Which is more effective: JQuery + CSS for Tabbed Content or Create Unique Pages for each tab.
-
We are building a from-scratch directory site and trying to determine the best way to structure our pages. Each general listing page has four sections of specific information.
What is a better strategy for SEO: Using tabs (e.g. JQuery + CSS) and putting all content on one page (and will all of the content still be indexible using JQuery?) OR creating unique pages for each section.
- JQuery: sitename.com/listing-name#section1
- Unique Pages: sitename.com/listing-name/section1
If I go with option one, I can risk not being crawlable by google if they can't read through the scripting. However, I feel like the individual pages will not rank if there's a small amount of content for each section. Is it better to keep all the content on one page and focus on building links to that? Or better to build out the section pages and worry about adding quality content to them so that long term there is more specificity for long tail search and better quality search experience on Google?
We are also set up to have "../listing-type/listing-name" but are considering removing 'listing type and just having "../listing-name/". Do you think this more advantageous for boosting rankings?
I know that was like five questions. I've been doing a lot of research and these are the things that I'm still scratching my head about. Some general direction would be really great!
Thank You!
-
Thanks Casey. I'm interested see if there is any varying opinion. I've had a few voted in favor of your methodology, but a couple of critics for the alternative.
I think one page with all of the content will work well for us. Plus, the user experience should improve since we won't be having to load a new page each time the user wants to see additional information.
-
Hi Grant,
There are multiple ways of going about this I am sure, but here is my take.
To me, this sort of depends on the content of all 4 tabs and if they are relevant and valuable for the user on this page. Here are a couple of questions to ask yourself:
- Does the user really want to load a new page to see a small section what may or may not have belonged on the previous page?
- Does it make since for a user to go to a new page? (is there a ton of content in these sections)
- Is each section targeting a new keyword, or supporting the main keyword?
jQuery + CSS will be just fine
As long as your developer knows what he is doing, loading jQuery(or better yet pure css) tabs Google will index all of the content on this page. Google should see sitename.com/listing-name#section1 as sitename.com/listing-name. Just make sure the code structure is setup to support any content hierarchy.
**../listing-type/listing-name/ vs ../listing-name/ **
I think this could come down to what these listings are.. If this was say a real estate website it would make since to set it up like:
- ../house/123-main-st/
- ../apartment/432-main-st/
If it makes since to add a listing type I say go for it.
Again, this can differ for what type of content you are providing, but this should provide you with a good sense of general direction.
Thanks,
Casey
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I need help on how best to do a complicated site migration. Replacing certain pages with all new content and tools, and keeping the same URL's. The rest just need to disappear safely. Somehow.
I'm completely rebranding a website but keeping the same domain. All content will be replaced and it will use a different theme and mostly new plugins. I've been building the new site as a different site in Dev mode on WPEngine. This means it currently has a made-up domain that needs to replace the current site. I know I need to somehow redirect the content from the old version of the site. But I'm never going to use that content again. (I could transfer it to be a Dev site for the current domain and automatically replace it with the click of a button - just as another option.) What's the best way to replace blahblah.com with a completely new blahblah.com if I'm not using any of the old content? There are only about 4 URL'st, such as blahblah.com/contact hat will remain the same - with all content replaced. There are about 100 URL's that will no longer be in use or have any part of them ever used again. Can this be done safely?
Intermediate & Advanced SEO | | brickbatmove1 -
Content Aggregation Site: How much content per aggregated piece is too much?
Let's say I set up a section of my website that aggregated content from major news outlets and bloggers around a certain topic. For each piece of aggregated content, is there a bad, fair, and good range of word count that should be stipulated? I'm asking this because I've been mulling it over—both SEO (duplicate content) issues and copyright issues—to determine what is considered best practice. Any ideas about what is considered best practice in this situation? Also, are there any other issues to consider that I didn't mention?
Intermediate & Advanced SEO | | kdaniels0 -
Consistent Ranking Jumps Page 1 to Page 5 for months - help needed
Hi guys and gals, I have a really tricky client who I just can't seem to gain consistency with in their SERP results. The keywords are competitive but what the main issue I have is the big page jumps that happen pretty much on a weekly basis. We go up and down 40 positions and this behaviour has been going on for nearly 6 months.
Intermediate & Advanced SEO | | Jon_bangonline
I felt it would resolve itself in time but it has not. The website is a large ecommerce website. Their link profile is OK in regards to several high quality newspaper publication links, majority brand related anchor texts and the link building we have engaged in has all been very good i.e. content relevant / high quality places. See below for some potential causes I think could be the reason: The on page SEO is good however the way their ecommerce website is setup they have formed a substantial amount of duplicate title tags. So in my opinion this is a potential cause. The previous web developer set-up 301 redirects all to their home page for any 404 errors. I know best practice is to go to the most relevant pages, however could this be a potential issue? We had some server connectivity issues show up in webmasters tools but that was for 1 day about 4 months ago. Since then no issues. they have quite a few 'blocked URLs' in their robots.txt file, e.g. Disallow: /login, Disallow: /checkout/ but to me these seem normal and not a big issue. We have seen a decrease over the last 12 months in Webmasters Tools of 'total indexed web pages' from 5000 to 2000 which is quite an odd statistic. Summary So all in all I am a tad stumped. We have some duplicate content issues in title tags, perhaps not following best practice in the 301 redirects but other than that I dont see any major on page issues, unless I am missing something in the seriousness of what I have listed.
Finally we have also do a bit of a cull of poor quality links, requesting links to be removed and also submitting a 'disavow' of some really bad links. We do not have a manual penalty though. Thoughts, feedback or comments VERY welcome.0 -
HELP! How does one prevent regional pages as being counted as "duplicate content," "duplicate meta descriptions," et cetera...?
The organization I am working with has multiple versions of its website geared towards the different regions. US - http://www.orionhealth.com/ CA - http://www.orionhealth.com/ca/ DE - http://www.orionhealth.com/de/ UK - http://www.orionhealth.com/uk/ AU - http://www.orionhealth.com/au/ NZ - http://www.orionhealth.com/nz/ Some of these sites have very similar pages which are registering as duplicate content, meta descriptions and titles. Two examples are: http://www.orionhealth.com/terms-and-conditions http://www.orionhealth.com/uk/terms-and-conditions Now even though the content is the same, the navigation is different since each region has different product options / services, so a redirect won't work since the navigation on the main US site is different from the navigation for the UK site. A rel=canonical seems like a viable option, but (correct me if I'm wrong) it tells search engines to only index the main page, in this case, it would be the US version, but I still want the UK site to appear to search engines. So what is the proper way of treating similar pages accross different regional directories? Any insight would be GREATLY appreciated! Thank you!
Intermediate & Advanced SEO | | Scratch_MM0 -
How to Fix Duplicate Page Content?
Our latest SEOmoz crawl reports 1138 instances of "duplicate page content." I have long been aware that our duplicate page content is likely a major reason Google has de-valued our Web store. Our duplicate page content is the result of the following: 1. We sell audio books and use the publisher's description (narrative) of the title. Google is likely recognizing the publisher as the owner / author of the description and our description as duplicate content. 2. Many audio book titles are published in more than one format (abridged, unabridged CD, and/or unabridged MP3) by the same publisher so the basic description on our site would be the same at our Web store for each format = more duplicate content at our Web store. Here's are two examples (one abridged, one unabridged) of one title at our Web store. Kill Shot - abridged Kill Shot - unabridged How much would the body content of one of the above pages have to change so that a SEOmoz crawl does NOT say the content is duplicate?
Intermediate & Advanced SEO | | lbohen0 -
Why is my XML sitemap ranking on the first page of google for 100s of key words versus the actual relevant page?
I still need this question answerd and I know it's something I must have changed. But google is ranking my sitemap for 100s of key terms versus the actual page. It's great to be on the first page but not my site map...... Geeeez.....
Intermediate & Advanced SEO | | ursalesguru0 -
Google swapped our website's long standing ranking home page for a less authoritative product page?
Our website has ranked for two variations of a keyword, one singular & the other plural in Google at #1 & #2 (for over a year). Keep in mind both links in serps were pointed to our home page. This year we targeted both variations of the keyword in PPC to a products landing page(still relevant to the keywords) within our website. After about 6 weeks, Google swapped out the long standing ranked home page links (p.a. 55) rank #1,2 with the ppc directed product page links (p.a. 01) and dropped us to #2 & #8 respectively in search results for the singular and plural version of the keyword. Would you consider this swapping of pages temporary, if the volume of traffic slowed on our product page?
Intermediate & Advanced SEO | | JingShack0 -
Should the sitemap include just menu pages or all pages site wide?
I have a Drupal site that utilizes Solr, with 10 menu pages and about 4,000 pages of content. Redoing a few things and we'll need to revamp the sitemap. Typically I'd jam all pages into a single sitemap and that's it, but post-Panda, should I do anything different?
Intermediate & Advanced SEO | | EricPacifico0