Link Juice flow control
-
Hi,
I'm really interested in a good explanation of how to control the flow of link juice. Most of my inbound links currently go to my home page, and I was just wondering how to maximise the link juice flow to those pages that I want ranking.
- Is there any benefit to nofollowing pages in my navigation that I don't need to rank?
- As above, but with links in my footer, such as privacy policy and the like (can i not waste link juice on these pages?)
- Does more link juice flow to pages higher up in my code?
These are just some of the questions I'm concerned with. Basically, I'd really like to know the best-practices for sending link juice to where it is needed most.
Thanks,
Matt - No Yelling Driving School
-
No, nav and footer links do not suck juice that you could otherwise redirect somewhere else via 'nofollow'.
Yes, juice is split evenly between all outgoing links on a page. So if you reduce the number of links (by deleting them, not just making them 'nofollow') then you can increase the juice passed to the remaining links on the page. This is why it's rarely a good idea to have a page with tons of links on it; each one is going to only pass a little bit of juice.
Having said that, nav and footer links can be very helpful for the humans who visit your site, so you don't want to strip them all away and make your site hard to use. But If you have dozens of barely-useful links jammed into your footer then you should probably nuke those.
Design your site for humans. And trust that Google will do something reasonable with the link juice flowing around your site.
-
OK, to tighten up the question a bit after having read the articles:
-
Do nav and footer links 'suck' link juice? (this may seem a stupid question, I just want to be sure)
-
Is link juice split evenly between links on a page?
Thanks,
Matt
-
-
It used to be possible to use nofollow to redirect more juice to where you wanted it. But Google changed the algo so now that's not the case. See Rand's excellent pieces on it here: http://www.seomoz.org/blog/google-maybe-changes-how-the-pagerank-algorithm-handles-nofollow and http://www.seomoz.org/blog/google-says-yes-you-can-still-sculpt-pagerank-no-you-cant-do-it-with-nofollow
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No PA and no DA and no back links.
Hello Friends, I am having some problem in my website. I hosted this before 4 months. I have done some seo work related to back links. But when I see in opensiteexplorer than it does not show any back links even It shows 1 DA and 1 PA but why?
Technical SEO | | docbeans0 -
Links from the same server has value or not
Hi Guys, Sometime ago one of the SEO experts said to me if I get links from the same IP address, Google doesn't count them as with much value. For an example, I am a web devleoper and I host all my clients websites on one server and link them back to me. Im wondering whether those links have any value when it comes to seo or should I consider getting different hosting providers? Regards Uds
Technical SEO | | Uds0 -
Damage Control
So here's the deal.....I HAVE to link my external website www.ldnwicklesscandles.com....and any shopping/ecommerce sections of it to my company sponsored website: ukwicklessscents.scentsy.co.uk so all transactions go through that. Why do a separate website you might ask? ....our company websites are extremely limited in design and content we're allowed to add like blogs, etc, etc and things to add content to help with longtail searches. So most of us involved with the company do external sites and link to our other sites. Which means I have link juice spread over the two sites because so much of the site is linking out...which most means I've got to work twice as hard. Although my hands are really tied with a lot of things with this, I'm wondering if there's anything you might recommend to lessen the damage so to speak....maybe like changing the navigational structure of my external website so I'm only linking out when absolutely necessary? I've been reading about navigational structure and it mentions the home page should only link out to the most important pages? Would this work? Maybe none of this is something I should worry about? It seems some of the high rank sites for keywords like scentcity.com who are using the left side bar like I have and the main page with lots of links to her company sponsored site seem to rank despite all this?? Any suggestions or advice would be appreciated. x
Technical SEO | | cmjolley0 -
Internal linking with Old Content
Hello, I have a sports website in which users write their opinions about the sporting events that take place every day throughout the year. Each of these sporting events generates a new page or URL indicating the match with date. For example: www.domain.com/baseball/boston-v-yankees-04-24-2012-1234.html The teams face several times a year, and each match creates a different URL or page. I would like to link old pages to new pages and vice versa. How would you recommend these pages to be linked? Linking them to each other or linking old pages to new pages that are generated or otherwise? I would appreciate your orientation and help in this case. Thank you.
Technical SEO | | NorbertoMM1 -
Does Yelp pass link juice?
This is probably a profoundly obvious question, but I can't seem to find an explicit answer on the internet, so I'll ask it here: Yelp's links out to local business websites are not nofollow'd, but they go through a javascript-based redirect. My understanding is that javascript redirected links do not pass link juice, so a link from a yelp profile will not directly impact my page authority; however, it looks like yelp does use nofollow judiciously for internal links, so I don't understand why they would allow follow for these "useless" outbound links. Do yelp's javascript-redirected links pass link juice?
Technical SEO | | tvkiley0 -
What loss of value would this link experience?
What loss of value would this link experience? If the link is actually a link to the from site that is 301'd to your site like this example below: i.e., www.domain.com/29834?=www.yourdomain.com My thought is that simply because you're going through a redirect (In this case a 301) you will lose slight value there. But I'd love to hear your thoughts and reasoning on any other affects if any (direct or indirect) you think it may have.
Technical SEO | | Webfor1 -
Link Share Matrix
Our developers have requested our "Link Share Matrix" - does anyone know what a Link Share Matrix is? Google and the Wiki haven't provided any decent results so I still don't know exactly what it is. Thanks in advance 🙂
Technical SEO | | Seaward-Group0 -
What Are The Page Linking Options?
Okay, so I'm working with a site that has pretty good domain authority, but the interior pages are not well linked or optimized. So, it ranks for some terms, but everything goes to the home page. So, I'd like to increase the authority of the interior pages. The client is not wild about spreading targeted juice via something like a footer. They also don't like a "Popular Searches" style link list. The objection is that it's not attractive. They currently use cute euphemisms as the linking text, so like "cool stuff" instead of "sheepskin seat covers." In that made up example, they'd like to rank for the latter, but insist on using the former. What about a slide show with alt text/links? Would that increase the authority of those pages in a term-targeted kinda way? Are there other options? Does it matter how prominent those links are, like footers not as good as something higher up the page? They currently use a pull-down kind of thing that still results in some pages having no authority. Do bots use that equally well? Thanks!
Technical SEO | | 945010