Another guest blogging question (sorry people)
-
So I use myblogguest to find blogs to exchange content for links with.
So a few things I need clearing up really,
If you cant write relevant content to the website you want to push, does this mean writing content on something you know something about lets say football and putting anchor text links in the byline to a electronic shop would not work and is not worth doing?
On the flip side lets say you get a copy writer to do it for you but the blogs wanting to use the content are not relevant to your website.
So your articles about football and your website sells football equipment but the blogs wanting to use the content are general blogs with 20 categories covering everything.
Cheers
-
Thanks James, this also helped me.
-
Thank you for the great reply, I will try and follow your advice on my next guest blog (although I do find it a little difficult to find those blogs which use ''write for us' but I will give it another go).
-
Ideally, you want a relevant blog and a relevant article and I would always try to get both of those when you're doing guest post based link building. If you can't, then I would favour an irrelevant article on a relevant blog, rather than the other way round, but you should always be able to find a way to make the article relevant if you think creatively.
Like James mentioned, if you can find an appropriate category page on a general blog, then this is better than putting it in on a generic archive page; but there are few "general blogs" which are really worth getting a link from.
I don't think the positioning of a link matters enormously to be honest. A text link in the body provides surrounding text which to some extent acts like anchor text in defining relevancy; but as long as the page isn't a mass of generic content and links; then it shouldn't really matter too much.
I do use guest blogging, yep, but I don't use myguestblogger or any similar services. I find targeted outreach to relevant blogs and sites tends to provide a much higher ROI and allows you to build relationships with quality sites where you can get repeat article placement in the future. The vast majority of sites looking for content on myguestblogger are relatively worthless.
-
So even if the blog is not relevant, making the article relevant to my site will help more with ranking.
Do you think having the anchor text link in the body of the article would work better then in the byline or this has equal benefit? I have read the further up the page the link the better.
Just wondering, do you use guest blogging for your link building? What do you find is the best type of link building?
-
Well if you target a general blog I guess they would have a sports section where you can add your football article. They should allow you to add one related link to the post if it fits the niche, I mean you can not write a football article and link to a debt funding site.
In my experience I do not use those blogger networks, I prefer to go direct to websites, as I see more value when I exchange content this way.
-
Essentially, a link is a link.
If you get a link from an unrelated site surrounded by irrelevant text; it's going to be a pretty low quality recommendation, but it's unlikely to do you any harm and may be worth doing if the linking site has good overall domain strength.
That said, having a link surrounded by relevant and related body text is much better, as the accompanying content can help to influence the perceived relevancy of the anchor text and may actually work to drive traffic to your site if referencing something of value.
I think the question you need to be asking, especially around myblogguest and similar resources for finding guest post targets is "what sort of site would link out to an irrelevant page?". Is that the kind of site you ultimately want links from? If the blog is aggressively seeking guest post content unscrupulously linking out to anyone, then your link will ultimately lose value over time, especially if that site gets smacked by Panda for poor auto-generated content.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is blog commenting still useful for SEO, post Panda and Penguin?
One website I checked is ranking well on Google. Upon checking its backlinks, I found that most of them are blog comments. Is blog commenting still valuable? Anyone encountered any recent problem (ranks gone down, etc)? Are there any specific strategy to blog commenting these days? Thanks!
Link Building | | AgentsofValue0 -
Do I need to use rel canonical in a blog?
I work at an ecommerce site and we are in the process setting up a blog. Do I need to use rel canonical what talking about a certain category? If I sell widgets and write a blog about widgets should I use that tag? Or is there something else I should do?
Link Building | | EcommerceSite0 -
Domain Question
Hello fellow SEOmozers! I'm trying to register a domain name that contains keywords for my business, however the .com is obviously taken (however its just a parked domain without a site) so I have an option to get either .co .us or .net I wanted to know if the domain extension makes any difference for the search engine or does having .com gives you an advantage over having .co .us or .net? Thanks for your input!!!
Link Building | | igor.pinchevskiy0 -
Finding Writers for Guest Posting?
Having the toughest time finding writers. I've been pretty successful building links via guest posting, but the problem is I'm writing all the articles. It's seriously draining - and not scalable the way I'm doing. That said - anyone have tips on how to find high quality writers? I'm fine paying $50-$100 per article as long as it's great. Help?
Link Building | | ErikDster0 -
Manual Blog Submission Services - Any Recommendations ?
Hi, I was wondering if anyone could recommend a high quality blog directory submission service ? I know that the best method is to do this yourself - but the time required to do so is enourmous, so although I may manually submit to a few of the very best directories myself, I'm looking for a good quality manual service to do the rest. I'm willing to pay a decent amount to a quality submission service as I want it done as near as possible to doing it myself. Thanks for your thoughts.
Link Building | | James770 -
New Blog
Hello, We have an online soccer equipment retail store (http://www.soccerstop.com) that we have been working on to get higher ranking results in many different areas of specific product pages, as well as our general homepage for several years. SeoMoz has been an excellent addition for us to learn and analyze, etc. In addition to our current PPC, and SEO efforts, we are going to create a blog as we have many thoughts, opinions and interesting information for what hopefully will be a good sized audience of soccer enthusiasts! We currently have a person who goes on other soccer blogger websites and offers our thoughts and expressions, but we now want to give our own blog. My thought is to create a subdirectory of our domain something like: http://www.soccerstop.com/blog as that seems what is recommended in many posts here in this forum. I am also thinking of using wordpress blog as it also seems recommended. We have a lot of ideas about content, and feel we will bring people to our blog in various ways through our existing and coming customers at the retail online store. However, it seems to get the best backlink performance possible out of our new blog, we need to join blog networks to get our blogs posted on outside third party websites. Is this right, and where would I begin to understand and start this process? I understand the first step is to get our blog started, but I want to foundationally have an idea where we are going with this as we build. This way it is built in a sound way, ready to be as effective as possible! Please understand I am a builder and not the blogger, which is why the structure and initial setup of syndication is so important to me! Thanks for any advice.
Link Building | | SoccerStop
James0 -
Simple Open Site Explorer Question
Does domain and page authority as listed in the Open Site Explorer mean that that site is relevant (content subject wise) or is domain/page authority separate from relevance? In other words, I'm less interested in getting an 81 domain authority link if it has nothing to do with my site's subject matter. Could someone please explain? I haven't yet found the answer. Thanks.
Link Building | | BobGW0