Give your opinion about our keyword strategy
-
This is our idea on how to create pages. Please give us your opinion on this way of targeting keywords.
Meta Title
Tickets [destination] | Tickets.nl | Flights [destination]
Meta description
Book your ticket to [destination] online and find the cheapest tickets in just a few clicks…
H1: Tickets [destination]
H2: Cheap ticket to [destination] – city of …
Image Tekst with focus on tickets + destination and ticket + destination
City guides general information, More information city guide
introduction Short snippets of content.More information city guide
Short snippets of content.Additional tekst on flights + destination.
-
Hi Vliegtickets.nl,
For targeting keywords, this is a good start. Putting your keywords near the beginning of your meta titles and descriptions is proper format and will help your click-through rate.
However, as stated previously, make sure not to use the same word repeatedly throughout the tags. By using more varied text while focusing on variations of your keywords, you can optimize your keyword use and not have your text read like spam. Also, make sure not to waste characters on smaller, unnecessary words; instead, create short phrases emphasizing your keywords. As well, make sure your keywords are used within the first 100 words of visible text on your site. This will help your keyword ranking even more than emphasizing the keywords in the meta description.
If you are inquiring about overall page building, then also be sure your site design is static, organized and has lots of relevant information pertaining to your keywords on the main page. A clear call-to-action and contact form in the upper right hand corner is also an essential component.
-
Don't forget brand!
-
Maybe it is just me, but I tend to follow a basic method, but branch much wider than the template approach you have provided above. The major issue I see with an approach like you have provided above is that it doesn't leave room for the long tail of search. Granted to be fair what your talking about from a meta tag prospective is merely following best practices, I do try to be consistent between my tags and my content. So back to my point about the long tail. The long tail approach might lead way to character issues if you stick with a template approach. I would create a huge spreadsheet, get a large group of people and keep on keeping on, but be different and don't try to use excel to concatenate to get it all done.
-
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
This is more page structure than keyword usage. Are you telling me with this example that you plan to use your keyword 4-8 times within the page copy? Is the targeted keyword Ticket as it is bolded? Or the destination also? Or the keyword phrase of ticket + destination?
Does your image have the keyword in the alt tag?
To grade your page use the On-Page Report Card
I hope this answered your question
-
The meta description doesnt affect ranking. It does affect click through - use it to get your visitor's attention and interest.
Aside from that, watch out for using the same word or words too many times. Not only will search engines view that as spammy, people won't like it either.
-
I think it will be better to start your meta description with Ticket booking to destination .... try not to use to much short words like: and, or, to , and do not use to much ticket words in content otherwise google will interpret your content as keyword spamming
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimizing images on website. Is it bad to use the same alt names and keywords?
I have a webpage that I have 6 separate images showing step by step instructions of how to use our product with a sentence describing instruction inside image. I took screenshots of the instructions from the products App and uploaded them to webpage because they provide a great visual. I want to make sure I optimize correctly, can I use the same keywords for all the image names?
On-Page Optimization | | artscube.biz0 -
Keyword Optimisation
In terms of on page optimization for Key words, should I be trying to optimise the page for all the keywords in my adwords campaign, which is approximately 200… or just the words that generate the most click throughs, etc
On-Page Optimization | | Hardley1110 -
What is the best way to target two keywords with one website?
I have a client that needs to target two different citys for her service. I have her front page ranking first page for one of the cities, but I have tried all sorts of things and can't get her front page to rank first page in the second (and less competitive) city. I know the drill about making a second page and trying to rank that page but is there a better way?
On-Page Optimization | | jonnyholt0 -
Avoid Keyword Self-Cannibalization. Please Help
This has been addressed plenty of times but I cannot find an example that addresses my issue so that is why I am posting this. I am getting the following Self-Cannibalization error for my Homepage and I am trying to fix it but I just don't see it or maybe I do not understand this correctly. http://fake-diploma.com Keyword Fake Diploma Cannibalizing link"How to make a fake diploma", "How to get a fake diploma", "Making a Fake High School Diploma", "Fake Diploma Template", and "Framing your fake diploma" My understanding is that for Self-Cannibalization to occur I would have to have a link on this page pointing to another page using "Fake Diploma" as my anchor text since I want this page to rank for Fake Diploma. I do have the left sidebar which contains my most recent post and my of my titles do include Fake Diploma but I thought that since they were not an Exact Match and are actually longtail keywords that they did not matter or cause Self-Cannibalization. Am I wrong? How do I fix this.
On-Page Optimization | | diplomajim0 -
Title Tag: Phrases vs. Keywords Separated by "|"
Hello, One of my client's old sites has all category titles of the form (for example) running shoes | running shoe | walking shoes | walking shoe including many that perform well with over 60 characters. I'm in the process of rewriting the titles into something like Running and Walking Shoes, A quality shoe at OurShoes.com The reason I'm rewriting them is for future google penalties, and to look better to possible guest post opportunities. Also to look better in the SERPS But the old style is performing very well. What are the real pros and cons of each? Thanks.
On-Page Optimization | | BobGW0 -
KeyWord Density?
What is an acceptable density for a keyword? It's wise to push it as close to spam without sacrificing user experience, correct? I read an article on SeoMoz (outdated I think) that mentioned 6%. If it's a keyword phrase, do you have to make sure you don't go over the density level of a particular word in the phrase. If it's a three word phrase, do you have to not use any one word more than X% or just monitor the exact keyword.
On-Page Optimization | | JML11791 -
Is it wise to target different keywords for each page?
I am running a dating site, I am trying to focus on 5 keywords on the index page. My Search page is one of the 4 other pages on the site. My question, is it wise to target different keywords on these pages or am I better off focussing on the same 5 keywords as the index page? Thank you,
On-Page Optimization | | debeenus0 -
My homepage no longer ranks for a keyword, instead a page from the blog now appears in the results
Hello, Our site used to rank for a specific keyword - "eco products", with a link going to the homepage. However, in the last few weeks, we've noticed that the home page no longer ranks for this keyword, and instead the second result on the page is a link to a catagory page on our blog. I'd be very grateful if anyone had any information about why this might have happened, and what possible steps I could take to remedy the situation. Many thanks, Sophy
On-Page Optimization | | sophycolbert0