How would you measure the SEO success of new site launch?
-
It has been 12 months, and it is time for some serious SEO reality check up. I think we have done some really nice things (social integration, on page optimization etc) but we honestly could do a million time better on some other elements (anchor, text, link building etc...).
Would love to hear from the community what would be the top 10 criteria you would use to judge the quality of the SEO work done for a new site during is first 12 months.
PS: we are a very content rich over 1,500 new articles/post in our niche with 12 months - our site is migraine.com
Thanks
-
Thanks for the answer. We want to educate and yes 80% of people are staying well over a minute. It is a bit vague although the answers to all your questions are YES.
That said we look at ourselves with a critical point of view and we want to do a lot better. We think our link profile is weak (but what is a strong link profile after 12 months of existence). Same is true with our anchor text etc...
Thanks anyway
Olivier
-
To answer this question you should look back at the goals of the site. Was it built to....
-- sell something - then ask how many units did you move
-- solicit leads - then ask how many people called you
-- educate - then ask how many people spent more than a minute on your site
-- save souls - see how many people know you after entering the Pearly Gates
Those are the ultimate goals and the true measure of success. However, there are small wins that you can count. Others might include....
-- are your rankings moving up?
-- are your traffic numbers rising?
Now the real measures...
-- is the size of your average shopping cart rising
-- is the average visitor staying longer
-- are people tweating, liking, linking, etc without any effort from you?
-- are you still energized
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If i was to drastically improve 5 critical things on my site, what would you suggest?
I have put in a lot of improvements on my site both onsite and offsite, I was just wondering from a critical point of view, what 5 things would you suggest would require an improvement, that will consequently lead to both, a better user experience and better Rankings on Google? Open even to criticism 🙂 Thank You..... Find my site here:http://bit.ly/1vW4GGP
Reporting & Analytics | | ConnectMedia0 -
New e-commerce launched, drop in traffic
One of our clients launched a new e-commerce site and there was a significant (60%) drop in traffic in Google Analytics following the launch. We are about 10 days into the new site, and our suspicion is that the move has caused a decrease in their site authority which has lowered their search position. The old site had the store at sitename.com/store. The new site has a Shopify store at shop.sitename.com. There were very few external followed links to the store pages, so we thought that there would be little effect for overall site traffic by moving the store to a subdomain. Any recommendations for next steps on diagnosing the problem and working towards a solution?
Reporting & Analytics | | DesignHammer0 -
What determines the page order of site:domain?
Whenever I use site:domain.com to check what's index, it's pretty much always in the same order. I gather from this, the order is not random. I'm also reasonably certainly it isn't related to any page strength signals or ranking results. So, does anyone know why the pages are displayed in the order they are? What information does the order of the pages tell me? Thanks, Ruben
Reporting & Analytics | | KempRugeLawGroup1 -
URL Re-Structure - Tracking success of it
Hi guys, I was wondering what would be the best approach to track the success of a URL restructure? What we plan to do is to implement the URL re-structure slowly by only having it on new pages which go live for property listings. Any previous listings will use the old URL structure. I thought it would be best to limit any potential problems by testing it on a smaller number of pages. So my question really is, what metrics should I be looking at to determine the success of this given the fact that we remove any property listings once they get rented or sold?
Reporting & Analytics | | MarkScully0 -
Has anyone noticed a dramatic drop in direct visits year over year in GA across multiple sites?
I monitor about 10 websites in GA. Many of these sites are in a stable phase of their lifecycle. I've noticed this year that direct visits on all my sites and even friends sites have dropped by 20-60%. Has anyone seen any explanation for this or noticed this when compared to previous year? In every instance I have no penalties, notices, anything and the drop is made up completely of "direct visits".
Reporting & Analytics | | bradwayland0 -
Measuring events to external sites
Im having problem measuring click on ads by using events in GA or Jetpack. For example when I checked out yesterday this is what I read: 1. In GA events it says 12 clicks 2. In Jetpack it says 9 clicks But when I look at Referrals to the actual site directly it says 18 clicks Which one is the rights one? I need this because I use this to invoice clients end of month! and it cant be any "maybe".something. cheers, R
Reporting & Analytics | | rrrobertsson0 -
Is there a tool to automatically gather website SEO data?
I am looking for a tool that will crawl a website and create a spreadsheet listing out all key data such as title, meta description, etc. Anyone know of an available tool to do that?
Reporting & Analytics | | jfeitlinger0 -
Tracking visits who entered the site via subdomain in GA
Hello, Does anybody know how I can segment visits who entered my site via subdomain? For example: I want to know people who entered via subdomain.example.com/***** and not include people who entered via www.example.com Thanks in advance!
Reporting & Analytics | | A_Q0