Analytics, Traffic and Rankings. Something is wrong, can you answer it? ;-)
-
So I've been monitoring analytics to see where our clients are ranking for terms that have brought visitors to the site over the last month to find that the website isnt ranking in the top 100 for that keyword. What are your thoughts on this? Why do you think this could happen? One of the keywords has brough over 700 visitors in the last month yet is not in the top 100 for this term. I've also looked Google Webmaster Tools and have found that the exact same term hasn't had 700 impressions let alone 700 click throughs! Weird!
Cheers,
Sean
-
Often times this is caused by an image results keyword. If you all the sudden get 700 visits for the term, "Mastercard Logo" then you look on your site and see you happen to have an image of the mastercard logo with ALT tags setup nicely etc you can look in Google image search and see if you rank there and people are coming from that. Happens to us quite frequently. Kinda weird the first time, but check the same keyword in Google image search and see if your site is showing up there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to filter out client traffic
Hi, I would like to filter out traffic in GA that comes to my client site just to login into their application. Is there a way to create a filter or segment that if a visitor exits the site to a subdomain it will filter them out? For example, they land on the homepage (abc.com/), click the login tab (drop down screen) and login and go to their application dashboard (app.abc.com/). I would like to delete this traffic segment as it is creates high bounce rates and makes it difficult to test landing pages. Thanks so much, Donna 🙂
Reporting & Analytics | | WebMarketingHUB0 -
How do I set a filter in Google Analytics?
I want to filter out direct traffic from the service provider msn. For some reason they are crawling our traffic and its throwing off my data. So I want to exclude direct, but only from msn. Would I set my first filter for direct then msn or vice versa? Thanks
Reporting & Analytics | | EcommerceSite0 -
Goals in analytics
How do you establish which keywords generated traffic that resulted in goal completions (in GA) ? I thought this would be Reverse Goal Paths but this only goes back as far as the original page. Goal Flow shows the traffic source which is better but not the kw used ? Cheers Dan
Reporting & Analytics | | Dan-Lawrence0 -
Setting up goals in Google Analytics
Hello! This question is seems so obvious that I'm also ashamed to ask... almost. If the goal of a website is to have a visitor complete a contact form, when setting up the Goal in Google Analytics (as a "URL destination") the URL of choice would be the form's thank you page, correct? Because that's the page that proves the visitor completed the task we want them the achieve. Right? Thanks!
Reporting & Analytics | | SmileMoreSEO
Erik0 -
Number of clicks / organic traffic - different data in Google Analytics and Webmaster Tools
Hi. I have a little problem. When I open Google Webmaster Tools I see 3000 clicks (in Traffic - Search queries - Clicks). But when I open Google Analytics I see much more visits from search engine (Google) - it´s 4-5 times more! It´s a huge difference, don´t you think? Do you know, where is the problem? What causes this diffence? thanks a lot
Reporting & Analytics | | mysho0 -
Why would a website rank lower than weaker site?
Hi, Today I noticed that my website is ranking one place lower than a competitor in Google UK ,despite my site having a stronger domain authority and page authority. Is there a plausible reason for this, i'm slightly confused? Thanks,
Reporting & Analytics | | Benjamin3790 -
Can you filter referring keywords in Google Analytics by language?
Hi All! So yes, I know that you can see/filter the language that the computer or browser was set to (en-us, ru, fr, etc.), but if you look at the keywords used by visitors falling under "fr", some are in English. Is there any way to get, say, just the keywords in Russian - regardless of what the visitor's browser language was set to? Thanks! Aviva
Reporting & Analytics | | debi_zyx0 -
Analytics bounce rate change
Hi mozzers, I have a little riddle. A few weeks ago the bounce rate on one of our website dropped 90% - from 45 % average to 5 % average. We haven't changed much in the code of the site, layout or anything else. The traffic is pretty stable too. Anyone can guess why? Or have experienced something similar? xOvrb.jpg
Reporting & Analytics | | ThomasHgenhaven0