Company Blog Killing our Rankings?
-
Our product is organic, eco, natural etc. Our blog covers organic, eco, natural culture. Sounds like a winner right?
But what if we sold jars and our blog rarely talked about jars because jars are Boring?
In webmaster tools, our keyword significance for the word organic is ranked 1st but for the word jars we're ranked 41st .
Should i be placing our blog on a subdomain to make sure Google starts placing more emphasis on our jars? ie content on our site rather than content on our blog?
-
Thanks for your help so far. btw...we don't actually sell jars ;-).
No drop in rankings because we've had the blog since the get-go.
My biggest concern is that, because of our blog, very little of my overall content is about jars. This may effect our rankings since the ratio is way off....jar content to other.
Has anyone heard of Google differentiating blog content vs website content or have experienced this?
I am missing keyword rich anchor text links and i'm working hard on this. Strong non-spammy profile to date.
If i subdomain my blog it increases the jar related content ratio on my site but i lose the backlinks since subdomaining it essentially creates a separate site.
Does the ratio affect my ability to rank?
-
Sounds like a winner right?
Yes, Sir!
But what if we sold jars and our blog rarely talked about jars because jars are Boring?
You need to find a new line of business. If you sell jars you should be able to sing loudly about them with enthusiasm and verve.
In webmaster tools, our keyword significance for the word organic is ranked 1st but for the word jars we're ranked 41st .
Most people who have a highly focused site see their primary keywords at or near the top of the list.
Should i be placing our blog on a subdomain to make sure Google starts placing more emphasis on our jars? ie content on our site rather than content on our blog?
If you are selling jars, your blog should be in a folder on your primary domain. Placing it in a subdomain is ineffective and blogging about other stuff is farting around.
-
LIke jassy is saying i dont think your blog will be bad for your ranking. I would try to focus on getting some good links> Dont try to get a lot of scrappy links but better spend your time on getting good proper links. This should help you get up your rankings.
-
Schmeetz, did you actually see a drop in rankings after creating a blog? Seems odd. If that happened, there's probably other things going on that need looking at.
I would target the content for the 'jar' related pages towards jars. Perhaps create some internal links with jar-related phrases to those pages too.
Try and build some external links with partial or even exact match anchor text too - but try and keep the link profile looking un-spammy. (It may be worth doing some analysis of competitors to look at their link profiles before embarking on this.)
A blog that's about organic-type things that earns links in a folder vs subdomain? Keep it in a folder, the links will help the overall authority of your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can anyone recommend a good reliable blogging platform for a small to medium sized manufacturing and services company?
I've been asked by my manager to investigate the best blogging platform for our company website. On a recent CIM course it ways suggested that Wordpress is not necessarily reliable. Could anyone advise? The blog is required to provide a space for current industry news, casestudies etc. It is also envisaged that the blog will allow comments. I've only got good things to say about Wordpress, but have only used the platform for my own small SEO company.
Content Development | | Catherine_Selectaglaze1 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
Would my ranking be affected if i had a snipet of an article showing on another site
Hi, i am thinking of using rss feed to show a snippet of an article on two sites for people then to be able to visit the main site, but i want to know if this would damage my seo and rankings. Any help and advice on this would be great
Content Development | | ClaireH-1848860 -
Blogs, blogspot, tumblr etc
We currently have our own wordpress blog on our site using wordpress, is it worth while having others such as blogspot, tumblr etc for seo purposes? Or would I be wasting my time and efforts?
Content Development | | Shuffled0 -
Does using Articlebase articles on your site push your rank down?
Hello All, I launched a website (www.hrpayrollsystems.net) last year. I'm very new to the SEO world so I'm still seeing what works and what doesn't. We recently republished some articles from articlebase.com that I think may have hurt us in SEO. Does Google see our site as having duplicate content and then penalize us? Our top keyword isn't even ranking anymore when I put it in the sites that tell you where you show up. Help!
Content Development | | HRISGuy0 -
Should a business blog be on a separate site or on the ecommerce site itself?
Hey there. I'm a new Pro member and this will be my first question on the Q&A. Thanks in advance for your responses. I'm the owner of an ecommerce site that sells custom candles. www.prometheancandle.com in case anyone wants to take a peak. I've become somewhat of an expert on all-things-candles over the past 4 years and I am thinking about starting a candle related blog. My question is this. Should I build this blog on the ecommerce site itself, say @ www.prometheancandle.com/blog.php, or should I devote a separate site to answering candle related question, history of candles, etc? At first, I was thinking that the blog should remain on the ecommerce site so readers would have easy access to the shop to be able to purchase products. But then it occurred to me that people who may be interested in reading up on candle history, candle making, meditation & candles, etc., may not want to go to an obviously ecommerce site to do that. I know Google values informational sites more than ecommerce sites (at least I think they do), so that encourages me to lean towards the separate site. Well, I may have just answered this question myself, but I'd definitely be interested to hear feedback and opinions. Thanks so much guys and I look forward to hearing from you.
Content Development | | Devynn0 -
Are there quality blog sites allowing guest blogging ?
hi can someone guide me the right direction for guest blogging ? i m looking for quality blog sites that allow guest blogging especially for ecommerce related sites. Thank you Nick
Content Development | | orion680 -
Is it OK to delete a blog from a blog site and post it somewhere else ?
I posted a blog on blogger 4/5 days back, though blog is good quality but site is useless and i want to remove it and put it some other site. Is it ok for Google ? I believe it might be indexed already
Content Development | | Personnel_Concept0