to be a point of diminishing returns. Why do you think that may be?
-
what causes it? There are new web sites popping up all the time. And existing sites are already out there with new content on those all the time as well.
While some content, specifically that classified as "evergreen" deserves to be found, the task of determining what older content deserves to remain high as compared to other content is extremely difficult - far from perfect.
-
What do you think causes the "freshness factor." Someone asked and I wasn't sure how best to explain it. Thanks!
-
You can attempt to recycle content to try and squeeze more links out of it. For example if you have quiz you could update it with new questions or if say you have written an e-mail cheat sheet you could update it every year to reflect changing techniques and technologies.
You could also look to promote old content in response to new events. An example would be a company who have written an article on steps you can take to prevent your phone being hacked. At present the UK news is dominated by a phone hacking scandal by one of the newspapers, there couldn't be a better time for the companies article to build some links if they can promote it properly.
-
it's the freshness factor. Unless we find way to promote such content on a longer-term scale, it's going to be diminishing returns. It's one of the reasons Google wants fresh content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Community Discussion - Are URL profilers worth the investment in time and effort?
In a recent post, Craig Bradshaw shared how creating a URL profiler can work wonders for brands looking to learn what links competitors have attained and which links your brand should be trying to acquire. We're wondering if your marketing team has made use of URL profiiers, for your brand or the brands you support, and if so have you found them to be worthwhile? RS
Content Development | | ronell-smith3 -
Curated content on page one of google for medium competition keywords?
Has anyone here ranked curated content on page one of Google for medium competition keywords?
Content Development | | jtbaker19710 -
Content Syndication Service
Am curious to get the forum's opinion on content syndication services like SYNND . Has anyone tried them or any other content syndication networks. Does the forum have any recommendations for good quality syndication networks that can be used to distribute content to quality sources.
Content Development | | SEO5Team0 -
Duplicate Content
I have a service based client that is interested in optimizing his website for all the services that he provides in all the locations that he provides them in. For example: Service 1, location 1 Service 1, location 2 Service 2, location 1 Service 2, location 2 He wants to essentially create an individual page for each of the above, but i'm concerned that he will be penalized for duplicate content. Each of the pages would have the keyword in the url, page title and within the main body of content. We would certainly alter the content somewhat, but not sure how much a difference this would make. Any thoughts or advice would be greatly appreciated.
Content Development | | embracedarrenhughes1 -
My Guest Blog: Still A Good Link Building Resource?
In an effort to build some links, we want to really work on improving our blog content and exposure. We want to write two quality posts per week, and submit 1 quality guest post every 1-2 weeks. However, we're not sure how to go about submitting guest posts or who to submit them to? I found an all article from SEOmoz http://moz.com/blog/4-valuable-link-building-services but it's from 2010. Is myguestblog still a good source? Are there better ways of doing it? Also, is ever advisable to pay to submit a post? Some of the legal blogs (we're a law firm) have this option, but that strikes me as spammy or low quality links. Just to reiterate, we are striving to write high-quality useful content audiences will find beneficial, not just junk or salesmanship. If it takes longer than a week to write posts like that, that's fine. We just really need some specific advise on who we should be submitting our guest posts to and who we should avoid. Thank you all so much for any advice or suggestions, Ruben
Content Development | | KempRugeLawGroup0 -
Site Content Review Please!
I m looking for someone who can review my site and let me about quality of content on my site. Can anyone suggest / know who I can talk to about this ? Nick
Content Development | | orion680 -
How to Get Rid of Duplicate Content Captured on Article Lists
We have a ton of articles and blog posts on our site. Currently, we display summary lists of articles that contain the first paragraph of the article in the summary list. However, in my reports, this is coming back as duplicate content with the full article itself. How do I fix this? Ex: article main page- http://www.robots.com/articles/10 First article on that page- http://www.robots.com/articles/viewing/grippers-for-robots (which shows up as duplicate content with the main artilce page). With our blogs, we have the most recent 5 blogs (in the same summary format) listed on our main blog page. We then have categories that people can sort by. But again, this is causing us duplicate content because those pages show the first paragraph of the blogs related to that category. Ex: blog main page- http://www.robots.com/blog. First blog listed on that page- http://www.robots.com/blog/viewing/robots-and-automation-bringing-jobs-back-to-the-united-states (which then shows as duplicate content with the main blog page). And then you can also select categories to see related topics: http://www.robots.com/blog/category/buying-a-robot which is showing as duplicate content also. Help! How can I prevent this? Thanks! JWanner
Content Development | | jwanner0 -
Content Estimates
Are there any SEO Content writers that can create several pages for me on a post- graduate level for a target audience of physicians? Writing should be informative regarding our company and also optimized for keywords. I only have one quote so far from a company outside of SEOMoz and I was hoping to get someone on this site that had some experience in this area. Thank you, Utah Tiger
Content Development | | Boodreaux0