Page Authority & Domain Authority
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Hi Guys,
I am trying to educate myself a much as possible about link building to get higher positions.
Please can you tell bit more about Page Authority & Domain Authority ? Also how important are these factors really?
Thanks
Gareth
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thanks for the answer - much appreciated
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Great thank you very much for your answer...
Gareth
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And to supplement THB's response...
Definition of Page Authority - http://www.seomoz.org/learn-seo/page-authority
Definition of Domain Authority - http://www.seomoz.org/learn-seo/domain-authority -
As I understand it, they are pretty self-explanatory in that "Page Authority" is the authority of a specific page based on its content. And "Domain Authority" is the authority of an entire domain/website (ie. CNN.com has a massive domain authority).
Often times you will comes across an article on something and notice that that article itself is a PR6, while the homepage of that same site might only be a PR2-4. That page has developed a significant Page Authority, whereas the domain has not.
Domain Authority always trumps Page Authority, in my opinion. For example, getting a backlink to your site off a relevant website with a higher Domain Authority is always going to play better for you than getting a link off a page where the domain doesn't carry much weight. That's just been my experience.
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