Article Marketing for Backlinks
-
Ok I know there's a lot of information already on here about Article Marketing for SEO, but I need to know if anyone here has recently ran an article campaign successfully?
Correct me if I am wrong, but submitting the same article to a bunch (more than 1-2) article directories for back links is a bad idea. Right?
Maybe it worked in 2006, but now even the site themselves (Article Directories) are just so polluted with spam from the pass that, that Even if you submitted a genuine article.. it would still not give you as much Juice because the sites themselves are considered spamy.
Looking at Alexa's ranking of Ezine Articles kind of proves that, after Panda Hit.
The bottom line is, my boss says I have to start writing articles for backlinks. He wanted me to blast them across multiple directories. So I need to be absolutely certain that where I place these articles will have Quality impact on our sites SEO.
Tips, Advice, Links, THANKS!
We are a prominent ecommerce site in the food service industry.
-
Thanks, that webinar and powerpoint presentation was great.
"You can't outsource giving a shit" - Tom Critchlow
lol
-
-
I'd avoid article directories. They are not bad, but from a value standpoint, guest blogging has more potential. Either way you should be creating unique content. If you contact the bloggers prior to creating the material, then you can almost guarantee a spot on their blog by writing about what they want on their blog. It's always better to have people in place willing to "buy" your info before you spend time writing the article.
Justin Briggs uses a similar strategy for his info-graphics. He details his strategy here:
-
Your link is broken base.
-
Yeah I think we all agree guest blogging is a powerful way to attain quality backlinks. It’s not easy though, that’s why time and time again people just can’t help themselves from submitting articles to Article Directories and/or Linking their Keyword Term to Industry Site Directories.
Plus, as I was just reading this post http://www.seomoz.org/q/is-da-a-reliable-domain-metric :: And I feel the same way about the DA. Point being, some blatantly obvious spam sites have High DA, which is confusing.
We have very few backlinks and horrible anchor text associated with them.
Realistically speaking, I think finding a good blog to guest post on, writing the content and getting it on the internet would be At-Least a 2-3 week process. So if we guest posted every 2 weeks, in 1 year we would only have 26 backlinks.
Such a small number ....It's just really hard to justify the Time and effort this will take to get 26 back links when our competitors already have thousands for the competing anchor text. It's worth it right?
Thanks for the reply.
-
Guest blogging is a better idea. I'm sure there are plenty of quality related blogs around who would be willing to take great content with a link back to your site.
Or is there some way of getting these catering services reviewed in return for a link? Perhaps offer some free services or a discount? As well as the link, if you choose the right places it'd be advertising your services to relevant people, so you could attract more business that way.
Can this company offer solutions to any particular problems the internet population might have? If so, search forums and a thoughtful answer with a link to the recommended solution on your site could go down well - just make sure it doesn't look like you're spamming if you do anything like this. You could even just help people out without mentioning your company, and have a link or two in your signature. There are ways to find 'dofollow' forums.
-
Yes, both I and our general marketing coordinator agree with this strategy. What do you think about the Article Directories though? Should I totally avoid them completely?
-
I too have had some success (in the past) with getting traffic from articles, but the quality of this traffic was 'fair' at best.
But to be clear here the goal is not to drive traffic.
The goal is to build a back link portfolio and from quality anchor text.
I appreciate your reply.
-
Work with popular blogs in your industry and find out what content they would like to see. Then make it.
-
It's probably better to write a unique article for every place you submit them to, so theres no duplicate content issues. It might help a little, but it's certainly a somewhat questionnable link building method today. I've had success article marketing campaigns as far as getting traffic to the articles, then funnelling it to my sites, but not as far as increasing search traffic from the backlinks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Snippet not work for my article in google
I add the script for star snippet in my website but not work in my posts you can see it in this URL https://youtech.ooo/showbox-apk-download/ when I searched in google my custom keyword "Showbox" my competitor show with star snippet in SERP but my site doesn't show snippet stars. Thank You!
Technical SEO | | JackJasonn1 -
Is this a true rel=nofollow for the whole article? "printfriendly.com" is part of the URL which is why I'm confused.
Is the rel=nofollow tag on this article a true NoFollow for the whole article (and all the external links to other sites in the article), or is it just for a specific part of the page? Here is the article: https://www.aplaceformom.com/blog/americans-are-not-ready-for-retirement/ The reason I ask is that I'm confused about the code since it has "printfriendly.com..." as a portion of the URL. Your help is greatly appreciated. Thanks!
Technical SEO | | dklarse0 -
Backlinks
Hi, Does anyone have any experience with acquiring backlinks and their impact on DA and ranks? I am not asking about how to get backlinks, but how soon in your experience you noticed any positive results? Please, can you be specific? I.e. "once I acquired 8 backlinks from websites with DA 70+, my DA changed from x to x and my average rank improved in 4 positions overall/per page". Or any other tangible results. Many thanks. Katarina
Technical SEO | | Katarina-Borovska0 -
Why is "Article 1 - x of y" showing up in this SERP?
Does anybody have an explanation why this is showing up in the SERP? Ju3VYsW.png
Technical SEO | | jmueller0 -
Backlinks that we have if they are 404?
Hi All, Backlinks that we have if they are 404? Open site explorer shows 1,000 of links and when I check many are 404 and those are spammy links which we had but now the sites are 404 I am doing a link profile check which is cleaning up all spammy links Should i take any action on them? As open site explorer or Google still shows these links on the searches. Should we mention these URL's in disallow in Google webmaster. Thanks
Technical SEO | | mtthompsons0 -
Marketing URL
Hi, I need a bit of advice on marketing URL's. The destinations URL is http://www.website.com/by-development.php?area=Isle Of Wight&development=developmentname. If we wanted to use www.website.com/developmentname on literature to send people to the ugly URL above, what would we do? Would we need to rewrite the ugly URL to the neat and then 301 the ugly to the neat? Currently, the team are using a new domain of neatandrelevant.info and 301 redirecting it to ugly URL but there are lots of different developments they want to send people to so a new domain is bought for each development which seems a bit unnecessary. They point to different pages on the ugly URL website. Assuming canonical tag would not be needed then because the ugly URL page would be redirected. Also, as the website has ugly URL's anyway, would it not be best practice to use rewrites anyway so that the URL's read www.mywebsite.com/region/development? Would it confuse things to then have extra short marketing URL's missing out /region? Hope that makes sense....
Technical SEO | | Houses0 -
Doing SEO for site that publishes articles everyday?
Hi, I was wondering on the best way to do SEO for a site that publishes articles daily. In other words, I add a new url to my site daily. How should I ensure that the new pages are optimized? Do I need to submit each new site to search engines? Any tips?
Technical SEO | | waltergah0 -
Backlinks Indexing
Is there a way of indexing my backlinks?? I have a lot backlinks but Google can't find them
Technical SEO | | CodePlus0