Is There Video Instruction on How To Use SEOMoz and Open Site Explorer?
-
Hi I have just signed up to use this software and would like to know how to use it properly. Is there a video tutorial on how to get the most out of the tools?
I want to get the competition's backlinks but for some reason it's not openiing the page. I also want to know how the backlinks are assessed to find the real quality ones that I can link to. How are the backlinks assesed and what standards are used to asses backlink quality?
Thank you
Sunil.
-
Hi Gerd,
We also have some more information at http://www.seomoz.org/help/ose-overview. Some of Rand's presentation does have video working for it, and we'll take a look to see what happened with the first part. Thanks for letting us know!
-
Hey Rand,
sry but the link above is not working...means i just get the audio...no picture.
-
Hey Rand,
Thank you for these videos, they are a useful introductuion for a complete beginner like me.
I would like to apply the metrics and the 3 questions mentioned in the 2nd video to a competitor's top backlinking pages in OSE.
I am researching the no. 1 google competition site in the paint sprayer niche and found this backlink URL in the top position in OSE:
http://www.uofaemergency.org/ (PA:44 DA:45)
On closer inspection, the backlink doesn't appear on this home page as it says on OSE but on another page of that domain with a PA of just 1.
Despite the high homepage PA and DA, the blog is completely irrelevant to my niche and seems to be on random subjects. In addition, the content in which the target keyword appears is totally nonsensical.
Does this mean that a backlink from this blog would do more harm than good or would it still be ok to get a backlink from there?
The 2nd backlink is from this URL:
http://hughesglobal.com/2011/06 (PA:40 DA:41)
Again, this is a site that is unrelated to the niche and the target anchor text keyword appears in useless, nonsensical content.
Should I get backlinks from these first 2 sites as the competion have done?
OR
Should I only be focusing on blogs which are relevant to my niche or can I also use more general blogs which cover a wide range of random, irrelevant topics? Many of the backlinks for the number 1 site in google seem to be from irrelevant blogs.
Lastly, is it best to get editorially endorsed links which actually help to drive quality traffic to my own site rather than just having random links in irrelevant content as the competiton seems to?
The purpose of these questions is to help me to assess which backlinks I need to build and which ones to avoid so that I can start my link building campaign and improve my rankings.
Many thanks.
Sunil.
-
We've got a bunch of good stuff around that question:
http://www.seomoz.org/blog/which-link-metrics-should-i-use-part-1-of-2-whiteboard-friday
http://www.seomoz.org/blog/which-link-metrics-should-i-use-part-2-of-2-whiteboard-friday
http://www.seomoz.org/blog/17-ways-search-engines-judge-the-value-of-a-link
http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links
In terms of minimum scores for a link to be worthwhile - I don't really think of it that way. I use metrics to help inform whether a site that looks authentic/trustworthy is worth the effort or whether they might have some suspicious issues (e.g. are they selling links, buying links, getting penalized, regarded as low quality, etc).
The webinar I linked to above also covered this issue in-depth.
-
How do I identify good links in OSE?...and how do I know if it's a poor link, what are the variables?
The links for my competitor's site start at PA 45 and go down to 17. Is there a minimum Page or Domain authority that we need to stick to?
-
Easy and high authority don't often go well together - that's why link building is hard
In the presentation, I tried to cover as clearly and directly as possible how to identify good vs. poor link targets. However, if you're having difficulty there, you might try http://www.seomoz.org/blog/category/4 which has hundreds of articles on specific link building tactics and processes.
-
Hi Rand,
I'm finding the presentation quite confusing and unclear as it's difficult to read the values you're referring to on the slide.
I have located some competitor's backlinks using OSE and many are in content links in totally nonsensical articles on high authority pages and domains. How come these irrelavant, low quality articles are allowed on these supposedly high authority sites? I do not understand the process required to get these in content links.
I would like to get easy links which have high authority. What would you class as easy to get high authority links? How do I locate these in OSE and how do I get them?
Thanks.
Sunil.
-
Sunil - your timing couldn't be better! I just did a webinar on exactly this topic: http://www.seomoz.org/webinars/using-open-site-explorer-to-uncover-new-marketing-opportunities
Enjoy
-
There's also a video link right under the search button in OSE that says "See How It Works". That should do the trick.
-
Hey,
There is a intro webinar available on how to use SEOmoz right here: http://www.seomoz.org/webinars/seomoz-pro-tool-overview
If you need any more instruction or have specific questions, this webinar runs every Friday, so you could join then and ask all you want.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Problem on my site
Hello, thank you for guiding me
Competitive Research | | kaajshop 0
I had a problem with the speed of the site. I do not know how to solve this problem
this page:https://kaajshop.com/cat/700 -
Why does this site atlantapestcontrol.com rank so high?
I have been doing competitive research on the keyword phrase "atlanta pest control" this website atlantapestcontrol.com is #1. Why? The number 2 website makes some sense for its rank, but this one does not.
Competitive Research | | SammyL300660 -
Why is the Site indexed?
Hi, I'm trying to test a few things for which I've registered and set up new domains. For the set up I used Wordpress. Each Site has about three articles in it but no links pointing to them. Also I didn't take any measures to get my site indexed. However, one week later all my sites were indexed. Why is that and how can it be? I'm thankful for any answer since the problem is really ruining my test environment. The only clue I have, as to why this could be happening, is that I didn't remove the ping sites.Is that the reason? Or are there also other reasons? Thanks
Competitive Research | | Windex0 -
Local Real Estate Site vs Larger National Sites
Hello all, I am a local realtor that created my website with an idx feed. I am on page one but at the bottom. Question is how can a local real estate website rank better in the SERPS than the larger national brands? Any tips out there from those who have worked with real estate websites and seo? I'm trying to out rank the larger sites for my main keywords. Thanks all.
Competitive Research | | bronxpad0 -
Does it makes any difference if i use 's' at the end of keyword.
In terms of ranking and other stuff, how does adding 's' at the end of a keyword works ? For example - 'Custom Cases' in place of 'Custom Case' I am getting different results as well for both. Please advice....
Competitive Research | | viniyog0 -
Use of competitive kw search software for KW discovery for SEO
I use traditional methods for keyword discovery, but occured to me that perhaps competitive keyword software should be applied to competitor's sites for further possibilitites. Any opinions or experience using this strategy? I know it used primarily for PPC, but value for SEO KW discovery? Any personal recommendations on which programs considered most effective? Thanks. Alan
Competitive Research | | ahw0 -
Why do some websites that have hardly any backlinks, poorly optimised get placed above sites that are doing all they can with SEO?
For example take these two websites. www.rfasecurity.co.uk is a site that Iam working on and have had some success with yet snifferdogs.org.uk seems to be poorly optimised with little backlinks and still gets place higher. is it due to the key word in the domian name? The key search word is sniffer dogs New at this so any help would be appreciated regards Dave
Competitive Research | | ThePod0 -
Government Sites Cluttering Results?
Hi Guys, Have you ever come across government sites that are cluttering up SERP's that you're trying to rank for? For a new site that I'm working on one of the keyword terms is "driving test cancellations" and is in the UK. 3 of the top 4 results are government related sites which have verry little (if not nothing) to do with the keywords. Whilst these government sites are (very) loosley related to the keyword terms, and understandably have high pa/da, what would be the best way to try and rrank higher than these sites. I'm in the process of building links and social profiles - I'm really just wondering if there's something I'm missing that is an "easy fix" for jumping ahead of these sites - or getting them removed due to their lack of relevence. Gary...
Competitive Research | | perfectweb0