What is the best way to transfer a sites link juice.
-
We have been building a new website for one of our clients which he wants it to replace an existing website which will be taken down shortly.
The existing site has a reasonable amount of inbound links and we would like to redirect that link juice to the new website, can anyone tell me what the best way to do this would be.
Thanks
Fraser
-
Thanks Gianluca,
We fall under number 4.
-
Hi!
there are several options depending on the situation.
- The new site is essentially redesigned but maintains the URLs structure > the links will still work (I know it is now your situation, but 1 to consider);
- New site, same domain name, same content, but different URLs structure > 301 the old URLs to the matching content new ones via .htaccess (assuming the site is hosted in an Apache environment);
- New site, same domain, different content structure and different URLs structure too > 301 the old URLs to the most related content page of the new site
- New site, new domain name, same content but different URLs structure > as point 2, but in this case you can also use the "Change of Address" option in Google Webmaster Tools (under "Site Configuration"). I think that Bing webmaster central offers a similar option
- New site, new domain name, different content structure and different URLs structure too > as point 3 but with the GWT option too (and maybe BWC as well).
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Removing links from rubbishy 'blog' sites
I need to remove around 800 bad links, probably about 500 domains as a very rough estimate. These were built by a previous link building company. Here some example domains: http://globalweddingblog.com
Link Building | | Coraltoes77
http://theweddinginsider.net
http://www.couturefashionissues.com
http://www.topfashionlabels.com
http://weddingworldnews.com
http://www.savingsdistrict.com
http://bestfemalesblog.com
http://mylatestfashion.com
http://lastfashion.net
http://womansonlineblog.org I have already tried emailing a hundred or so with a manual link request - with zero outcome. Hardly surprising when you consider the types of sites they are. I've had a quote for a link removal service, but I'm not sure if it's wise to pay someone to do this work - not sure what resources/tools they would have above and beyond what I can access and there could be increased risk. Any advice?0 -
Easiest Way to get Wiki links
1.What is the easiest way to fetch a backlinks from wiki sites.Wiki answers.Wikipedia or any other site. Any one kindly guide me in detail how to do it?Not interested in creating and maintaining page. 2.What if I need multiple links?
Link Building | | csfarnsworth0 -
Best Back Links (paid/unpaid) Real Estate
Where can I get the best backlinks for Real Estate? I don't care if it is paid/unpaid. As long as it's not the kind of paid link Google would go after. Paid directories are A OK. Please help 🙂 Keywords: property management, vacation rentals, real estate, real estate agent, realtors
Link Building | | JML11790 -
First links for a new site?
What would be the first links you get for a new site? Yahoo and BOTW directory links? What are your favorites?
Link Building | | Mozzin0 -
Links from Related Sites with Low PR or semi-related sites with High PR?
Is it better to get a link from a site with lower PR but related content or higher PR but semi-related or unrelated content? For example, if I sell shoes, would a link from a PR1 or PR2 shoe or apparel site be better or a link from PR4 website that sells books be better? I'm not talking about sites with completely unrelated content, but how relevant is PR in obtaining relevant links if I am trying to raise the PR and rankings of my own site?
Link Building | | applesofgold0 -
Links for edu and gov sites
So it is general knowledge that links from .edu and .gov sites are valued higher by Google. So, I hired some guys on freelance sites to help me buildlinks and get some love from SERPS. But one thing I notice quite often is that some of these links are actually like *.edu.tw (with a international TLD after .edu) What is your thoughts on links like that, do they have ANY edu value?
Link Building | | limens1 -
Where are all the sites that are linking to me?
I need to compile a list of all the siters linking to my site, but my open site explorer analysis shows very few links. I know for certain that there are many many more sites linking to it (it's an academic site and there are links to it from a lot of academic directories). What am I doing wrong?
Link Building | | michalseo0 -
Links from multiple sites coming from the same server?
Hi SEO Mozers, As I structure my link building campaign I come across alot of directories some of which are located on the same server. If I am to place links on these sites is this is negative signal for big G? The reason I ask is because I see that a competitor has used these various directories and is ranking on the no 1 spot for a moderately competetive keyword. I am able to place links on the sites with almost no effort at all therefore even if it does not pass alot of link juice is it still worth it for me. But if this is seen as a negative I would not persue it. What is your thoughts on this? Thanks in advance, Ross
Link Building | | rtavs0