Buying a website and redirecting everything
-
We are considering purchasing an existing website in our industry with a domain authority of 52 and 20K inlinks and redirecting it to our new website with a domain authority of 26 and 1,000 inlinks. Would this be the best way to improve our new site's authority and inlinks? Would Google penalize us for doing that or would it effectively transfer the old sites authority to us?
-
As Joseph said, using a 301 redirect will not be tracked as a referral but instead will be direct. Taking over a company with many indexed pages can be time consuming but as he said, over time your authority and in links will be improved.
-
Thanks Kieran and Joseph. @Kieran, we would be taking over the company, so we wouldn't want that site to function separately anymore. @Joseph, that was the plan we would follow when we take over.
What would happen to the existing rankings of the old site at that point? If the old site (that we are buying) ranked on the first page for "cool widgets" and we are on page 10 right now, would we see an immediate improvement, or would all of those rankings be lost?
-
- In google webmaster tools you would need to verify the domain.
- Get a list of similar pages your website has with the other one you want to buy.
- 301 all of the pages to a similar page on your existing website.
- Tell google you did so in webmaster tools.
The reason you want to 301 these pages is because you want to rank for those as well and you dont want all of the people finding links on the web and being redirected to your home page. The authority will happen over time.
-
No and No
You cant transfer authority really you may transfer the traffic for a while by the redirect but I would stick with the old site and work it as is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Buying links - where is the line drawn?
I apologise in advance if this has been discussed before, but I'm a bit confused by this whole buying links/outreach scenario. Example.. High ranking PR site (PR 85) has people advertising they can get you links from that site in exchange for money.
White Hat / Black Hat SEO | | nick-name123
You would give them an article and it would look natural and a link - branded or keyword - links back to you. This is not new to people here who know of this. Obviously there is a difference between a link farm (crap site just selling links) and one of these highly recognised sites where you can obtain a link from. I'm sure a goody 2 shoes will now tell me 'i should do everything natural not be tempted', but I actually dont know where the line is drawn between the same site giving a natural link to me and someone selling a link from the same site. Google isnt going to downgrade the site I'm sure but how do they combat this or even do they combat it? Do we have to accept that buying links is still a normal process and if done in moderation and discretely, you can get away with it?1 -
Increase in spammy links from image gallery websites i.e. myimagecollection.net
Hi there I've recently noticed a lot of spammy links coming from image gallery sites that all look the same, i.e.: http://mypixlibrary.co/ http://hdimagegallery.net/ http://myimagecollection.net/ http://pixhder.com/ Has anyone else seen links from these? They have no contact details, not sure if they are some form of negative SEO or site spam. Any ideas how to get rid? Thanks
White Hat / Black Hat SEO | | Kerry_Jones0 -
Hreflang/Canonical Inquiry for Website with 29 different languages
Hello, So I have a website (www.example.com) that has 29 subdomains (es.example.com, vi.example.com, it.example.com, etc). Each subdomain has the exact same content for each page, completely translated in its respective language. I currently do not have any hreflang/canonical tags set up. I was recently told that this (below) is the correct way to set these tags up -For each subdomain (es.example.com/blah-blah for this example), I need to place the hreflang tag pointing to the page the subdomain is on (es.example.com/blah-blah), in addition to every other 28 subdomains that have that page (it.example.com/blah-blah, etc). In addition, I need to place a canonical tag pointing to the main www. version of the website. So I would have 29 hreflang tags, plus a canonical tag. When I brought this to a friends attention, he said that placing the canonical tag to the main www. version would cause the subdomains to drop out of the SERPs in their respective country search engines, which I obviously wouldn't want to do. I've tried to read articles about this, but I end up always hitting a wall and further confusing myself. Can anyone help? Thanks!
White Hat / Black Hat SEO | | juicyresults0 -
Is linking out to different websites with the same C-Block IP bad for SEO?
Many SEOs state that getting (too many) links from the same C-Block IP is bad practice and should be avoided. Is this also applicable if one website links out to different websites with the same C-Block IP? Thus, website A, B and C (on the same server) link to website D (different server) could be seen as spam but is this the same when website D links to website A, B and C?
White Hat / Black Hat SEO | | TT_Vakantiehuizen0 -
Can a hidden menu damage a website page?
Website (A) - has a landing page offering courses Website (B) - ( A different organisation) has a link to Website A. The goal landing page when you click on he link takes you to Website A's Courses page which is already a popular page with visitors who search for or come directly into Website A. Owners of Website A want to ADD an Extra Menu Item to the MENU BAR on their Courses page to offer some specific courses to visitors who come from Website (B) to Website (A) - BUT the additional MENU ITEM is ONLY TO BE DISPLAYED if you come from having clicked on the link at Website (B). This link both parties are intending to track However, if you come to the Courses landing page on Website (A) directly from a search engine or directly typing in the URL address of the landing page - you will not see this EXTRA Menu Item with its link to courses, it only appears should you visit Website (A) having come from Website (B). The above approach is making me twitch as to what the programmer wants to do as to me this looks like a form of 'cloaking'. What I am not understanding that Website (A) URL ADDRESS landing page is demonstrating outwardly to Google a Menu Bar that appears normal, but I come to the same URL ADDRESS from Website (B) and I end up seeing an ADDITIONAL MENU ITEM How will Google look at this LANDING PAGE? Surely it must see the CODING INSTRUCTIONS sitting there behind this page to assist it in serving up in effect TWO VERSIONS of the page when actually the URL itself does not change. What should I advise the developer as I don't want the landing page of Website (A) which is doing fine right now, end up with some sort of penalty from the search engines through this exercise. Many thanks in advance of answers from the community.
White Hat / Black Hat SEO | | ICTADVIS0 -
Can one business operate under more than one website?
Is it possible for a business to rank organically for the same keyword multiple times with different web addresses? Say if I sell car keys and I wanted to rank for "buy new car keys" and I set up two different website say ibuycarkeys.com and carkeycity.com and then operate under both of these, would Google frown upon this?
White Hat / Black Hat SEO | | steve2150 -
Advice on using the disavow tool to remove hacked website links
Hey Everyone, Back in December, our website suffered an attack which created links to other hacked webistes which anchor text such as "This is an excellent time to discuss symptoms, fa" "Open to members of the nursing/paramedical profes" "The organs in the female reproductive system incl" The links were only visible when looking at the Cache of the page. We got these links removed and removed all traces of the attack such as pages which were created in their own directory on our server 3 months later I'm finding websites linking to us with similar anchor text to the ones above, however they're linking to the pages that were created on our server when we were attacked and they've been removed. So one of my questions is does this effect our site? We've seen some of our best performing keywords drop over the last few months and I have a feeling it's due to these spammy links. Here's a website that links to us <colgroup><col width="751"></colgroup>
White Hat / Black Hat SEO | | blagger
| http://www.fashion-game.com/extreme/blog/page-9 | If you do view source or look at the cached version then you'll find a link right at the bottom left corner. We have 268 of these links from 200 domains. Contacting these sites to have these links removed would be a very long process as most of them probably have no idea that those links even exist and I don't have the time to explain to each one how to remove the hacked files etc. I've been looking at using the Google Disavow tool to solve this problem but I'm not sure if it's a good idea or not. We haven't had any warnings from Google about our site being spam or having too many spam links, so do we need to use the tool? Any advice would be very much appreciated. Let me know if you require more details about our problem. <colgroup><col width="355"></colgroup>
| | | |0