Dismal content rankings
-
Hi, I realize this is a very broad question, but I am going to ask it anyways in the hopes that someone might have some insight.
I have created a great deal of unique content for the site http://www.healthchoices.ca. You can select a video category from the top dropdown, then click on a video beside the provider box to see.
The articles I've written are accessible by the View Article tab under each video. I have worked hard to make the articles informative and they are all unique with quotes from expert physicians. Even for strange health conditions that don't have a lot of competition - I don't see us appearing. Our search results are quite dismal for the amount of content we have.
I guess I'm checking to see if anyone is able to point me in the right direction at all? If anything jumps out...
Thanks,
Erin
-
Thanks! All good answers. We have started by taking the complementary videos off the article pages to see if it is diluting our results. We're a small team so things take time but this is a good start.
-
Also a very good point...
-
Using the LDA Topics Tool in SEOMoz Labs reveals that a your keyword targeting is getting diluted by all the other stuff on the article pages... which reinforces Daniel's perceptions of your home page that too many things are going on at once.
I ran your article Chronic Disease Treatment through the LDA tool and found it only has a 51% relevance to the keyword "chronic disease treatment." Your article is targeted well but it only makes up 334 words out of 641 total words that Googlebot can see on the page. I would recommend making simple article pages that cut out all those menu bars and extra stuff and just includes your article plus a simple navigation bar.
Secondly, and more importantly, your articles do not seem to be garnering any links from outside sources. I write for a niche B2B industry and I have the same problem - human feedback has said my articles are very informative but they don't inspire a link because they are so strictly informational. Try using Google Insights to find trending topics related to your niche and then write a topical article that works in a reference to your website.
-
I've just had a very quick look and my first thoughts are you're committing a lot of keyword cannibalisation - basically you have the same phrase competing against itself over multiple pages (useful link:http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization). These two pages for example:
http://www.healthchoices.ca/article/yoga-for-osteoporosis
http://www.healthchoices.ca/video/yoga-studios/yoga-for-osteoporosis
As you know, they have exactly the same video - why don't you put the article on the same page as the video? The video pages themselves aren't unique content from a crawler's point of view - they look like a search results/archive page. It makes more sense from a usability point of view (important for SEO) to do this too, and I wouldn't have the videos play automatically either. The navigation around the site seems slightly confusing as a whole.
You seem to have loads of superfluous code in your HTML, and far too many HTTP requests; can some of those script files be combined?
-
The home page, from my perspective, has too much information. One section is diabetes. One is osteoporosis. Another is Vitamin D. And that isn't even half of the front page. This combined with the two-column drop-down navigational buttons is a lot to process.
The drop-down tabs and rollover images appear instantly making the website interface feel jumpy.
I'd focus on simplifying the front-page and having less internal links directly off the home page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Home Page and ranking
I have a problem and i have a question on that. Many important keywords and long tail keywords are ranking with the home page url.
Technical SEO | | mazzamz
How can i enrich the home page content without having a bad result and should i try to make the google spider send to more specific page?0 -
Sitemap For Static Content And Blog
We'll be uploading a sitemap to google search console for a new site. We have ~70-80 static pages that don't really chance much (some may change as we modify a couple pages over the course of the year). But we have a separate blog on the site which we will be adding content to frequently. How can I set up the sitemap to make sure that "future" blog posts will get picked up and indexed. I used a sitemap generator and it picked up the first blog post that's on the site, but am wondering what happens with future ones? I don't want to resubmit a new sitemap each time that has a link to a new blog post we posted.
Technical SEO | | vikasnwu0 -
Domain not ranking in Google
https://www.buitenspeelgoed.nl/ is a domain acquired by our client. Previously this website was on http://www.buitenspeelgoed-keupink.nl. With the old domain they were ranking top 30 on 'buitenspeelgoed' in google.nl. Now with the new exact match domain they aren't ranking any more (for months). However, the website is indexed, as you can see on http://1l1.be/nz I don't know what to do anymore. Need some advise. What we allready have done the last months: made adjustments to the 301-redirects (this was originaly setup wrong by the webdesigner (de) optimized the homepage on 'buitenspeelgoed' (strange is the fact that the Moz robot can't access the site). Checked the robots.txt to see if the website was blocked for Google Checked the meta robots to see if the website was blocked for Google Disavowed some spammy (old) links which linked to the old domain Checked Search console > Fetch as Google if there isn't any Malware of some kind (and to see if Google can access the site) Checked Search consol to see if there manual spam actions (isn't the case) Checked for duplicate content by copy/paste some texts in Google and see if any other results are showing up (isn't the case for most of the texts) Please let me know what we can do.
Technical SEO | | InventusOnline0 -
Mobile site not ranking
Hello, I have a m.site.com version of my original site. It is about 1/10 the size, and no matter what I do-I can't get the site to rank. I've added more pages and specified canonical etc etc. Should I add as many pages as my larger site has? Are there specific places I should be submitting this version beyond the typical? I am at a loss, so any help would be greatly appreciated! Thanks! L
Technical SEO | | lfrazer1 -
Duplicate content on user queries
Our website supports a unique business industry where our users will come to us to look for something very specific (a very specific product name) to find out where they can get it. The problem that we're facing is that the products are constantly changing due to the industry. So, for example, one month, one product might be found on our website, and the next, it might be removed completely... and then might come back again a couple months later. All things that are completely out of our control - and we have no way of receiving any sort of warning when these things might happen. Because of this, we're seeing a lot of duplicate content issues arise... For Example... Product A is not active today... so www.mysite.com/search/productA will return no results... Product B is also not active today... so www.mysite.com/search/productB will also return no results. As per Moz Analytics, these are showing up as duplicate content because both pages indicate "No results were found for {your searched term}." Unfortunately, it's a bit difficult to return a 204 in these situations (which I don't know if a 204 would help anyway) or a 404, because, for a faster user experience, we simultaneously render different sections of the page... so in the very beginning of the page load - we start rendering the faster content (template type of content) that says "returning 200 code, we got the query successfully & we're loading the page".. the unique content results finish loading last since they take the longest. I'm still very new to the SEO world, so would greatly appreciate any ideas or suggestions that might help with this... I'm stuck. 😛 Thanks in advance!
Technical SEO | | SFMoz0 -
How different should content be so that it is not considered duplicate?
I am making a 2nd website for the same company. The name of the company, our services, keywords and contact info will show up several times within the text of both websites. The overall text and paragraphs will be different but some info may be repeated on both sites. Should I continue this? What precautions should I take?
Technical SEO | | savva0 -
Will syndicated content hurt a website's ranking potential?
I work with a number of independent insurance agencies across the United States. All of these agencies have setup their websites through one preferred insurance provider. The websites are customizable to a point, but the content for the entire website is mostly the same. Therefore, literally hundreds of agency sites have essentially the same content. The only thing that changes is a few "wildcards" in the copy where the agency fills in their city, state, services areas, company history, etc. My questions is: will this syndicated content hurt their ranking potential? I've been toying with the idea of further editing the content to make it more unique to an agency, but I would hate to waste a lot of hours doing this if it won't help anything. Would you expect this approach to be beneficial or a waste of time? Thank you for your help!
Technical SEO | | copyjack0 -
How do i deal with duplicate content on the same domain?
I'm trying to find out if there's a way we can combat similar content on different pages on the same site, without having to re write the whole lot? Any ideas?
Technical SEO | | indurain0