Ranking on page 1 position 3 but hardley any visits
-
in one of my projects the expected vistors is around 23000 weve got the keyword onto the first page position 3 and weve only recieved 30 vistits this month, my qustion is why?
are the local searches from google analtics that tell you thier are 23000 searches for that keyword false
please can someone shed some light on this, my client is totally over the moon with his ranking but cant believe that hes only recieving 30 visits this month from what we thought was a million dollar keyword
-
I'll just add this post I wrote on SEOmoz a bit back - it talks about how rankings might not drive the traffic you expect:
-
Number of monthly searches + SERP rankings are important, but are not the only factors that can effect your click-through rate.
You might also need to take a look at your meta title & description - is it catchy & relevant? Or dull and spammy? What are the results around you like? If their copywriting is particularly stunning they may be stealing some potential clickers away from you each time.
Also, what are the paid search results like for this term? If there are loads of them you may be appearing further down the page than a 3rd place rank typically would. The same goes for blended or location-based searches (the maps and blended media results can push you right down the page)
-
-
Like the comment below, your are probably looking at broad.
Look at exact match and then calculate artound 8.5% to 9.8% of that search volume should be your clicks.
This is percentageis based on my KPI's from over 15 different websites and many many keywords. The average visits we are getting from a 3rd position keyword.
-
| |
|
|
|I would also add that the estimates of traffic are also for top position. 1/1 And you maybe looking a broad match vs exact match. In my experience position 3 or 2 are not heavy traffic getters unless something is trending hot. I would look at your title tag relevancy and meta description that is pulled that could make or break clicks. Also it depends on what word for example the term apple may have thousands of searches and let say I get to pos 3 page 1 that doesn't mean I am going to get lots of traffic because people will look at title tag url and meta description and know I am not apple..
-
30 does sound fairly small based on the 23000 you've mentioned, and Nebraska's answer sounds like it may be on the money. Another thing to keep in mind is that actual clicks to a term are often a fraction of the amount of searches. EG: 23000 searches might equal 3000 clicks (random number). Also keep in mind that a term might have PPC results which could could be taking traffic. And the fact that you are number 3 (based on these numbers - only receives on avg 7% of traffic that view the result) is also probably playing a part. Then there's the whole localised/personalised search result aspect that may be influencing it somewhat.
-
Are you looking at broad match or exact match for the search volume? That is the most common error regarding traffic assumptions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In Real Time Page Views Showing Down But Users Not Affected what is happening actually?
Hi All, For my ecoommerce site we constantly keep eye on real time analytic many time we see page views suddenly goes down for 1 min only then again started growing but visitors in "Right Now" section not affected. Network team, developer team, DBA team, seo team no one able to find bug from there end. Neither google shows any website down, server error or 404 etc in search console. So what is exactly happening when pageviews go down? Do really visitor affected If no then also why and if yes then also why? Please help. Thanks!
Reporting & Analytics | | amu1230 -
Crawl errors for pages that no longer exist
Hey folks, I've been working on a site recently where I took a bunch of old, outdated pages down. In the Google Search Console "Crawl Errors" section, I've started seeing a bunch of "Not Found" errors for those pages. That makes perfect sense. The thing that I'm confused about is that the "Linked From" list only shows a sitemap that I ALSO took down. Alternatively, some of them list other old, removed pages in the "Linked From" list. Is there a reason that Google is trying to inform me that pages/sitemaps that don't exist are somehow still linking to other pages that don't exist? And is this ultimately something I should be concerned about? Thanks!
Reporting & Analytics | | BrianAlpert780 -
Impressions in GWT have dropped to nothing, but my page is still ranking normally
Hello Everyone, I'm seeing a strange issue. On the 22nd of this month Webmasters tools started showing 6 impressions per day down from hundreds or thousands. I thought I was hit with a huge penalty for my keywords but they are still ranking where they have for the past month or two on Google. In analytics my organic traffic is stable. It just seems to be GWT showing the massive drop. My domain is: http://Patchofland.com Any Thoughts? Thanks in advance!
Reporting & Analytics | | PatchofLand0 -
Behavior Flow vs. All Pages report in Google Analytics
In the interest of determining why our ecommerce site isn't converting, I've been spending some quality time with GA. I've suspected that our front page is part of the problem, especially where our organic traffic is concerned (we get a good deal of referral traffic from a link on an OEM's site). According to the Behavior Flow report under the Behavior section of GA, organic traffic to our home page is hemorrhaging (roughly 60% bounce rate). But when I went to the All Pages report (Behavior > Site Content > All Pages) and looked at organic traffic to our home page, then looked at the Medium as a secondary dimension, I'm getting a bounce rate of 35%. Why the massive discrepancy? Can somebody assist?
Reporting & Analytics | | ufmedia0 -
Why should I use Google Tag Manager and will it help rankings?
hi all I have been reading the documentation here; http://www.google.co.uk/tagmanager/ But cannot find a real GREAT reason for using this and how it will help my fairly small (500/600 visitors/month) hobby website. Any suggestions help most welcome! Thanks Andy
Reporting & Analytics | | andystorey0 -
Sudden drop in direct visit?
I'm having a sudden drop in direct visit on 12th January by 50% and never go up again since then. I dont change anything in my website, just regular posting. Could someone give me any idea about this? Thank you
Reporting & Analytics | | apps-foundry0 -
Drop in rankings
Hey Mozzers, In the past week 8 of my keywords have drastically dropped and I have no idea why. We had been doing link building campaign and things were lookign good. We stopped it and crash, all the kerword rankings dropped. Would be awesome if someone couls shed some light onto this one? the site in question is www.gunshotdigital.com thank you so much!
Reporting & Analytics | | vijayvasu0 -
Will Google start trimming 'stale' sites rank?
With the recent focus on Google to reduce rank of farms and low value sites, I am interested to get SEO view on if you think Google will start devaluing stale sites. I do find it a bit frustrating that in the top 5 for my main key phrase, there is one site that has NO content just an error and another blog that has not updated content in 2 years. How can blogs that do not blog be considered high enough value by Google to rank in the top 5? How can sites that just return 404 or 500 for ALL their pages be even considered a site let alone rank 2nd. I am interested so see others experiences and thoughts on 'user experience' clean ups by Google and why these types of sites get missed?
Reporting & Analytics | | oznappies0