Facebook PPC - Number of Clicks According to FB Different Than Visits in Analytics?
-
Hi There
So I was trying out my first FB ads with a client.
I see according to FB there were 105 clicks. But according to google analytics there were only 69 visits. I am counting visits from facebook.com and apps.facebook.com
Any reason for this discrepancy, or any tips? Am I missing something?
Thanks!
-
Does this hold true for Google Adwords? I am practically experiencing the same issues but with Adwords and Analytics.
-
Yes, thanks guys! Great info. I'm sort of new to any PPC at all - but in the article Daniel linked to, it took me here to the URL builder tool, which I'd never played around with before. But this is exactly what I was looking for.
-
Daniel is making all the right points. One important thing to remember that conceptually FB clicks and GA visits are calculated differently. For FB, a click is a click. It's going through their system so it's easy for them to accurately track clicks. On the GA side, a visit is contingent on a user having JS/cookies enabled. Although almost most devices will meet that requirement, GA also has to be told what source they came from. FB ads (and other ad networks) will commonly use redirects because it's their method of tracking clicks before sending the user to the destination. These redirects might cause issues because it may confuse the referrer being passed. That's why building GA campaign tagged URLs will help alleviate that.
-
This explains the link re-routing issue in more detail:
http://blog.thenetimpact.com/2009/10/how-to-track-facebook-ad-traffic-using-google-analytics/
-
Right back at you.
Another possibility is the way Facebook shortens URLs:
"this is quite frequent problem. I guess that you click in FB and visits in GA will never be the same, but this difference is really huge.
From what I've heard, Facebook is using its own URL shortening methods for treating the outbound links such as Ads. The trouble is, that this method is apparently problematic with some features like redirected or shortened URL. Try to remove the goo.gl address and run the Ads on the full original URL (just keep the URL builder parameters)."
http://www.google.com/support/forum/p/Google%20Analytics/thread?tid=425b634da546ab6f&hl=en
If you Google "facebook clicks different than analytics visits" you'll see many people in your situation.
-
Dan (nice name)
Thanks for the response! I had assumed there would be a deviation between FB and GA - but is it typical for GA to show practically only 60-70% of the clicks? It seems like a big difference?
Thanks!
-Dan
-
Clicks are usually different than visits in PPC. The same person can click your ad multiple times, which raises your clicks, but not your visits. This could certainly account for the discrepancy. Google Analytics isn't 100% accurate anyway.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Duplicate Keywords with Different Match Types - Good or Bad?
If you have the following keywords in an Ad Group advertising for a product, let's for example call it "target" product [target product] "target product" +target +product I've found that the exact match keyword has the highest conversion rate in almost all circumstances. So it would make sense to have a higher max bid on the exact match then phrase or broad batch. Even with lots of negative search terms to maximize conversion on the broader matches, if the bid is the same as exact match, the cost per conversion will be much higher (too high.) However in chatting with an Adwords Support Rep (on a different matter) they stated after looking through my account at the end of the chat: " duplicate keywords will impact on quality score. your all keywords will compete with each other" However many of the ad groups in question these duplicate keywords have quality score of 9 and 10. So obviously if there is an effect it seems it may be minimal. I thought it was pretty common for people to bid higher on more exact match and lower on more broad match. What's the real story here? Was this support rep not seeing the big picture?
Paid Search Marketing | | JCCMoz1 -
Will google consider it as one click for adwords?
Hi All, Many times I want to check actual page of competitors they are targeting in google adwords. Like when I search for any keywords and my competitors page comes on top ads in google, then I copy url from search result and paste in any other browser will it be consider as click and google will charge to my competitor? Example url - https://www.googleadservices.com/pagead/aclk?------------------------------------------------------------------------&adurl= Thanks!
Paid Search Marketing | | pragnesh96390 -
Google Adwords Clicks not registering properly???
Hello Moz World, I am running a Google Adwords campaign utilizing Google Search and Search Partners only. These are traditional text ads. When I look at the analytics through Google Adwords, I am seeing 60 clicks. Great! However, when I look through the keywords in the ad groups, none of my keywords are registering clicks. I also checked search terms under the keyword tab, and no keywords are populating. Where are my ads being clicked, and how can I view information on these clicks. This is a relatively new campaign, and I am still trying to figure out if I am targeting the right keywords. Thanks ahead of time for all the great responses! B/R Will H.
Paid Search Marketing | | MarketingChimp100 -
Adwords Conversions - Trying to track button clicks that fire when Bootstrap modal contact form clicked/opened
Hi there, I'm trying to implement google adwords conversions on a particular client's website. They have used bootstrap as the framework for their site and mainly open up contact forms within a bootstrap modal, after a button is clicked. See here: http://www.gtwstorage.co.uk/ I thought I had successfully implemented the adwords conversion tracking however it has been a week now, and my conversions still say they are "unverified". I wonder if anyone else has encountered this before and knows what I might be doing wrong. Thank you in advance, Darren
Paid Search Marketing | | SEODarren0 -
Cannot re-activate PPC after GWT violation has been removed.
Google adwords not allowing us to reactivate after GWT violation removed and site deemed clean by Google. Attempts at reaching them for guidance have been unsuccessful. Any suggestions? Thank you.
Paid Search Marketing | | ahw0 -
Best practice to separate paid from organic conversions in Google Analytics
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain). I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Paid Search Marketing | | DoMiSoL
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Thank you very much for your advice. DoMiSoL Rossini0 -
PPC Adwords Trademark Protection
Hi Wheres the form for filling in/registering your brand with Google for trademark protection in adwords ? I can only find an infringement/complaint form, which given no one currently infringing i imagine will be pointless filling it in. I understand its possible to register trademark with Google in the first place If someone can direct me to the exact page will be much appreciated ? Many Thanks Dan
Paid Search Marketing | | Dan-Lawrence1 -
Does anyone have a good resource for learning PPC?
Hi guys I'm looking for a good resource to brush up on PPC. Any help would be great. Thanks
Paid Search Marketing | | flemingsteele0