Web fonts & SEO
-
Hi everyone !
My question is regarding web fonts. We are currently working on a new design for our website and we're thinking about using web fonts instead of images containing the fonts we'd like to have.
I'd like to know if web fonts can affect SEO as they need to be downloaded on the visitor's computers and consequently can slow down the load time of our web pages.
If anyone has used web fonts in the past, do you have some specific tips to share ?
Thank you in advance for your answers!
Jeremie
-
It's probably a bit of a balancing act. The advantage of using web fonts is that it makes the text that you would have "hidden" in images accessible - goof thing for SEO if the text includes keywords and/or describes the content.
As you say, the downside is the additional load time. This depends on the particular font and of course where it's hosted. I've used the google hosted fonts on a project and not had any significant problems with speed.
Speed can be a red herring though as you would have had to download the images before. If you're replacing lots of images with web fonts then you may actually be delivering fewer bytes.
Perception can be different though as the browser has to download the font before it can render the text.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Menus, Ecommerce & SEO
Hi Our Dev team have updated our website with a new menu structure, they have given us 2 options to choose from. 1st option I think is better for SEO - this will be showing top 8 categories and then subcategories once you hover over category 1. Not much change from our current structure, just a slightly different layout. (I have added an image example of what option1 will look like) 2nd option - is preferred by management - shows all 24 categories & no subcategories. My question is, will removing the current subcategories from the main menu make them lose rankings & make them harder to rank in future? I'm guessing everything will move down a level in the structure and lost page authority... Does anyone have any articles/case studies to prove this point? Any help is much appreciated 🙂 Becky DKzgD
Intermediate & Advanced SEO | | BeckyKey1 -
Pagination, Javascript & SEO
Hi I need some help identifying whether we need to rethink the way we paginated product pages, On this page http://www.key.co.uk/en/key/workbenches when clicking page 1,2, etc - we have javascript to sort the results, the URL displayed and the URL linked to are different. e.g. The URL for these paginated pages is for example: page2 http://www.key.co.uk/en/key/workbenches#productBeginIndex:30&orderBy:5&pageView:list& Then the arrows either side of pagination, link to the paginated landing page e.g. http://www.key.co.uk/en/key/workbenches?page=3 - this is where the rel/prev details are - done for Google However - when clicking on this arrow, the URL loaded is different again - http://www.key.co.uk/en/key/workbenches#productBeginIndex:60&orderBy:5&pageView:list& & doesn't take you http://www.key.co.uk/en/key/workbenches?page=3 I did not set this up, but I am concerned that the URL http://www.key.co.uk/en/key/workbenches?page=3 never actually loads, but it's linked to Google can crawl it. Is this a problem? I am looking to implement a view all option. Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
Web Site Ranking
Hi Folks, I made some changes on my website www.gemslearninginstitute.com and published it two days ago. It was ranking on Google first page for a few keywords. I did not touch the pages which were ranking on first page. Since then I am not seeing the website ranking on the Google. Does it take a few days to rank again? How can I ensure that next time if I update the website or publish some blog on my website then it should not effect the ranking. Secondly, if I would like to rank in three different cities then do I need to create separate pages for each city or how should I proceed with this. Thanks
Intermediate & Advanced SEO | | fslpso0 -
Is CloudFlare bad for SEO?
I have been hit by DDoS attacks lately...not on a huge scale, but probably done by some "script kiddies" or competitors of mine. Still, I need to take some action in order to protect my server and my site against all of this spam traffic that is being sent to it. In the process of researching the tools available for defending a website from a DDoS attack, I came across the service offered by CloudFlare.com. According to the CloudFlare website, they protect your site against a DDoS attack by showing users/visitors they find suspicious an interstitial that asks them if they are a real user or a bot...this interstitial contains a Captcha that suspicious users are asked to enter in order to visit the site. I'm just wondering what kind of an effect such an interstitial could have on my Google rankings...I can imagine that such a thing could add to increased click-backs to the SERPs and, if Google detects this, to lower rankings. Has anyone had experience with the DDoS protection services offered by CloudFlare, who can say a word or two regarding any effects this may have on SEO? Thanks
Intermediate & Advanced SEO | | masterfish1 -
How to seo websites on another server
We have partners that want us to build and manage a co-branded white label for them. We will have unique content on the white label, however the white label will be located on our server. I was planning to put it on a subdomain and mask the URL, however was told that google will see through that and not give any credit to the white label. Our partners all have high PR and we are a new company with low PR. We want the white labels to get the credit from the partner websites. Should we do it through url masking or by changing the A Record in the other website to point to our server?
Intermediate & Advanced SEO | | TravelerVIP0 -
SEO Tools
Anyone have any experience and thoughts about the woo rank website and seo tool?
Intermediate & Advanced SEO | | casper4341 -
HTML entities and SEO
I recently came across an article on HTML entities that discussed how their appear in search results. The same article also mentioned that their use might be considered spam. Since I know nothing of them (other than what I read in the one article) are they a good or bad idea to make meta descriptions stand out from the crowd?
Intermediate & Advanced SEO | | casper4340 -
Joomla Plugins for SEO
Any input on which Joomla plugins could help us to facilitate the SEO on a client's site? Wordpress has some simple all-in-ones but we're not as familiar with Joomla and it doesn't look like that's the case. Thanks!
Intermediate & Advanced SEO | | MackenzieFogelson0