Correct use of Anchor Text
-
When is the right time to vary your anchor text?
My companies most competitive keyword is "Chicago Movers" and I am just wondering when I should start varying my link building around say for instance
Professional Chicago Movers
Cheap Chicago Movers
Best Chicago Movers
When is it alright or not alright to just keep building keywords around just "Chicago Movers"
-
Gah! Such easy linking! You can go move a piano for a blogger, and get a link...
Anyway, I would start varying it immediately. Not only will you always be safe from getting your link building dampened, but partial match anchor text has been shown to be about equal, or, in some cases, better.
You should totally follow social media to find people that are moving on slow days, and just offer to help. It would help with word of mouth marketing, as well as an ability to gather links/social signals.
-
There is really no one size fits all method to this. It varies from site to site. If you are working with an exact match domain (EMD), which I'm assuming you're not, you would be able to do it more often. But, with a case like this I would suggest doing a backlink analysis to see what percentage of your links are using the "Chicago Movers" anchor text. If it's the majority, then I would try and balance it out with other keywords. If it's only a small portion then you can go ahead and start building more of them. The key is to make it look natural and not over optimize for one keyword. Also, links with partial keywords and long anchor links like "...find yourself a cheap chicago mover" are a great way to vary your links and make them look natural.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I use an informative outbound link when trying to market a service?
Having outbound links seems like a marketing no-no as you don’t want people clicking away from your website. However, if the link provides great information (at the end of your content) that explains and markets a service that you’re offering, is it okay to have that outbound link?
Competitive Research | | medaestheticsgp0 -
Which analytics tools do you use?
If you are interested in web analytics, could you tell me, which tools (software) do you use? No just Google Analytics, but also some other tools (e.x: for heatmaps, facebook, internal statistics, ... etc) I´m interested also in testing (A/B, ..) - so, also these tools you can mention thanks 🙂
Competitive Research | | mysho0 -
Does anyone use the Google Custom Search API?
What has your experience been like with the API? Do you prefer a rank tracking tool? If so, which one? API: https://developers.google.com/custom-search/v1/overview
Competitive Research | | CIEEwebTeam0 -
How to track competitor who uses another website on the url?
Hi everyone, The thing is pretty simple: I have a competitor who uses a different format of url, very similar to this: www.example.com - but he started to use a thing like this: example.mtv.com The problem is that every analysis that I make tell me something about mtv.com instead of the site I want. The url is redirected. Sorry about my english, but I think it is very clear. I want to know how to track something like this, because even in competitor analysis I'm getting info about the big site, and not the one I need. Thank you very much.
Competitive Research | | bluehelmet0 -
Is using photos of people to market your ecommce a good idea? Do you think people relate more?
So I noticed all the leading competitors in our market are using photos of people on their home pages to market products.. While we are using a simple but eye catching design with no photos of people but only produts.
Competitive Research | | JHSpecialty0 -
My Competition is using some Strange Achord Text and Inbound Links
I was doing some research and a lot of my competition are websites from Universities, but I got surprised when I saw that a lot of their Anchor Text where things like Buy Viagra , Play poker , Buy Cialis , a lot of their inbound links where about things like that , one of the sites I was doing research on was www.imba.ie.edu , this site was #1 for the keyword I want that is related to education. Also other sites on the #1 page of google for this keyword (universities websites) had the same kind of inbound links and achord texts. Whats going on here??
Competitive Research | | globalcampus0 -
Question regarding back link analysis and anchor text
Hello, I am looking at my competitors back link analysis and comparing a range of link based metrics from the top 10 SERPS. I am then putting this data into excel and comparing our back link profiles. When looking at the anchor text distribution i am not sure whether to look at exact match anchor or phrase match anchor. For example, one of the companies I am looking at holds positions 3 and 4 in the SERPS. Looking at their linking profile I can see that only 1.7% of their links use the exact match anchor 'widget'. Looking at their phrase match anchor is an entirely different story, 93.5% of anchor links contain 'widget' somewhere. i.e. 'cheap widgets', 'widget sale', 'buy widgets at www.examplewidget.co.uk' etc. Obviously their exact match and phrase match anchor distribution tell a completely different story. THIS IS TRUE FOR MANY OF THE TOP 10 SERPS. Therefore, should I be looking at phrase match anchors instead of exact? Side note: would people recommend targeting anchors with 'brandname widget' based on predictions of Google giving weighted anchor more weight. Robert.
Competitive Research | | 87ROB0