Title tag consistency. Is it worth it?
-
I operate a stain removal website and was wondering how consistent it was worth being from title tag to title tag. To give you an example, here is a group of keyword phrases that I might wish to target:
"getting out pet stains with vinegar"
"how do I remove water stains from wood"
"removing chocolate stains"
Does the benefit to be gained (whatever that might be) from making these consistently of the form "how to remove X from Y, " or "how to remove X" outweigh simply giving articles titles based on the exact phrases above?
I heard from someone that Google is getting more proficient at spotting "clumsy" title tags, although I'm not sure if any of the above examples would fall into that category, and was thinking that I should then probably proceed on the basis of directly titling articles based on the exact keywords I am uncovering...
Any advice much appreciated.
-
Always optimize for the user, not for the bots.
What I mean by that is, create titles that are typically phrases that make sense to people as they'll be more willing to click on that result within the SERP's.
The title tag is simply just a one-liner of what the page is about, just in a catchy way. If it looks/sounds robotic, people will notice, and in turn, crawlers will notice.
To fully answer your question: unique is always better. Creating custom title tags whenever possible, outside of the template, robotic style, will warrant you better results.
-
Given that pages are viewed independently of one another, the only consistency that matters is if you're consistently using keyword strings that would tend to surface for the broadest range of queries 'remove chocolate stains'. That said, competition may require that you get more specific, i.e., 'remove x stains from y'. Consistency will make it easier to test and get a feel for what works over time.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can we add header tags followed by header tags without text in-between? Best practice?
Hi all, I need clarification on this. We are adding new pages where H2 is followed by few bold bullet point headings with plain text description under each bullet point. I am just wondering whether we can given these bold bullet points as H3 tags as just leave as text. In the below example, can "**Good for website" **and "**Good for visitors" **be H3 tags or not? Benefits of SEO (H2) Good for website: Followed for best practices to show in search results Good for visitors: Will give better user experience. Number of H3 tags followed by a H2 is fine? In fact header tags followed by any header tag if Okay without plain text in-between? Thanks
Algorithm Updates | | vtmoz0 -
Google Adding / Manipulating Page Meta Titles?
We have a client who is experiencing some heavy google modification to the title tags being displayed on the search engine. It is adding "- 0 Reviews" to an ecommerce site. Obviously a bad start. There were no instances of these keywords anywhere on any of these pages, header tag or otherwise (on only a handful of the affected pages there was a single commented out image with an alt tag 0 reviews - but it was commented out and since removed) We have attempted to rewrite the title multiple times and it will modify the title but still include the non-relevant addition. Has anyone ever experienced anything like this?
Algorithm Updates | | Spindle0 -
Can hreflang tags still work when the Alternate URL is 301 redirecting to a translated URL in Japanese Characters?
My organization has several international sites 4 of them of which have translated URLs in either Japanese, Traditional Chinese, German & Canadian French. The hreflang tags we have set up on our United States look something like this: But when you actually go to http://www.domain.co.jp/it-security/ you are 301 redirected to the translated URL version: www.domain.co.jp/it-セキュリティ/
Algorithm Updates | | brantmk
My question is, will Google still understand that the translated URL is the Alternate URL, or will this present errors? The hreflang tags are automated for each of our pages and would technically be hard to populate the hreflang with the translated URL version. However we could potentially make the hreflang something customized on a page level basis.0 -
Does Google ACTUALLY ding you for having long Meta Titles? Or do studies just suggest a lower CTR?
I do SEO in an agency and have many clients. I always get the question, "Will that hurt my SEO?". When it comes to Meta Title and even Meta Description Length, I understand Google will truncate it which may result in a lower CTR, but does it actually hurt your ranking? I see in many cases Google will find keywords within a long meta description and display those and then in other cases it will simply truncate it. Is Google doing whatever they want willy-nilly or is there data behind this? Thank you!
Algorithm Updates | | Bevelwise0 -
Same page but appearing in Google with different titles
I have a page ranking on position 1 for a key phrase. The key phrase is the title of the page as well. I'll use a mock key phrase to aid my question - "Teeth and Gums" So the page is ranking number 1 for "Teeth and Gums" and "Teeth and Gums" is the meta title. However, I went ahead and did a new search adding an additional keyword to the original search. When I did a new search adding an additional keyword to the original search, Google has done something weird.. Let's say the search is "Dentistry - Teeth and Gums", Google has ranked my page again as number 1 but changed the title. The title in the search result is now "Dentistry - Teeth and Gums" How and why? It's kinda like Google PPC's keyword insertion but the title hasn't got anything weird like {KeyWord: Dentistry}. It's just "Teeth and Gums" Has this happened to you guys? Any ideas?
Algorithm Updates | | Bio-RadAbs0 -
Best Practices for Page Titles | RSS Feeds
Good Morning MOZers, Quick question for the community: when creating an RSS feed for one of your websites, how do you title your RSS feed? Currently, the sites I'm managing use the 'rss.xml' for the file name, but I was curious to know whether or not it would, in any way, benefit my SERP if I were to add my domain to precede the 'rss.xml', i.e. 'my-sites-rss.xml' or something of that nature. Beyond that, are there any 'best practices' for creating RSS feed page titles or is there a preferred method of implementation? Anybody have any solutions
Algorithm Updates | | NiallSmith0 -
Is There Any Problem For Google When We Use Capital Letters in the Beginning of Each Word in TITLE?
I'm just wandering is there any difference when we use "Cheap Holidays to Egypt" or "Cheap holidays to Egypt". It is easier for users to read first option but would the second be more relevant for crawls?
Algorithm Updates | | fleetway0 -
Using ™ and ® in page titles
Is it bad to use registered trademark symbols in page titles? Does this somehow hurt in search rankings?
Algorithm Updates | | mlentner0