A Blogs appearance
-
What are peoples opinions on a blog and its appearance in relation to a site. The two ways being -
1. A Blog that is fully fitting within the theme of the main website.
2. A seperate entity following a standard wordpress theme
Now I have seen many different scenarios and I wanted to share some experiences and gain insight from other people on here. I once spoke to a web designer who totally frowned upon the idea of it being a separate entity.
"It looks cheap it doesn't fit within the design"
My thoughts are benefits can been found with having a separate looking blog it provides that realistic "student" type look and feel adding a "realistic" angle.
Thanks for your opinions,
-
I guess a pro for a separate themed site is that you wouldn't be stuck with the contraints of keeping things on brand. EG: you could stray from standard fonts for the sake of a 'pretty' design and generally not have to worry about making one thing look like the other. Would likely give you a lot more freedom.
Another pro would be that your blog could also be perceived on it's own merits as well as that of your main site.
EG: Perhaps you have topics and content that you don't want to be directly associated with your original brand.
If it's not directly associated with an established brand then perhaps it might attract a different audience who doesn't see the content as influence by a parent brand.Pro's and con's for both here. Technically of course, there's no issue i can see.I guess it all boils down to brand recognition and best practice UX.
-
hi good questions,
personally I like to have the same colour scheme on the company blog as you do on the company website.
I mean the best practice for blogs is to have them sit within the sub folder on your websites and within the navigation sure enough with .net ASP set ups it is a bit more tricky then other CMS's.
so my advice is: yes make sure the colour scheme is the same, make sure it sites within a sub folder, and also sites within the websites menu.
Regards,
James.
-
both pros for keeping the blog the same theme as the main site. I would love to hear from people who prefer the other angle.
-
I think it all depends on the level of branding/brand awareness you want to have.
If you have a site that you want to be closely related to the blog content, then i think you'd be crazy to not have it at least similar to the main site. For me it's a question about brand recognition. If the blog content can give you brand awareness kudos, then definitely don't stray (to far at least) from the main site appearance.
The other question you might wanna ask is if a completely different looking site would confuse the reader. Jumping from one site to a completely different site may make the web experience for your visitor a little disjointed, which again may affect your brand awareness/experience.
-
Garry,
Personally I let the client decide what type of design they want for their blog; but I always make sure that there is a way to navigate from the blog to the site and from the site to the blog. To me, blogs should be about that clients personality and it should be inviting. I hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog for content
Noob here so be gentle... We have a blog on our homepage that we're using for content/SEO purposes. Does this content rank as highly as it would if it were a simple HTML page as opposed to a blogspot or wordpress from our page? In other words, are we getting as much content cred in this way as we would if blogspot wasn't affiliated? http://greatmats.blogspot.com/
Content Development | | Greatmats0 -
Is it black hat to include your city name in a blog title to hopefully help local search resultts
I frequently blog and want to increase my ranking in local search in my area-Boston-blogging about Plastic Surgery. If I write a post about tummy tuck will I be penalized by Google search if I use a title like
Content Development | | wianno168
Tummy Tuck After Weight Loss Boston or Boston Tummy Tuck After Weight Loss0 -
Do I really need a "Blog"?
Hello Moz community, I have a question about creating content on a new website that we just launched. Do we really need an area called a "Blog"? It's a financial website and the network admins have some security concerns about placing a blogging application such as Wordpress on the server because of PCI regulations. Can an area such as one called "Resources" where you list articles or posts be just as effective as a "blog"?
Content Development | | bcglf0 -
I allow authority sites to republish my blog articles, which then outrank me
Hey everyone. This is my first question here, I apologize if it has been covered before. I have a health and nutrition blog [authority nutrition] that has been up since December 1st, 2012. I've managed to write quite a few viral articles which have given me a bunch of natural links and a domain authority of 49, which I think is pretty great for such a new site. Haven't done any link building and everything is 100% white hat. Getting good rankings and good traffic already, so I can't complain. My only (1st world) problem is that sometimes major authority sites (DA of 70-95) republish my content. I always say yes if they ask me first, but some of them just republish without even asking. My articles are always indexed on my blog before they get republished, but it doesn't seem to make a difference. These sites always clearly link to the original URL, but they often tend to outrank me for the keywords I was targeting in the articles. They tend to rank in the top 5, but my original article is nowhere to be found. I plan on continuing to allow these sites to republish as I get powerful links and good traffic from them, but it's a bit frustrating that I don't seem to get the credit as the original source. I've already set up Google Authorship, but it doesn't seem to help. Is there anything I can do to make sure Google recognizes my article as the original and chooses to rank my site instead of the authority site that simply republished my article?
Content Development | | kriistjanm1 -
Best place for a blog blog.mydomain.com or mydomain.com/blog
We have used blogs on a good number of client sites and always got good results from having them. However do you feel its best to have a blog as a subdomain or included in the site ie blog.mydomain.com or mydomain.com/blog
Content Development | | tempowebdesign0 -
Blog? Is it worth it?
Hi Guys, Hope your all OK. Apart from our main site we have a static comparison site that's now ranking really high for some of our big keywords. At the moment the site only has 2 pages and I'm wondering weither or not to setup a blog on the site to not only increase the pages indexed but also increase our longtail keyword rankings... I'll be able to create a new article aday. Would like your input guys. Thanks, Scott
Content Development | | ScottBaxterWW0 -
Duplicate Text on Blog & Internal News Page
I have two places I post news for our company. Our blog - typically more informal posts
Content Development | | seo-hunter
mycompany.wordpress.com & Our news page - typically more newsworthy than the blog
mycompany.com/news My question is, It is okay to just copy the exact text from my wordpress blog and paste to my news area of my site and vice versa? Does this hurt ranking potential for either page?0 -
Content Marketing - Guest Blogging
We're doing a guest coulmn here - http://www.securityweek.com/public-cloud-ecommerce-truths-basics-new-pci-dss-20-standards, how do we re-use/rewrite this for our blog? Whats the best practice if the column comes first?
Content Development | | FirePowered0