Best E-commerce Solution - SEO Friendly
-
I need to know thoughts on the best ecommerce solution for our company. We currently have one website with our products, that people call and they purchase over the phone.
In the future we are considering adding a different product line, to which we want to be a fully functional online ecommerce site.
We eventually are considering having only a portion of our products on our current site to have the ability to purchase online.
The reasoning is because we sell very high quality products that range from $1000 - $200,000. We would like to have a consumer section and an industrial sectioin. The consumer section would consist of products from $1000 - $10,000 or so. Then the industrial products you would need to call to purchase.
So would it make sense to have a main website that is our corporate site with links to different websites? Or to keep this all in one website and have different directories like so:
corporatecompany.com - links to product-line.com
corporatecompany.com - links to product-line-two.com
or
corporatecompany.com/consumer-grade/
corporatecompany.com/industrial-grade/
corporatecompany.com/the-ecommerce-only-section/
Can a shopping cart be used to turn on half of the products for purchasing online, and the other half to be call in only ? What is the best e-commerce solution that is SEO friendly and also can just play a role of a regular website?
-
Thanks. What are your thoughts on ZenCart?
-
If you want lots of flexibility I would recommend Drupal and either Ubercart or Drupal Commerce, depending on the version you go with.
I had a distinctly unpleasant experience with CREloaded, so I would stay away from that project wherever possible.
Also, I second everything Ryan Hutchings said. Keep it on one site to minimize your SEO workload, and always have an interactive call to action even if its not "add to cart".
-
This is what we are looking for Thanks again.
-
We actually have our own custom solution, so I cant really speak to the shopping cart software. We didnt want the hassle of trying to figure out how to customize our own carts and dealing with 3rd part solutions that are sub-par.
Edit: One things we are experimenting with is actually have a "Book Now" button, but that still pops a lead form. Here is an example on one of our sites:
http://www.vacationroost.com/baja-california-sur/cabo-san-lucas/details-p336778.aspx
i will say i dont like this lead form much, but that a whole different project
-
Awesome! Thanks. This helps me out a lot. Do you like your shopping cart Software? Would you care to share what what you use? Or any you recommend? Or a company to work with?
-
My company does something similar. We sell vacation rentals, and some of those rentals are super luxury product that cant be purchase online. Here is what i suggest you do:
- Keep all of your products in the same website, under different folders. That is the best for SEO purposes and easier to handle from a technical standpoint
- For the products that you cant purchase online, use the product page as a lead generation opportunity. The call to action goes to a lead form, rather than a shopping cart or billing page. You can experiment with what kind of call to action button works the best. In our experience, the high dollar transactions wouldnt happen online anyway, so people actually expect a contact form or phone call of sorts. I would make sure the lead form has a clear way to either email you or call you.
If you have more questions, i am happy to answer since we do exactly the same thing.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to Load Responsive Images for Responsive Site?
Hello All, Can anyone suggest be best technique to load responsive images? We are developing responsive site so looking for good ideas from your side so that it load very fast. Thanks!
Web Design | | micey1230 -
Migrating login page from website: SEO impact
Our current login page looks like www.website.com/log-in/. We are planning to migrate it to a sub directory login.website.com. For years, our login page is the top landing with highest visits after homepage. If we migrate this now, are we going to loose traffic and drop in rankings? Thanks
Web Design | | vtmoz0 -
SEO strategy for UK / US websites
Hi, We currently have a UK-focused site on www.palmatin.com ; We're now targeting the North American market as well, but the contents of the site need to be different from UK. One option was to create another domain for the NA market but I assume it would be easier to rank with palmatin.com though. What would you suggest to do, if a company is targeting two different countries in the same language? thanks, jaan
Web Design | | JaanMSonberg0 -
Best Approach to Rank For Multiple Locations With Similar Targeted Keywords
I'm trying to determine the best way to set up a website to rank for a similar set of keyword phrases in three different cities. The keyword phrases I want to rank for are all pretty much the same with the only difference being the city associated with the keyword phrase. For example, "Austin water restoration" vs "San Antonio water restoration" vs "Houston water restoration". Each city needs about 7 or 8 pages of unique content to accurately target the group of keywords I'm trying to rank for. My initial thought was to write up unique content for each city and have each city act a site within the main site. For example, the main navigation for xyz.com/austin would be Austin specific, so when you land on xyz.com/austin and go to Services - Water Restoration, it would be all Austin specific content. The same would be true for San Antonio and Houston. The only problem with this approach is that I have to build up the page authority for a lot of different pages. It would be much easier to build up the page authority for one Water Restoration page and just insert a little "Areas we serve" on the page that includes "Austin, San Antonio, and Houston" and maybe work the coverage area in again at the bottom of the page somewhere. However, it would be much more difficult to work "Austin, San Antonio, and Houston" into the title tags and H1s though, and I couldn't logically work the cities into the content as much either. That would be a downside to this approach. Any thoughts on this? Wondering how large companies with hundreds of locations typically approach this? I'd really appreciate your input.
Web Design | | shaycw0 -
Best Wordpress Themes or Theme Creators for Best SEO Results
Hi, I just recently joined SEOMOZ and am excited to be apart of the community. I am launching a blog to educate mu readers on a variety of topics. Is there any specific themes or theme creators that do a great job at structuring their themes from a technical perspective for the best SEO results? Thanks!
Web Design | | ROYINOW0 -
Self hosted or YouTube Hosted Videos for SEO?
I am trying to plug holes in my site and the one thing that is lacking is unique videos. I was wondering what is the best way to go about videos for seo purposes? Should I just post onto a youtube channel and then embed into my site or should I look to just place videos on my site with software or should I use any of the other venders out there like Vimeo? Not sure which is the best route. Any tips?
Web Design | | bronxpad0 -
Mozcon London 2010: Top 10 tips - Design for SEO PPT Not Available for Download!
Hi - title says it all really! Just watched the video and throughout it they refer to the wireframes/site examples being available via the ppt download. However, even as a PRO member having purchased the DVD bundle I cannot find a link to download the presentation. Can anyone help please? Thanks in advance!
Web Design | | BlakMajik0 -
Is there such thing as too much product information in terms of SEO
Hi All, Our website sells products online and is a prestashop system Prestashop comes with a set form you use to fill in products, however to fill it all you end up creating alot of repeated data. What i need to know, is if you have: Product name: Audi A6 Rear Lamp Set Short Description: A Short & Sweet Description Long Description: A Long Boring Description Meta Title: Same as product name Meta Keywords: What more can be said about an A6 Rear Lamp Set??? Meta Description: Same as long and boring description Im stuck in a position of having the ability to add extra information (i.e Meta-Tags) But really ill end up repeating what is already in the products natural listing. In terms of good SEO, is it better to leave Meta Fields empty, or fill them in and be repetitive for product pages? Thanks all, any guidance will be well appreciated <colgroup><col width="57"><col width="36"><col width="323"><col width="328"><col width="56"><col width="26"><col width="55"><col width="23"><col span="2" width="25"><col width="24"><col width="25"><col width="95"><col width="158"><col width="123"><col width="130"><col width="28"><col width="34"><col span="2" width="64"><col width="537"><col width="188"><col width="319"><col width="303"><col width="329"><col width="177"><col width="96"><col width="128"><col width="172"><col width="547"><col width="62"><col width="87"><col width="85"><col width="94"><col width="162"></colgroup>
Web Design | | Ev84
| ID | Active (0/1) | Name* | Categories (x,y,z...) | Price tax excl (+10%) | Tax rate | Wholesale price | On sale (0/1) | Reduction amount | Reduction per cent | Reduction from (yyyy-mm-dd) | Reduction to (yyyy-mm-dd) | Reference # | Supplier reference # | Supplier | Manufacturer | EAN13 | Ecotax | Weight | Quantity | Short description | Description | Tags (x,y,z...) | Meta-title | Meta-keywords | Meta-Description | URL Rewrited | Text when in-stock | Text if back-order allowed | Image URLs (x,y,z...) | Feature |
|
| Price tax excl | Percentage Profit |0