Frequent updating of pages on website to rank better
-
Will updating each page often for example everyday or few days, rank the page and/or website better in google.
The reason I ask is that I made 18 websites about three months ago and the traffic initially was alot higher and has fallen little by little thru the 3 months. Also how well my pages rank has also fallen. I just put out the websites, have done nothing else. No linking, etc. No updates.
It is evident that without new links coming in, the website will fall in rank ie., link aquistion velocity
But my question is if I update the pages and change content frequently will this improve my position in google and other search engines.
The traffic on websites over the three months if graphed sort of looks like a stair case going down.
-
I agree with Ryan and EGOL. Spend your time and energy on making content that users want to read, not in trying to outguess the search engines.
-
I believe such changes would offer zero SEO value, but I don't have any evidence to support my position, and I am not aware of any tests on this particular topic.
Google is very smart. They have billions riding on search quality. They have proven very effective at detecting duplicate content across billions of web pages. I am confident making minor changes to your content in the manner you described would have no effect at all on SEO.
Many sites offer a dynamic date on their pages. Naturally the date changes each day. Google only sees the HTML. They have no way to see the actual php code which alters the date in the HTML.
Another example is signatures and other information users change. If a user has 10k posts on a forum and changes their signature, then 10k pages could possibly change. The overall ranking of the page is not usually affected because of this change.
These are two examples as to why I disagree with the practice you are suggesting. As EGOL shared, making changes to impress users, not Google.
-
just to clarify things - I dont mean updating a page to make it more meaningful, like giving people the latest fashions on a fashion site, I mean purely changing the text of the page every 24 hours for example- leaving the main seo words the same like the title H2 tags, li tags etc. So bascially in the optimization sense everything is held equal except now we have most of the words changed on the page, but not the keywords. Also disregard gettin any new links because the page was helpful. I mean purely purely just the words change, every so often. WILL THIS make the page rank better even for a short period of time like a day.
-
It's all in the execution....
If you add a brand new, unique, substantive, interesting and accurate article every few days I bet your website will grow very powerful over time.
But, if you change yada yada yada text to yaba yaba yaba text you might get a little tiny boost in the SERPs for a while but it's not going to be enough to make a difference in your wallet.
People who try to impress their visitors usually rank a lot better than people who try to impress Google.
-
Will updating each page often for example everyday or few days, rank the page and/or website better in google.
There are many factors involved. Your question is a bit vague and it's hard to offer any firm reply. This falls along the "add a blog to your site is great for SEO" kind of advice. In general, adding a blog will help your site but only if it is done in a quality manner. You can't simply add a blog to your site and check it off your list as "done" and expect better rankings. The same idea would be applied to updating your content.
Do you have a clothing site? Then updating your content with your latest sales, fall fashions, etc. as appropriate would be helpful for users and probably rankings as well.
Do you own a health product site? Updating your content with latest health trends (acai berry, etc), product recalls, latest studies, etc. along with your sales and other helpful information for users should have a positive effect for your site.
I would not advise you to make changes just for the sake of making a change. You are not adding any value to users in the process.
With respect to your traffic drop, I would suggest taking a step back and re-evaluating your content. If you have high quality content then it should be earning some links and mentions. If that is not happening perhaps your content quality could use a boost. What changes can you make to your content to make it more engaging? Can you incorporate latest headlines into your site? How can you take your site to the next level? What can I offer that would make users WANTS to link to my site, tweet about it, etc.
These are the questions I would suggest you focus on.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Speed or Site Speed which one does Google considered a ranking signal
I've read many threads online which proves that website speed is a ranking factor. There's a friend whose website scores 44 (slow metric score) on Google Pagespeed Insights. Despite that his website is slow, he outranks me on Google search results. It confuses me that I optimized my website for speed, but my competitor's slow site outperforms me. On Six9ja.com, I did amazing work by getting my target score which is 100 (fast metric score) on Google Pagespeed Insights. Coming to my Google search console tool, they have shown that some of my pages have average scores, while some have slow scores. Google search console tool proves me wrong that none of my pages are fast. Then where did the fast metrics went? Could it be because I added three Adsense Javascript code to all my blog posts? If so, that means that Adsense code is slowing website speed performance despite having an async tag. I tested my blog post speed and I understand that my page speed reduced by 48 due to the 3 Adsense javascript codes added to it. I got 62 (Average metric score). Now, my site speed is=100, then my page speed=62 Does this mean that Google considers page speed rather than site speed as a ranking factor? Screenshots: https://imgur.com/a/YSxSwOG Regarding: https://etcnaija.com
Technical SEO | | etcna0 -
My SEO friend says my website is not being indexed by Google considering the keywords he has placed in the page and URL what does that mean?
My SEO friend says my website is not being indexed by Google considering the keywords he has placed in the page and URL what does that mean? We have added some text in the pages with keywords thats related the page
Technical SEO | | AlexisWithers0 -
Is it better to use XXX.com or XXX.com/index.html as canonical page
Is it better to use 301 redirects or canonical page? I suspect canonical is easier. The question is, which is the best canonical page, YYY.com or YYY.com/indexhtml? I assume YYY.com, since there will be many other pages such as YYY.com/info.html, YYY.com/services.html, etc.
Technical SEO | | Nanook10 -
Many Pages Being Combined Into One Long Page
Hi All, In talking with my internal developers, UX, and design team there has been a big push to move from a "tabbed" page structure (where as each tab is it's own page) to combining everything into one long page. It looks great from a user experience standpoint, but I'm concerned that we'll decrease in rankings for the tabbed pages that will be going away, even with a 301 in place. I initially recommending#! or pushstate for each "page section" on the long form content. However there are technical limitations with this in our CMS. The next idea I had was to still leave those pages out there and to link to them in the source code, but this approach may get shot down as well. Has anyone else had to solve for this issue? If so, how did you do it?
Technical SEO | | AllyBank1 -
How do I fix issue regarding near duplicate pages on website associated to city OR local pages?
I am working on one e-commerce website where we have added 300+ pages to target different local cities in USA. We have added quite different paragraphs on 100+ pages to remove internal duplicate issue and save our website from Panda penalty. You can visit following page to know more about it. And, We have added unique paragraphs on few pages. But, I have big concerns with other elements which are available on page like Banner Gallery, Front Banner, Tool and few other attributes which are commonly available on each pages exclude 4 to 5 sentence paragraph. I have compiled one XML sitemap with all local pages and submitted to Google webmaster tools since 1st June 2013. But, I can see only 1 indexed page by Google on Google webmaster tools. http://www.bannerbuzz.com/local http://www.bannerbuzz.com/local/US/Alabama/Vinyl-Banners http://www.bannerbuzz.com/local/MO/Kansas-City/Vinyl-Banners and so on... Can anyone suggest me best solution for it?
Technical SEO | | CommercePundit0 -
Keyword place in page HTML code? Higher is better?
Hello, is it important to place keyword more higher in html code Our situation: item page. H1 and all text about this item with keyword mentioned three times is in the end of html code? Competitors pages with info about item, but higher keyword place and description in html code make better in SERPS. Could it be reason? Could we change place of text about item in html code ? Giedrius, Lithuania
Technical SEO | | Patogupirkti0 -
Ecommerce website with too many links on page
Hi, I'm working on onsite seo for an ecommerce website and my recent report has shown that I have a high number of pages where there are 'too many links on page'. Does anyone have tips on how to avoid this when we're using mega menus, plenty of navigation for the user and links to products on each page? Thanks
Technical SEO | | Will_Craig1 -
Ranking Implications due to Altering Page Names
I'm working on a very large (over 2500 pages), very old website (with pages created in the late 90s). The structure of the site is a mess (it still shows subtle sings of Frontpage!). We are trying to move to a more uniform, dynamic solution. My question is: what sort of implication will there be on search rankings if we implement 301 redirects from the very old pages (that are poorly named) to new pages which follow a uniform pattern. Some of these pages have external links pointing to them and others (most) just have internal links pointing to them which will be adjusted to the new urls. Does the age of the page have a significant implication on rankings? Is there a better way to this than 301 redirects? Thanks for the help
Technical SEO | | Bartell0