Keyword Self-Cannibalization
-
Hi, Happy Friday!
I was advised to look at the SEO strategy of a UK SEO company and copy a technique they used, however, I have doubts that this technique is any good.
So mydomain.com targets My Domain
For my main keyword phrase, I was told to place a link to a newly created inner page in my footer, targeting the main keyword and on this page, create unique content which points back to my homepage.
Now I also have mydomain.com/my-domain.php which has a link to mydomain.com with anchor text My Domain.
Based on the SEOMoz reports, this now seems to be Keyword Self Cannibalisation and I think that it is diluting link juice and the value of my SEO on my homepage for this term rather than helping.
Can you advise if this technique is wrong?
-
Great resources, thanks for sharing these and your opinion too.
It certainly seems to be an area of SEO where a period of testing is going to be required to get the best fit for us.
-
I have not tested this, but It could have merit,
puting link in the footer may limit self canabization, and you will be getting more back. Except I remeber that links back to home page do not pass much credit for link text.
http://www.seomoz.org/blog/testing-the-value-of-anchor-text-optimized-internal-linkssimply linking from your home page to moe then one child pages and back will raise the page rank of your home page but lower the PR of the child pages
this pr calc will show that
http://www.webworkshop.net/pagerank_calculator.php -
If newly created inner page and home page target the same keyword then definitely it will be an issue.
Whereas internal links with different anchor texts will be helpful.
-
In short, each page on your site should focus a single keyword or phrase. You can stretch it further but doing such dilutes your SEO efforts.
If your home page targets "my domain" then it should be the only page on your site to target that exact phrase. You would need to alter the phrase on other pages to avoid cannibalization.
If you are willing to share your domain name and the page involved we can offer more specific feedback.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do i rank for 1000 keywords?
i have dr 25 and 200 referring domains and ranking for 90 kws in usa. i saw this trend that if you rank for more kws then chances are that you can rank for those high traffic kws in 1 to 5 positions. what i mean is that it increases your odds ? possible answer1 :increase dr and da both and ur and pa ( ahrefs and moz) i know pagerank matters but these are some metrics we can look at for right now possible answer 2 : get a lot of backlinks maybe from same site but how does my backlinks can help me to rank for 1000 kws so that i can have at least 100 kws to rank in position 1 to 5? detailed answers will defi be appreciated
Intermediate & Advanced SEO | | Sam09schulz0 -
What to do when on your keyword there are no questions ?
Let me give me you an example. For example for the keyword title tag (let's imagine) I would want to rank on that. I go to the keyword explorer or related searches at the bottom of google there are many questions people have.. I find expressions (with the same user intent) such as "title tag length", "title tags generator", " "why are title tag importants" (I found this one using the are questions drop down menu of the keyword explorer). With this in hand I can create a page where I answer all those questions. I would have all those expressions being an H2 and answer the questions using related phrases and context word that I will find with the keyword explorer in my paragraph below. Let now take one of my keyword "Sicily bike tours". If I type this expression int he keyword explorer...the only related phrases (with the same user intent) that I find are "Sicily bike tour", "Sicily cycling tours", "Sicily bike trips"... (first thing I noticed is that it is just variation of my main expression not really question...). If I look at questions I find "what is the highest elevation in Sicily" or "How safe is Sicily for tourists". I don't imagine on a page that sells bikes tours in Sicily having h2 tags that answers those questions... and this is not what people that rank do, they describe their tour and this is what is confusing to me. Let's now take a secondary related keyword to main keyword. Let' s take "Sicily cycling tours" (it is a secondary related keyword to "Sicily bike tours". Based on the keyword explorer, the secondary related phrases to "Sicily cycling tours" are "tour of Sicily". "trips to Sicily".... ( isn't that going to be boring and look unnatural to use all those expressions ? ). There are all synonyms of my expression but not really different which is my worry ? Or can I use an expression such as "Sicilian villages" or "Sicily maps" even though they don't have the same user intent) as my secondary related keyword "Sicily cycling tours". Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Keyword position history?
Are there any tools out there to see historical positions of keywords for competitors? I haven't been tracking the keywords, just wondered if there is any cached data anywhere?
Intermediate & Advanced SEO | | seoman100 -
Good or bad adding keywords in Pinterest description?
I added all keywords in description. Will this affect my website, Google takes this as negative way? I am not adding keywords on my own website, but adding keywords to third party website? https://www.pinterest.com/pin/304555993526970292/
Intermediate & Advanced SEO | | bondhoward0 -
Best Tool For Finding Related Keywords?
What is the best tool for finding related keywords to the primary keyword we are targetting? Cheers
Intermediate & Advanced SEO | | webguru20140 -
When is it recommended to use a self referencing rel "canonical"?
In what type of a situation is it the best type of practice to use a self referencing rel "canonical" tag? Are there particular practices to be cautious of when using a self referencing rel "canonical" tag? I see this practice used mainly with larger websites but I can't find any information that really explains when is a good time to make use of this practice for SEO purposes. Appreciate all feedback. Thank you in advance.
Intermediate & Advanced SEO | | SEO_Promenade0 -
Rankings and keywords
I have a site www.firewall-cs.com that I have been working on for 4 months. The first 2 months the keywords were going up and then...dropped like a rock! We didn't build the website, but it is a Wordpress site so I can make some changes. For the keywords that have "IT" in them, we haven't been able to recover. It's like Google isn't even reading the home page. The home page slider has the H1 in it and has 3. I have told this to the client. Plus there isn't a lot of content on the page. Is the H1 issue enough for the word "IT Support Orlando" to not rank? Any suggestions would help! Thank you.
Intermediate & Advanced SEO | | ClickIt0 -
High search volume keywords
The problem is that our index is not in serps anymore with the high volume keywords (Pfizer, Roche, johnson & johnson).
Intermediate & Advanced SEO | | bele
We still keep these keywords in title, but it brings not much results. We made page www.domain.com/pfizer , added there Pfizer products with unique descriptions.
Product pages started to drive visitors, but not the www.domain.com/pfizer page. If we add a blog to the top of this page and add unique posts about Pfizer company news, would it help?
In this case this page would be unique, refreshed with new info, and have rotating pfizer products. Maybe some other suggestions?0